By Nout Boctor-Smith I only have 50 milliseconds to grab your attention. The same holds true when you go to capture a user’s attention in an email. User experience (UX) is important, and while there is ample content out there for anyone interested in learning more about web UX, there seems to be less when … Continue reading “Nail Your Email UX and Design with These Tips for Best Practices”
Now that newer versions of Outlook are starting to play nice with GIFs, it seems like brands are adding GIFs to email campaigns everywhere. And they’re popping up in more than just hero images. So, this month, we’re getting GIFy with it and dedicating our roundup to some animated emails that recently landed in our … Continue reading “Favorite Email Roundup: March 2019”
By Jay Oram Adding a bit of movement into an email can bring the message to life and elevate your email marketing. As these five brands have shown us, GIF hero image designs wow the recipient into checking out what an email has to offer. But there are some other ways a GIF can enhance … Continue reading “New Ideas for Using Animated GIFs in Email”
The emergence of animated GIFs in email makes it clear that these animations can draw and focus attention on your product in an incredibly powerful way. These five brands have proven just how effective – and fun – GIFs can be in email.
February: The month of love, flowers, and Valentine’s Day emails from every brand and newsletter you subscribe to. We sure saw a lot of 😍, 💖 and 💐 in our inboxes. As we look back on our favorite emails from the last month, we had a couple of lovey-dovey emails make the list. But don’t … Continue reading “Favorite Email Roundup: February 2019”
By Dawid Bednarski In 2019, our world seems hyper-connected with communication tools and the internet always at our fingertips. But for many people with disabilities, staying connected isn’t always easy, and some activities, like reading emails or browsing the web, can require extra time or added technology. According to the U.S. Census Bureau, in 2017 … Continue reading “Looking at Email Accessibility Standards by Industry”
By Jeff Haws Any email marketer worth his salt can tell you that data is everything when it comes to getting the results you want. Customers have never been more discerning about what hits their inbox, and it’s never been more challenging for brands to break through the clutter and get customers’ attention in the … Continue reading “How Access to Real-Time Subscriber Data Affects Email Design”
Okay, we’ll admit it, we kind of forgot about this month’s round-up of email design inspiration. Truthfully, we’ve been busy with some exciting new developments at Email on Acid, and it slipped our mind. Then, the first week of the month rolled by faster than you could say, “product launch email.” Stop making excuses. Time … Continue reading “Email Marketing Inspiration from Casper, Grammarly, Evernote and More”
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We could make all sorts of jokes and cheeky references with this statement, but we’ll cut to the chase: Email size does matter. While HTML email size can affect deliverability, the loaded weight of the email (the size of the email once opened, with images loaded) also affects subscriber engagement. A large email takes longer … Continue reading “What Is an Acceptable Email Download Speed?”
By Jay Oram Fonts are an essential part of any design, whether it’s print, web, or in our case, email. Whether you’re designing or developing emails, everyone needs to understand what is possible with fonts and what isn’t. Otherwise, you could be facing the worst-case scenario: Your email—which you spent hours crafting—is unreadable. Let’s look … Continue reading “Everything You Need to Know About Email Fonts”
Accessibility is a topic that is often swept under the rug in the email world.
In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.
It’s January, and that means email marketers everywhere are breathing a sigh of relief as the holiday campaigns have ended. Phew. Of course, there’s no rest for the weary – January is a time to reflect and tally successes and failures from the year gone by. Then, the focus shifts quickly to new strategies and … Continue reading “Email Marketing Inspiration: December 2018”
When designing an email or an email template, how often do you consider the colors you’re using? If it’s a special email – like a holiday send – maybe you’ll switch it up from the norm. But, more often than not, you probably stick to a brand color palate to keep your messages consistent. Although … Continue reading “Why Email Colors Matter”
By Filza Naveed We’ve seen plenty of great email marketing ideas from B2C companies to inspire your next campaign. But what about B2B email marketing ideas? Even though B2B email marketing involves marketing to other businesses, it’s still important to put a human touch to all your email marketing campaigns. B2B audiences are also human, … Continue reading “5 B2B Email Marketing Techniques that Can Boost Engagement and Conversions”
When we started pulling together our favorite emails from November, we realized an interesting trend: Most of our favorites were not related to Black Friday or Cyber Monday. I think, like many email marketers and consumers, we were a bit tired of all the holiday hullaballoo. As this study from Omnisend points out, Black Friday … Continue reading “Our Favorite Emails from November 2018”
Don’t worry: This month’s email marketing roundup won’t be dedicated entirely to Halloween emails. You can’t blame us for including a few, though! We saw some creative messages last month that took advantage of the spooky season, but we also saw some excellent emails that announced a new product or offering. If you’re getting ready … Continue reading “Email Marketing Inspiration: October 2018”
We sent a scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email.
Don’t you love a good subject line? We sure do. This month’s email marketing inspiration roundup is brought to you by fantastic subject lines. We had so many land in our inbox this month – it fills us with the email warm and fuzzies. Let us know what you think of these emails or share … Continue reading “Email Marketing Inspiration: September 2018”
Ah, the sunny days of summer are starting to wind down and with them, summer email marketing campaigns. Who’s ready for autumn? Last month, we saw plenty of emails that were saying goodbye to the season and getting us excited for changing trees and snowy mountains. Others, though, were clinging on to the sunshine and … Continue reading “Email Marketing Inspiration: August 2018”