Email Marketing

How Email QA Has Helped an Email Agency Grow its Business

Any email marketer will tell you that as an agency grows, there’s more demand to produce a flawless product. Growth usually translates to bigger clients, and bigger clients mean increased visibility and more pressure to maintain your agency’s reputation. This is precisely what has happened with MailNinja, a U.K.-based email agency. “We’ve grown in size … Continue reading “How Email QA Has Helped an Email Agency Grow its Business”

Which Email Professionals Should Purchase an Email on Acid Subscription?

Email marketing teams come in all sizes and styles. There are big teams, small teams, B2B and B2C, some that include veteran developers and others that outsource coding to freelancers. And while we would love to be able to help make everyone’s email life a little easier, we recognize that Email on Acid’s email testing … Continue reading “Which Email Professionals Should Purchase an Email on Acid Subscription?”

Email Marketing Inspiration: August 2018

Ah, the sunny days of summer are starting to wind down and with them, summer email marketing campaigns. Who’s ready for autumn? Last month, we saw plenty of emails that were saying goodbye to the season and getting us excited for changing trees and snowy mountains. Others, though, were clinging on to the sunshine and … Continue reading “Email Marketing Inspiration: August 2018”

How to Use Email on Acid with Your Email Service Provider (ESP)

Whether it’s on social media, at a conference, or through our support channels, one of the most common questions we hear is: Is Email on Acid an email service provider (ESP)? The short answer is: No. The slightly longer answer? We’re an email testing platform, which means we help you QA your email code and … Continue reading “How to Use Email on Acid with Your Email Service Provider (ESP)”

6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign

This blog post was written by Filza Naveed, a content marketing specialist with ContactMonkey. Special thanks to Filza and ContactMonkey for sharing their newsletter inspiration with us! Don’t you love reading email newsletters with on-point design and copy? Whether you’re a B2C marketer creating an email newsletter design to wow your list of subscribers, or an internal communications professional … Continue reading “6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign”

Top Email Testing Tools to Preview Your Email

Whether you’re part of a large marketing team or a freelance email developer, email testing should be an important part of your workflow. It can save you the embarrassment, brand repercussions and lost ROI of a broken email. Now that we’ve established how important testing is – which email testing tool is right for you? … Continue reading “Top Email Testing Tools to Preview Your Email”

A Day in the Life: Gangsta Rap and Email Design

A day in the life of an email marketer or email developer – what does that entail, exactly? Earlier this summer, we ran a contest where we asked our customers and followers to share their Email on Acid story. We received a ton of great responses and we look forward to continued feedback from our … Continue reading “A Day in the Life: Gangsta Rap and Email Design”

Email Marketing Inspiration: July 2018

Was anyone else’s inbox overloaded with “Christmas in July” emails last month? It felt like every retail email campaign hopped on that bandwagon. With that in mind, we wanted to give props to a few emails that didn’t focus on that odd, summertime holiday. We’ve compiled them here for our latest installment of email marketing … Continue reading “Email Marketing Inspiration: July 2018”

How Inbox Pros Used Email Testing to Improve Clients’ Email Deliverability and ROI

Email marketers know that email testing can be a crucial part of brand reputation, but did you know email testing is also an important factor in email deliverability? The experts at Inbox Pros know this all too well. “We needed a system that would help us review how [clients’] emails were rendering, so we could … Continue reading “How Inbox Pros Used Email Testing to Improve Clients’ Email Deliverability and ROI”

Why Is Email Testing So Pricey?

When we talk to email marketers and developers about the importance of email testing, it’s not hard to convince them of the benefits; emails that render properly can improve subscriber engagement and ROI. Ultimately, though, they come back to us with an important question about email testing cost: Why is it so pricey? Of course, … Continue reading “Why Is Email Testing So Pricey?”

A Look Inside Our Team’s Email Workflow

Creating emails can be tricky; there are a lot of features to test and many pitfalls waiting for you. That’s why having a solid email workflow is an invaluable part of any email production process. At Email on Acid we pride ourselves on our extensive knowledge of email marketing and development. People look to us as … Continue reading “A Look Inside Our Team’s Email Workflow”

Unlimited Email Testing: What Should You Look for in an Email Testing Service?

OK, you get it. Email testing is important. It can save you time, money and loads of headaches. After all, a broken email is an unengaged email, and unengaged emails hurt your bottom line by affecting your brand reputation, deliverability and ultimately, your sales numbers. But how often are you testing your emails? Do you … Continue reading “Unlimited Email Testing: What Should You Look for in an Email Testing Service?”

Email Accessibility: How to Captivate and Connect with Every Subscriber [Webinar]

Email accessibility: It’s not the sexiest email topic to talk about, but it’s certainly one of the most important. Roughly 330 million people worldwide live with a visual impairment, which amounts to more than five percent of the world’s population. Now, think about how many of those people are opening emails every day – are … Continue reading “Email Accessibility: How to Captivate and Connect with Every Subscriber [Webinar]”

Email Marketing Inspiration: June 2018

What did your June 2018 inbox look like? Ours was filled with email marketing campaigns about Father’s Day, summertime specials, and of course, World Cup madness. We’ve gathered some of our favorite emails from last month and compiled them here for a bit of email marketing inspiration. Let us know what you think of these … Continue reading “Email Marketing Inspiration: June 2018”

How to Grow and Maintain Your Email List [Twitter Chat Recap]

The basis of any successful email marketing campaign is a healthy and engaged subscriber list. Without this, your campaigns will continually underperform and – even worse – land in the spam folder. Although it’s such an important part of email marketing, building a healthy email list isn’t the simplest task. That’s why we decided to … Continue reading “How to Grow and Maintain Your Email List [Twitter Chat Recap]”

How White-Labeled Email Testing Services Can Improve Server Reputation

When we talk about the advantages of email testing, we often focus on the benefits for email marketers and developers; sending a broken email can negatively affect a campaign’s performance, brand reputation and ROI. But email testing plays another important role in reputation – server reputation. “As an email service provider (ESP), your server reputation … Continue reading “How White-Labeled Email Testing Services Can Improve Server Reputation”

Countries of the 2018 World Cup: How Do Their Email Laws Compare?

The 2018 FIFA World Cup is upon us. The soccer tournament, held every four years, pits the best teams in the world against each other. The international event also offers email marketers a chance to cash in with engaged audiences worldwide. In celebration of the tournament, we thought it would be fun to look at … Continue reading “Countries of the 2018 World Cup: How Do Their Email Laws Compare?”

Email Marketing Inspiration: May 2018

May 2018 was a busy month for email marketers; we had a holiday weekend, the start of a summer email season and of course, the GDPR rollout. Here at Email on Acid, we also unveiled out our new website design (in case you hadn’t noticed). With the busy month behind us and a hectic summer … Continue reading “Email Marketing Inspiration: May 2018”

10 Email Newsletter Mistakes Marketers Should Avoid

Creating a successful email newsletter is quite an undertaking for a marketer. There’s content, design, send frequency, and subscriber lists to consider. Then, once you’ve done all that work, you need to test the design and make sure your code doesn’t break somewhere in the process. And of course, after you send the newsletter, there … Continue reading “10 Email Newsletter Mistakes Marketers Should Avoid”

What Makes an Award-Winning Email Design?

Earlier this year, more than 200 entrants competed in The Best Email Design Hunt 2017, a contest organized by EmailMonks and sponsored by Email on Acid. With the winner crowned and celebrations over, we sat down with Sarah Magnone, graphic designer and member of the winning email team from Tough Mudder, to talk email inspiration, … Continue reading “What Makes an Award-Winning Email Design?”

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