Email Developers Who Are Making Email Better

Email geeks make email better. How? By discovering and sharing tactics that elevate user experience that brands can employ. This is what makes them the heart of the tight knit community that shares a love of email.

These cape-less superheroes know that email is more than just a way to build relationships and trust with an audience. It’s also one of the most effective marketing channels in play today.

According to our friends at Campaign Monitor, email has an ROI of $44 to every $1 spent.

Just because it’s lucrative doesn’t mean it’s easy.

Email developers strive to create better looking, better functioning emails. With finicky inboxes, such as Outlook and Gmail, developers find ways to improve code for email clients.

This is quite a feat in an industry that is constantly evolving. There are new techniques to use in email. Some include AMP, click-to-reveal, and HTML backgrounds. They also consider new factors, like accessibility.

This all comes on top of the continuous battle to stand out in the inbox amongst a myriad of regional or ESP-specific web clients and new mobile apps coming out every day.

For this reason, we’d like to recognize (and thank) just a few of the many email developers worldwide who have been very active with their contributions to the community and help email marketers everywhere improve theirs. Be sure to check out their websites and follow them on Twitter to keep up to date with their latest tips and innovations in the industry.

 Annett Forcier – Digital Designer & Developer

Annett’s resumé is stacked from front-end development to UI and UX design. As a digital design and development contractor, she’s based in Canada and has worked from all over the world. Annett has over twenty years of experience working with well-known brands, such as Lululemon and Hootsuite. She can be found exchanging tips and info in the #emailgeeks slack channel and Women Of Email group.

The magic of email for driving conversions 💥 @gooseinsurance #emailgeeks #emailmarketing #ensuretech pic.twitter.com/igb2hFHCkt

— Annett Forcier (@The_Annett) January 9, 2019

 Mark Robbins – Salesforce

An experimental developer and advocate for email accessibility, Mark is sometimes called the “Tony Stark of email design.” His “punch card coding” techniques have made fully interactive shopping carts in email a possibility, as well as fun things like the Thwack-a-Vole game. He’s also a renowned speaker in the email community so be sure to look for his name at your next email conference!

Happy Global Accessibility
Awareness Day #emailgeeks

Here's an #a11y tip for you.

If you are using heading <h1> etc. (which I hope you are). Wrap your email in

<div role="article" arai-label="subject" lang="en">
(replace subject and lang to suit)#GAAD #emailA11y

— Mark Robbins (@M_J_Robbins) May 16, 2019

 Anne Tomlin – Emails Y’all

Anne is the founder of Emails Y’all and focuses on coding responsive emails. She holds her email coding to an incredibly high standard and produces beautiful and dynamic messages. She’s also a speaker and has some of the funniest tweets about email in the community.

In the game of emails, you test or you die. #emailgeeks #emailtesting

— Anne Tomlin (@pompeii79) April 22, 2019

 Rémi Parmentier – Emails by HTeuMeuLeu

Hailing from France, Rémi is an expert in developing HTML and CSS. He recently wrote a guide on email coding best practices, and his Twitter is full of industry news, tips and tricks, and other information about coding HTML emails, such as how to handle Outlook’s dark mode. Plus, he created the Fab Four Technique, a way to create responsive emails without media queries.

 Paul Airy – Beyond the Envelope

Paul is an email designer and developer with a focus on typography. He even created a newsletter and wrote a book about it. He’s an accessibility advocate, especially with regards to the typography of emails. Check out his Twitter feed for tips and tricks around accessible fonts, as well as design inspiration.

A Type of Email: A handbook for working with HTML typography in email – out now! https://t.co/PVBGXUg8RJ @CreativeBloq @netmag

— Paul Airy (@Type_of_Email) August 10, 2016

Email developers, we salute you.

Thank you for writing about email development and sharing all of your exciting new techniques with the community! Keep fighting the good fight.

Have another email developer you want to give a shoutout to? Let us know in the comments!