Email Design
Media Queries Demystified | CSS Min-Width and Max-Width | How Do They Work?
Media queries are an effective and reliable way for developers to code responsive email designs. Getting campaigns to display in a way that works across mobile devices with various screen sizes is crucial if you want to deliver an acceptable experience to every subscriber. But this task isn’t always easy… 2023 research from Sinch found … Continue reading “Media Queries Demystified | CSS Min-Width and Max-Width | How Do They Work?”
Email Accessibility: A Complete Guide for Marketers, Designers, and Developers
Accessibility is a topic that is often swept under the rug in the email world.
In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.
Successful Email Marketing: Good Habits and Best Practices for 2023
Hear that? It’s the sound of fresh new emails waking up from hibernation after the holiday season. Those campaign ideas are just waiting to be shaped into a successful email marketing strategy. The end of the year can always be an exhausting time to be an email marketer (and let’s be real, your inbox is … Continue reading “Successful Email Marketing: Good Habits and Best Practices for 2023”
Drag-and-Drop Email Builders vs DIY Development: Pros and Cons
When it comes to building emails, you’ve got options. There are plenty of drag-and-drop email builders that let you plop standard blocks into place. There are also custom-coded email designs that usually require a developer to build them. Is one of these options better than the other? You’ve probably already guessed that the answer is … Continue reading “Drag-and-Drop Email Builders vs DIY Development: Pros and Cons”
Plain Text vs HTML Emails: What Works Best?
Is minimalism still in? Is it better to keep it simple, stupid? Or should you try to stun your subscribers with animated images and colors galore? Plain text versus HTML emails: which one should you use for your next email campaign? When email marketers and developers look at an interactive email campaign with an eye-popping … Continue reading “Plain Text vs HTML Emails: What Works Best?”
How to Build a Better Email Footer for a Lasting Impression
So you’ve made a great first impression with a perfectly primed subject line, email header, and email body. You’ve boosted your open rate and click-through rate. What’s left? Now that you’ve opened the door for your customer, don’t forget to make a lasting impression. Even though the footer sits discreetly at the bottom of your … Continue reading “How to Build a Better Email Footer for a Lasting Impression”
The Guide to Effective Email Header Design
Email design lives or dies by the details. One obvious detail is the subject line. Another is the email header. Both of these elements provide important first impressions. One comes before an email is opened and the other immediately after. Once your subject line entices your subscribers to open your email, your email’s header is … Continue reading “The Guide to Effective Email Header Design”
Notes from the Dev Live Edition: Email Developer Q&A
They say that “two heads are better than one.” Well, how about three? I was excited to be part of a developer Q&A session to close out Email Camp 2022 with a couple of fellow email geeks. We’re bringing that panel discussion to you here as a special live edition of Notes from the Dev. … Continue reading “Notes from the Dev Live Edition: Email Developer Q&A”
Tips for Email UX and Design Best Practices
I only have 50 milliseconds to grab your attention. The same holds true when you go to capture a user’s attention in an email. User experience (UX) is important, and while there is ample content out there for anyone interested in learning more about web UX, there seems to be less when it comes to … Continue reading “Tips for Email UX and Design Best Practices”
New Ideas for Using Animated GIFs in Email
Adding a bit of movement into an email can bring the message to life and elevate your email marketing. As these five brands have shown us, GIF hero image designs wow the recipient into checking out what an email has to offer. But there are some other ways a GIF can enhance an email. In … Continue reading “New Ideas for Using Animated GIFs in Email”
How to Build Engaging and Effective Internal Emails
While email teams typically focus on email marketing campaigns, they may also be called upon to help with internal email communication. That could include everything from employee newsletters to human resources communications and special messages from leaders. Employees are looking to their employers for information, and your business emails represent a crucial link between them … Continue reading “How to Build Engaging and Effective Internal Emails”
Five Effective B2B Email Marketing Techniques & Examples
We’ve seen plenty of great email marketing ideas from business-to-consumer (B2C) companies to inspire your next campaign. But what about business-to-business (B2B) email marketing ideas? B2B emails don’t have to be boring! If you’re looking to create some stand-out email marketing content as a B2B email marketer, you’ve come to the right place. In this … Continue reading “Five Effective B2B Email Marketing Techniques & Examples”
10 Best Practices for Email Design: Tips for Developers
Have you ever wondered why can’t you use the same fancy design in your email templates as on your website? This post will explain the basics and some limitations of email design.
How to Start Building an Effective Email Design System
A lot of email marketers rely on templates to get the job done. There are also developers who build email campaigns from scratch. Some of us like to improvise, others prefer having a strict set of rules applied to a brand’s emails. Whatever your approach might be, any email marketing team will benefit from having … Continue reading “How to Start Building an Effective Email Design System”
How to Choose the Right Colors for Effective Email Marketing
Android green. McDonald’s golden arches on red. Facebook blue. Colors are a core component of brand recognition. What are yours? You probably stick to a brand color palette to keep your messages consistent. And, if it’s a special email – like a holiday send – maybe you’ll switch it up from the norm. Although it … Continue reading “How to Choose the Right Colors for Effective Email Marketing”
19 of the Best Email Marketing Blogs in 2022
We thought we would do you a solid and sift through the blogosphere to find the most informative, actionable and insightful posts out there on email. That’s right, a blog about blogs. We’re so meta! After finding some duds, we compiled an exhaustive list of the email blogs that really take the cake.
Sit back, get comfy and freshen up that cup of joe as you check out our list of 22 email blogs that are absolutely crushing it.
GIFs in Email Marketing: 6 Brands with Great Ideas
The emergence of animated GIFs in email makes it clear that these animations can draw and focus attention on your product in an incredibly powerful way. These five brands have proven just how effective – and fun – GIFs can be in email.
10 Reasons to Fall in Love with Email Marketing Again
Have you lost that loving feeling for the work you do in email? Sometimes all the challenges we face during the daily grind of writing, designing, developing, and strategizing cause us to forget about the benefits of email marketing. At Email on Acid, we’re just as guilty as everyone else. A lot of the articles … Continue reading “10 Reasons to Fall in Love with Email Marketing Again”
How Can Email Developers and Designers Work Better Together?
They say teamwork makes the dream work, right? But let’s be honest. There are times when communicating and collaborating with colleagues is more like a nightmare. Too often, that’s the case with email design and development. There are plenty of reasons why email developers and designers struggle to work together: Sometimes it’s a lack of … Continue reading “How Can Email Developers and Designers Work Better Together?”
How to Improve Transactional Email Design
Transactional email design could be the difference between a subscriber who sings your praises and one who completely forgets about their interaction with your brand, never to return. Transactional email communication is an extremely important part of the customer experience. These days, even when you make purchases at a physical store, you often have the … Continue reading “How to Improve Transactional Email Design”
