As an industry, government marketing emails rank second in open rates and third in click-through rates (CTRs) according to Mailchimp’s Email Marketing Benchmarks. With that level of subscriber engagement, it’s important to know what the email best practices for government are. John Thies recently sat down with Adobe’s Jonathan Benett, IT and public sector business … Continue reading “Government Email Marketing: Email Design Tips for the Public Sector”
There are times when it’s best to play a situation safe: double checking you have your ID before you leave for the airport, driving on the correct side of the road, testing every email before you hit send, the basics. And then there are times when an email marketer should take risks, like trying out … Continue reading “Push Creative Boundaries with Unlimited Live Email Tests”
Not only is mobile here to stay, it’s on the rise.
If you’re not optimizing your email campaigns for mobile, you’re missing out on a BIG chunk of change.
This post was updated on June 21, 2019. It was originally published in November, 2015. Email geeks make email better. How? By discovering and sharing tactics that elevate user experience that brands can employ. This is what makes them the heart of the tight knit community that shares a love of email. These cape-less superheroes … Continue reading “Email Developers Who Are Making Email Better”
This month, our blog has seen some pretty big updates around email development and strategy: coding HTML email background images, media queries CSS and optimizing inbox display are just a few that were covered. The email inspiration coming up follows suit. With our sights set on pushing the development envelope, we couldn’t help but notice … Continue reading “Favorite Email Roundup: May 2019”
Media queries can be used to target certain resolutions or even specific email clients and can replace or work alongside fluid hybrid design. With the latest update to Outlook.com, all modern webmail clients now support media queries (with some caveats). We have seen a resurgence in queries and interest in how to use them, which we’ll … Continue reading “Media Queries Demystified: CSS Min-Width and Max-Width”
We’ve covered a lot of ground this month. From using interactive elements to increasing deliverability rates and optimizing preview text, there’s a lot that goes in to sending one good-looking email. In this month’s roundup of email marketing inspiration, the following emails sparked an abundance of joy (to quote Marie Kondo). Magic Touch (BBC) Interactive … Continue reading “Favorite Email Roundup: April 2019”
I only have 50 milliseconds to grab your attention. The same holds true when you go to capture a user’s attention in an email. User experience (UX) is important, and while there is ample content out there for anyone interested in learning more about web UX, there seems to be less when it comes to … Continue reading “Tips for Email UX and Design Best Practices”
Now that newer versions of Outlook are starting to play nice with GIFs, it seems like brands are adding GIFs to email campaigns everywhere. And they’re popping up in more than just hero images. So, this month, we’re getting GIFy with it and dedicating our roundup to some animated emails that recently landed in our … Continue reading “Favorite Email Roundup: March 2019”
Adding a bit of movement into an email can bring the message to life and elevate your email marketing. As these five brands have shown us, GIF hero image designs wow the recipient into checking out what an email has to offer. But there are some other ways a GIF can enhance an email. In … Continue reading “New Ideas for Using Animated GIFs in Email”
The emergence of animated GIFs in email makes it clear that these animations can draw and focus attention on your product in an incredibly powerful way. These five brands have proven just how effective – and fun – GIFs can be in email.
February: The month of love, flowers, and Valentine’s Day emails from every brand and newsletter you subscribe to. We sure saw a lot of 😍, 💖 and 💐 in our inboxes. As we look back on our favorite emails from the last month, we had a couple of lovey-dovey emails make the list. But don’t … Continue reading “Favorite Email Roundup: February 2019”
In 2019, our world seems hyper-connected with communication tools and the internet always at our fingertips. But for many people with disabilities, staying connected isn’t always easy, and some activities, like reading emails or browsing the web, can require extra time or added technology. According to the U.S. Census Bureau, in 2017 there were more … Continue reading “Looking at Email Accessibility Standards by Industry”
Any email marketer worth their salt can tell you that data is everything when it comes to getting the results you want. Customers have never been more discerning about what hits their inbox, and it’s never been more challenging for brands to break through the clutter and get customers’ attention in the inbox. So many … Continue reading “How Access to Real-Time Subscriber Data Affects Email Design”
Okay, we’ll admit it, we kind of forgot about this month’s round-up of email design inspiration. Truthfully, we’ve been busy with some exciting new developments at Email on Acid, and it slipped our mind. Then, the first week of the month rolled by faster than you could say, “product launch email.” Stop making excuses. Time … Continue reading “Email Marketing Inspiration from Casper, Grammarly, Evernote and More”
Instead of creating a template from the ground up, let us save you hours of precious time with these places to grab your very own email template. Simply download a template and customize it to fit your specific needs.
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We could make all sorts of jokes and cheeky references with this statement, but we’ll cut to the chase: Email size does matter. While HTML email size can affect deliverability, the loaded weight of the email (the size of the email once opened, with images loaded) also affects subscriber engagement. A large email takes longer … Continue reading “What Is an Acceptable Email Download Speed?”
Fonts are an essential part of any design, whether it’s print, web, or in our case, email. Whether you’re designing or developing emails, everyone needs to understand what is possible with fonts and what isn’t. Otherwise, you could be facing the worst-case scenario: Your email—which you spent hours crafting—is unreadable. Let’s look at the basics … Continue reading “Everything You Need to Know About Email Fonts”
Accessibility is a topic that is often swept under the rug in the email world.
In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.
It’s January, and that means email marketers everywhere are breathing a sigh of relief as the holiday campaigns have ended. Phew. Of course, there’s no rest for the weary – January is a time to reflect and tally successes and failures from the year gone by. Then, the focus shifts quickly to new strategies and … Continue reading “Email Marketing Inspiration: December 2018”