Email Design
The Best Fonts for Email: A Guide for Developers and Designers
Font choice is an essential part of nearly any design project, and fonts play an important role in the email experience. But what are the best fonts for email marketers to use? There are many factors to consider: readability, branding, audience preference, and email client limitations. Email developers and designers can’t pick just any font … Continue reading “The Best Fonts for Email: A Guide for Developers and Designers”
600+ Free Email Templates to Freshen Up Your Campaigns
Note: We’ve updated this resource of free email templates for 2021! Before you walk into a job interview, you probably plan your outfit carefully. It’s the very first thing your potential employer will see, so it’s crucial to make a good first impression. You may want to wear something that says “trustworthy and professional, but … Continue reading “600+ Free Email Templates to Freshen Up Your Campaigns”
Dark Mode Emails 101: The Essential Info
If you regularly work with digital products, there’s a good chance you’ve heard plenty of buzz about dark mode for user interfaces. Some of your favorite browsers, mobile apps, and operating systems have settings that let people flip the switch and turn down the lights when they focus on their device’s screen. The use of … Continue reading “Dark Mode Emails 101: The Essential Info”
Dark Mode Emails: October Transforms into Darktober
We’re turning down the lights and going dark throughout October here at Email on Acid. It’s all part of what we’re calling “Darktober” — our comprehensive look into how an important digital design trend is impacting email marketing. Dark mode for email doesn’t have to be a mystery. During #Darktober, we’ll be strapping on our … Continue reading “Dark Mode Emails: October Transforms into Darktober”
Auditing Your Email Design System
Design systems are a helpful tool in the email development workflow. They save time by having a starting point for components that are used when building an email. If you do not already have a design system, knowing where to start and how to make one, can be overwhelming. This post will walk through the … Continue reading “Auditing Your Email Design System”
5 Emails We’ve Loved in April – The Coronavirus Pivot
I could start this blog by saying, “We’re living in unprecedented times……” but that’s not how we roll here! Instead, let’s take a look at how brands and marketers are creating some great email messaging in the face of a global pandemic. The best email marketing I’ve seen in my inbox comes from to brands … Continue reading “5 Emails We’ve Loved in April – The Coronavirus Pivot”
The Wonderful Women of Email
Check out a few women of email who have been very active in the email marketing community and helped shape what it is today.
Emails That Make Our Inbox Smile
It goes without saying, 2019 was a great year for email. We saw a few bad emails sure, but we also read some amazing ones. There were lots of “favorite” emails floating around our inboxes at Email on Acid. To kickoff the new year we decided to spotlight some of our top picks. So buckle … Continue reading “Emails That Make Our Inbox Smile”
Don’t Be Fooled by These 8 Email Marketing Myths
With over 347 new blog posts created each minute, it’s hard to sift through every article to find out which posts are based on facts, and which are based on fiction. That’s why we decided to uncover 8 email marketing myths circulating around the web and prove why they’re totally unfounded.
Seasonal Email and Subject Line Inspiration for Fall
Fall marks the beginning of a quarter-long marketing push for many brands. The holidays are just around the corner and it’s prime time to start spreading a little seasonal love to subscribers before the onslaught of holiday promotions and specials. We’ve seen a plethora of fall and Halloween-themed emails come across our inboxes over the … Continue reading “Seasonal Email and Subject Line Inspiration for Fall”
Our Experiment with an Interactive Email Design
By Paul Kirby and Ed Ball When you send an interactive email, it’s important to consider not just what code tricks you’re going to use, but also what you’re using interactivity for. Without a strategic goal, interactivity is just a way to get attention, and doesn’t offer much more than a traditional email would. With … Continue reading “Our Experiment with an Interactive Email Design”
Government Email Marketing: Email Design Tips for the Public Sector
As an industry, government marketing emails rank second in open rates and third in click-through rates (CTRs) according to Mailchimp’s Email Marketing Benchmarks. With that level of subscriber engagement, it’s important to know what the email best practices for government are. John Thies recently sat down with Adobe’s Jonathan Benett, IT and public sector business … Continue reading “Government Email Marketing: Email Design Tips for the Public Sector”
10 Easy Ways to Improve Your Mobile Email Design
Not only is mobile here to stay, it’s on the rise.
If you’re not optimizing your email campaigns for mobile, you’re missing out on a BIG chunk of change.
Email Developers Who Are Making Email Better
This post was updated on June 21, 2019. It was originally published in November, 2015. Email geeks make email better. How? By discovering and sharing tactics that elevate user experience that brands can employ. This is what makes them the heart of the tight knit community that shares a love of email. These cape-less superheroes … Continue reading “Email Developers Who Are Making Email Better”
Looking at Email Accessibility Regulations by Industry
In 2019, our world seems hyper-connected with communication tools and the internet always at our fingertips. But for many people with disabilities, staying connected isn’t always easy, and some activities, like reading emails or browsing the web, can require extra time or added technology. According to the U.S. Census Bureau, in 2017 there were more … Continue reading “Looking at Email Accessibility Regulations by Industry”
How Access to Real-Time Subscriber Data Affects Email Design
Any email marketer worth their salt can tell you that data is everything when it comes to getting the results you want. Customers have never been more discerning about what hits their inbox, and it’s never been more challenging for brands to break through the clutter and get customers’ attention in the inbox. So many … Continue reading “How Access to Real-Time Subscriber Data Affects Email Design”
What Is an Acceptable Email Download Speed?
We could make all sorts of jokes and cheeky references with this statement, but we’ll cut to the chase: Email size does matter. While HTML email size can affect deliverability, the loaded weight of the email (the size of the email once opened, with images loaded) also affects subscriber engagement. A large email takes longer … Continue reading “What Is an Acceptable Email Download Speed?”
Email Marketing Inspiration: December 2018
It’s January, and that means email marketers everywhere are breathing a sigh of relief as the holiday campaigns have ended. Phew. Of course, there’s no rest for the weary – January is a time to reflect and tally successes and failures from the year gone by. Then, the focus shifts quickly to new strategies and … Continue reading “Email Marketing Inspiration: December 2018”
How We Created Our Interactive Scrolling Halloween Email
We sent a scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email.
6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign
This blog post was written by Filza Naveed, a content marketing specialist with ContactMonkey. Special thanks to Filza and ContactMonkey for sharing their newsletter inspiration with us! Don’t you love reading email newsletters with on-point design and copy? Whether you’re a B2C marketer creating an email newsletter design to wow your list of subscribers, or an internal communications professional … Continue reading “6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign”
