Email Marketing

The Best Black Friday and Cyber Monday Email Campaigns

In the spirit of giving back, we scoured the internet and our inboxes to find the most compelling email campaigns for Black Friday and Cyber Monday.

Take a look below to get your creative juices flowing this season.

Email Marketing Inspiration: October 2018

Don’t worry: This month’s email marketing roundup won’t be dedicated entirely to Halloween emails. You can’t blame us for including a few, though! We saw some creative messages last month that took advantage of the spooky season, but we also saw some excellent emails that announced a new product or offering. If you’re getting ready … Continue reading “Email Marketing Inspiration: October 2018”

How to Get Your Email List Ready for the Holiday Season

By Michal Leszczynski While getting ready for the holiday sales season, ecommerce businesses often focus only on what they see as the most critical activities. They make sure they don’t run out of stock, that their products are delivered on time, and that their offer is better than what their competitors can come up with. … Continue reading “How to Get Your Email List Ready for the Holiday Season”

7 Tips for Email Template Success

Email templates. They’re a lifesaver, right? They can save you loads of time while also keeping your branding familiar and consistent. But, as many of us have learned along the way, email templates aren’t fool-proof. There are loads of things that can throw off a once-beautiful template: New images or GIFs, content flow, and videos, … Continue reading “7 Tips for Email Template Success”

What Is an Email Marketing Audit?

Diving into a new job brings on many challenges. It’s an exciting time, but it’s also a time where you’re “drinking from the firehose,” as they say. There’s a lot of information to digest, new systems and processes to learn, names to match with faces, and learning where the bathroom is.   A new email … Continue reading “What Is an Email Marketing Audit?”

How to Take Your Automated Emails to the Next Level

By Cameron Kane I don’t have to tell you automated emails drive better results compared to other types of emails; this is a well-known fact in our industry. Automated emails get higher open and click-through rates because they are targeted and timely, such as after a purchase or newsletter signup. Automated emails are also time … Continue reading “How to Take Your Automated Emails to the Next Level”

Email Marketing Inspiration: September 2018

Don’t you love a good subject line? We sure do. This month’s email marketing inspiration roundup is brought to you by fantastic subject lines. We had so many land in our inbox this month – it fills us with the email warm and fuzzies. Let us know what you think of these emails or share … Continue reading “Email Marketing Inspiration: September 2018”

The Cost of Not Testing an Email

Email testing isn’t cheap. In fact, we’ve talked before about why email preview software can be so pricey. As email marketing teams consider new services to add to their toolkit, it’s important to think about which platforms are worth your investment. In this post, we’ll break down the value of email testing services, including the … Continue reading “The Cost of Not Testing an Email”

How Email QA Has Helped an Email Agency Grow its Business

Any email marketer will tell you that as an agency grows, there’s more demand to produce a flawless product. Growth usually translates to bigger clients, and bigger clients mean increased visibility and more pressure to maintain your agency’s reputation. This is precisely what has happened with MailNinja, a U.K.-based email agency. “We’ve grown in size … Continue reading “How Email QA Has Helped an Email Agency Grow its Business”

Which Email Professionals Should Purchase an Email on Acid Subscription?

Email marketing teams come in all sizes and styles. There are big teams, small teams, B2B and B2C, some that include veteran developers and others that outsource coding to freelancers. And while we would love to be able to help make everyone’s email life a little easier, we recognize that Email on Acid’s email testing … Continue reading “Which Email Professionals Should Purchase an Email on Acid Subscription?”

Email Marketing Inspiration: August 2018

Ah, the sunny days of summer are starting to wind down and with them, summer email marketing campaigns. Who’s ready for autumn? Last month, we saw plenty of emails that were saying goodbye to the season and getting us excited for changing trees and snowy mountains. Others, though, were clinging on to the sunshine and … Continue reading “Email Marketing Inspiration: August 2018”

How to Use Email on Acid with Your Email Service Provider (ESP)

Whether it’s on social media, at a conference, or through our support channels, one of the most common questions we hear is: Is Email on Acid an email service provider (ESP)? The short answer is: No. The slightly longer answer? We’re an email testing platform, which means we help you QA your email code and … Continue reading “How to Use Email on Acid with Your Email Service Provider (ESP)”

6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign

This blog post was written by Filza Naveed, a content marketing specialist with ContactMonkey. Special thanks to Filza and ContactMonkey for sharing their newsletter inspiration with us! Don’t you love reading email newsletters with on-point design and copy? Whether you’re a B2C marketer creating an email newsletter design to wow your list of subscribers, or an internal communications professional … Continue reading “6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign”

Top Email Testing Tools to Preview Your Email

Whether you’re part of a large marketing team or a freelance email developer, email testing should be an important part of your workflow. It can save you the embarrassment, brand repercussions and lost ROI of a broken email. Now that we’ve established how important testing is – which email testing tool is right for you? … Continue reading “Top Email Testing Tools to Preview Your Email”

A Day in the Life: Gangsta Rap and Email Design

A day in the life of an email marketer or email developer – what does that entail, exactly? Earlier this summer, we ran a contest where we asked our customers and followers to share their Email on Acid story. We received a ton of great responses and we look forward to continued feedback from our … Continue reading “A Day in the Life: Gangsta Rap and Email Design”

Email Marketing Inspiration: July 2018

Was anyone else’s inbox overloaded with “Christmas in July” emails last month? It felt like every retail email campaign hopped on that bandwagon. With that in mind, we wanted to give props to a few emails that didn’t focus on that odd, summertime holiday. We’ve compiled them here for our latest installment of email marketing … Continue reading “Email Marketing Inspiration: July 2018”

How Inbox Pros Used Email Testing to Improve Clients’ Email Deliverability and ROI

Email marketers know that email testing can be a crucial part of brand reputation, but did you know email testing is also an important factor in email deliverability? The experts at Inbox Pros know this all too well. “We needed a system that would help us review how [clients’] emails were rendering, so we could … Continue reading “How Inbox Pros Used Email Testing to Improve Clients’ Email Deliverability and ROI”

Why Is Email Testing So Pricey?

When we talk to email marketers and developers about the importance of email testing, it’s not hard to convince them of the benefits; emails that render properly can improve subscriber engagement and ROI. Ultimately, though, they come back to us with an important question about email testing cost: Why is it so pricey? Of course, … Continue reading “Why Is Email Testing So Pricey?”

A Look Inside Our Team’s Email Workflow

Creating emails can be tricky; there are a lot of features to test and many pitfalls waiting for you. That’s why having a solid email workflow is an invaluable part of any email production process. At Email on Acid we pride ourselves on our extensive knowledge of email marketing and development. People look to us as … Continue reading “A Look Inside Our Team’s Email Workflow”

Unlimited Email Testing: What Should You Look for in an Email Testing Service?

OK, you get it. Email testing is important. It can save you time, money and loads of headaches. After all, a broken email is an unengaged email, and unengaged emails hurt your bottom line by affecting your brand reputation, deliverability and ultimately, your sales numbers. But how often are you testing your emails? Do you … Continue reading “Unlimited Email Testing: What Should You Look for in an Email Testing Service?”