In 2019, our world seems hyper-connected with communication tools and the internet always at our fingertips. But for many people with disabilities, staying connected isn’t always easy, and some activities, like reading emails or browsing the web, can require extra time or added technology. According to the U.S. Census Bureau, in 2017 there were more … Continue reading “Looking at Email Accessibility Standards by Industry”
Any email marketer worth their salt can tell you that data is everything when it comes to getting the results you want. Customers have never been more discerning about what hits their inbox, and it’s never been more challenging for brands to break through the clutter and get customers’ attention in the inbox. So many … Continue reading “How Access to Real-Time Subscriber Data Affects Email Design”
Okay, we’ll admit it, we kind of forgot about this month’s round-up of email design inspiration. Truthfully, we’ve been busy with some exciting new developments at Email on Acid, and it slipped our mind. Then, the first week of the month rolled by faster than you could say, “product launch email.” Stop making excuses. Time … Continue reading “Email Marketing Inspiration from Casper, Grammarly, Evernote and More”
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We could make all sorts of jokes and cheeky references with this statement, but we’ll cut to the chase: Email size does matter. While HTML email size can affect deliverability, the loaded weight of the email (the size of the email once opened, with images loaded) also affects subscriber engagement. A large email takes longer … Continue reading “What Is an Acceptable Email Download Speed?”
Fonts are an essential part of any design, whether it’s print, web, or in our case, email. Whether you’re designing or developing emails, everyone needs to understand what is possible with fonts and what isn’t. Otherwise, you could be facing the worst-case scenario: Your email—which you spent hours crafting—is unreadable. Let’s look at the basics … Continue reading “Everything You Need to Know About Email Fonts”
Accessibility is a topic that is often swept under the rug in the email world.
In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.
It’s January, and that means email marketers everywhere are breathing a sigh of relief as the holiday campaigns have ended. Phew. Of course, there’s no rest for the weary – January is a time to reflect and tally successes and failures from the year gone by. Then, the focus shifts quickly to new strategies and … Continue reading “Email Marketing Inspiration: December 2018”
When designing an email or an email template, how often do you consider the colors you’re using? If it’s a special email – like a holiday send – maybe you’ll switch it up from the norm. But, more often than not, you probably stick to a brand color palate to keep your messages consistent. Although … Continue reading “Why Email Colors Matter”
We’ve seen plenty of great email marketing ideas from B2C companies to inspire your next campaign. But what about B2B email marketing ideas? Even though B2B email marketing involves marketing to other businesses, it’s still important to put a human touch to all your email marketing campaigns. B2B audiences are also human, after all! In … Continue reading “5 B2B Email Marketing Techniques that Can Boost Engagement and Conversions”
When we started pulling together our favorite emails from November, we realized an interesting trend: Most of our favorites were not related to Black Friday or Cyber Monday. I think, like many email marketers and consumers, we were a bit tired of all the holiday hullaballoo. As this study from Omnisend points out, Black Friday … Continue reading “Our Favorite Emails from November 2018”
Don’t worry: This month’s email marketing roundup won’t be dedicated entirely to Halloween emails. You can’t blame us for including a few, though! We saw some creative messages last month that took advantage of the spooky season, but we also saw some excellent emails that announced a new product or offering. If you’re getting ready … Continue reading “Email Marketing Inspiration: October 2018”
We sent a scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email.
Don’t you love a good subject line? We sure do. This month’s email marketing inspiration roundup is brought to you by fantastic subject lines. We had so many land in our inbox this month – it fills us with the email warm and fuzzies. Let us know what you think of these emails or share … Continue reading “Email Marketing Inspiration: September 2018”
Ah, the sunny days of summer are starting to wind down and with them, summer email marketing campaigns. Who’s ready for autumn? Last month, we saw plenty of emails that were saying goodbye to the season and getting us excited for changing trees and snowy mountains. Others, though, were clinging on to the sunshine and … Continue reading “Email Marketing Inspiration: August 2018”
This blog post was written by Filza Naveed, a content marketing specialist with ContactMonkey. Special thanks to Filza and ContactMonkey for sharing their newsletter inspiration with us! Don’t you love reading email newsletters with on-point design and copy? Whether you’re a B2C marketer creating an email newsletter design to wow your list of subscribers, or an internal communications professional … Continue reading “6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign”
Was anyone else’s inbox overloaded with “Christmas in July” emails last month? It felt like every retail email campaign hopped on that bandwagon. With that in mind, we wanted to give props to a few emails that didn’t focus on that odd, summertime holiday. We’ve compiled them here for our latest installment of email marketing … Continue reading “Email Marketing Inspiration: July 2018”
Creating emails can be tricky; there are a lot of features to test and many pitfalls waiting for you. That’s why having a solid email workflow is an invaluable part of any email production process. At Email on Acid we pride ourselves on our extensive knowledge of email marketing and development. People look to us as … Continue reading “A Look Inside Our Team’s Email Workflow”
What did your June 2018 inbox look like? Ours was filled with email marketing campaigns about Father’s Day, summertime specials, and of course, World Cup madness. We’ve gathered some of our favorite emails from last month and compiled them here for a bit of email marketing inspiration. Let us know what you think of these … Continue reading “Email Marketing Inspiration: June 2018”
May 2018 was a busy month for email marketers; we had a holiday weekend, the start of a summer email season and of course, the GDPR rollout. Here at Email on Acid, we also unveiled out our new website design (in case you hadn’t noticed). With the busy month behind us and a hectic summer … Continue reading “Email Marketing Inspiration: May 2018”