Take a Deeper Dive Into Email Strategy

Looking for more insights, stronger strategic advice, and reliable data to help you make your case? Our growing collection of white papers and eBooks includes in-depth reports, eye-opening surveys, and trustworthy guidance from thought leaders in the industry. Email isn’t easy, but knowledge is power. Use this content to get inspired and find new ways to deliver email perfection.

Find a topic that hits home and start digging into these free downloads.

BIMI Logos for Email: What Can You Expect?

Before you set out to implement BIMI for your brand, find out what it takes and avoid the pitfalls that have tripped up others who’ve been there, done that.

Download this Pathwire report to get a behind-the-scenes look at BIMI’s evolution and discover insider advice on getting your BIMI logo to display in email inboxes.

Email Marketing Optimization: Building a First-Class Program

Looking to build a better email strategy? There are many ways to approach email marketing optimization and an almost overwhelming number of factors you could work to improve. What’s right for your email program? See the results from a survey of successful marketers. Plus, get unique perspectives on the results from the Email on Acid team.

Thought Leadership Content and Email Marketing: What Works?

Email marketers use thought leadership content to build trust, establish expertise, nurture leads, and educate subscribers. Find out how best-in-class marketers approach thought leadership strategically.

Maximizing Marketing Technology: From Research to Implementation

Marketing technology can be your best friend or your worst enemy. How do you maximize the time, effort, and investment that goes into building the Martech stack? Get the results of an industry survey and discover actionable advice for email marketing teams.

The Email Customer Journey: Keys to Success

Effective customer journey mapping helps email marketers and the entire team formulate effective strategies that reach the right people.

Find out how best-in-class marketers approach customer journey mapping as we unravel the results of a survey and offer some valuable advice.

DIY Email Hack: How to Track Dark Mode Opens

Discover a hack from email developer Ed Ball that offers a way to track dark mode opens on some major email clients. Get the method, the tips, and check out the code in Ed’s step-by-step guide for implementing The Dark Mode Pixel Hack.

2021 Email Marketing Action Plan

The world changed dramatically in 2020. What does it mean for email marketers? Find out what to do next!

How to Maximize Email Marketing Budgets: Get Expert Advice

Email marketing budgets ebb and flow from year to year. Your annual spend depends on who’s in charge, what your organization’s goals and priorities are, and even what’s happening in the economy at large.

This ebook offers advice from seven respected marketing thought leaders.

Email Industry Report: Signs of Success from Top Email Marketers

What’s the recipe for becoming a top email marketer?

Why do the majority of email marketers consider their efforts to be “moderately successful” at best? Discover the results of our email industry survey.

Delivering Email Perfection: How Does Your Team Compare?

Does your email team fall in line with others of the same size and industry?

Find out what the results of our survey with Holistic Email reveal. Get valuable insights to help you build upon best practices.