Take a Deeper Dive Into Email Strategy

Looking for more insights, stronger strategic advice, and reliable data to help you make your case? Our growing collection of white papers and eBooks includes in-depth reports, eye-opening surveys, and trustworthy guidance from thought leaders in the industry. Email isn’t easy, but knowledge is power. Use this content to get inspired and find new ways to deliver email perfection.

Find a topic that hits home and start digging into these free downloads.

The Email Customer Journey: Keys to Success

Effective customer journey mapping helps email marketers and the entire team formulate effective strategies that reach the right people.

Find out how best-in-class marketers approach customer journey mapping as we unravel the results of a survey and offer some valuable advice.

Inbox Insights 2022 | A Survey of Successful Email Marketers

Do you count yourself among the most successful email marketers, or is your email strategy about average? If you’re ready to take things to the next level, take a trip and explore the methods and opinions of best-in-class email marketers. Get survey results and advice from thought leaders inside this exclusive ebook from Sinch Mailjet.

Pathwire’s Black Friday Email Marketing Breakdown

Black Friday and Cyber Monday represent an extremely busy and important time of year for B2C email marketers. How do your team’s plans compare to other companies like yours? Find out what a new survey reveals about Black Friday email frequency, top tactics, and ROI across different verticals.

Accessibility in the Inbox: Are Your Brand’s Emails Accessible?

How are marketing teams addressing email accessibility? Are you doing enough to create an ideal experience for all subscribers? Check out the results of an industry survey and get advice from usability experts on designing and developing accessible emails.

BIMI Logos for Email: What Can You Expect?

Before you set out to implement BIMI for your brand, find out what it takes and avoid the pitfalls that have tripped up others who’ve been there, done that.

Download this Pathwire report to get a behind-the-scenes look at BIMI’s evolution and discover insider advice on getting your BIMI logo to display in email inboxes.

Email Marketing Optimization: Building a First-Class Program

Looking to build a better email strategy? There are many ways to approach email marketing optimization and an almost overwhelming number of factors you could work to improve. What’s right for your email program? See the results from a survey of successful marketers. Plus, get unique perspectives on the results from the Email on Acid team.

Thought Leadership Content and Email Marketing: What Works?

Email marketers use thought leadership content to build trust, establish expertise, nurture leads, and educate subscribers. Find out how best-in-class marketers approach thought leadership strategically.

Maximizing Marketing Technology: From Research to Implementation

Marketing technology can be your best friend or your worst enemy. How do you maximize the time, effort, and investment that goes into building the Martech stack? Get the results of an industry survey and discover actionable advice for email marketing teams.

DIY Email Hack: How to Track Dark Mode Opens

Discover a hack from email developer Ed Ball that offers a way to track dark mode opens on some major email clients. Get the method, the tips, and check out the code in Ed’s step-by-step guide for implementing The Dark Mode Pixel Hack.

2021 Email Marketing Action Plan

The world changed dramatically in 2020. What does it mean for email marketers? Find out what to do next!