Take a Deeper Dive Into Email Strategy

Looking for more insights, stronger strategic advice, and reliable data to help you make your case? Our growing collection of white papers and eBooks includes in-depth reports, eye-opening surveys, and trustworthy guidance from thought leaders in the industry. Email isn’t easy, but knowledge is power. Use this content to get inspired and find new ways to deliver email perfection.

Find a topic that hits home and start digging into these free downloads.

2021 Email Marketing Action Plan

The world changed dramatically in 2020. What does it mean for email marketers? Find out what to do next!

How to Maximize Email Marketing Budgets: Get Expert Advice

Email marketing budgets ebb and flow from year to year. Your annual spend depends on who’s in charge, what your organization’s goals and priorities are, and even what’s happening in the economy at large.

This ebook offers advice from seven respected marketing thought leaders.

Email Industry Report: Signs of Success from Top Email Marketers

What’s the recipe for becoming a top email marketer?

Why do the majority of email marketers consider their efforts to be “moderately successful” at best? Discover the results of our email industry survey.

Delivering Email Perfection: How Does Your Team Compare?

Does your email team fall in line with others of the same size and industry?

Find out what the results of our survey with Holistic Email reveal. Get valuable insights to help you build upon best practices.

The Art of Email Marketing: How to Break Through the Noise

What does it take to stand out in your customers’ email inboxes?

Email on Acid teamed up with the marketing minds at Adobe to produce this in-depth report. It’s the result of analyzing more than 40,000 email campaigns over the course of two years.

Email Preheader Text: The Definitive Guide

This comprehensive guide breaks down the basics of coding and executing stellar email preheader text. Follow these tips so you can begin using it as an email open booster and conversion-driver.

Could this be the best-kept secret in email marketing?