We sent a scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email.
So, you want to use a GIF in your next email marketing campaign? Nice! GIFs are an easy way of adding something fun to your campaigns. You know your target audience, you have your email developed, and now you must decide on the GIF itself with your graphic designer. The next problem facing you is … Continue reading “GIFs and Outlook: What Can We Do?”
Have you been dying to add video to your emails, but worried about the technical barriers? It might not be as hard as you thought. Just take our handy code snippet and insert your own video.
If you’ve been in the email development field for a while, you might have heard the word “bulletproof” thrown around. Developers often use the term in conjunction with an email element, such as a bulletproof button. But what makes an email element bulletproof? And how do you code a bulletproof element? What Does ‘Bulletproof’ Mean? … Continue reading “How to Make Your Emails Bulletproof”
Spacing in HTML emails can be created in many different ways.
From line breaks to the CSS box model, we look at how you can add spacing and why you would use different methods.
The iPhone is more popular today than ever. Make sure your customers get flawless emails on their iOS devices.
Creating emails can be tricky; there are a lot of features to test and many pitfalls waiting for you. That’s why having a solid email workflow is an invaluable part of any email production process. At Email on Acid we pride ourselves on our extensive knowledge of email marketing and development. People look to us as … Continue reading “A Look Inside Our Team’s Email Workflow”
Email accessibility: It’s not the sexiest email topic to talk about, but it’s certainly one of the most important. Roughly 330 million people worldwide live with a visual impairment, which amounts to more than five percent of the world’s population. Now, think about how many of those people are opening emails every day – are … Continue reading “Email Accessibility: How to Captivate and Connect with Every Subscriber [Webinar]”
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There is always a fine line between cocky and confident. Instead of being cocky and telling you how great our email testing service is, we’ve decided to just show you instead.
With mobile on the rise and so many of our users inquiring about best practices for developing responsive emails, we figured it’s a great time to offer up a series of free email templates to get you up and running as fast as possible. Check out our first free mobile template…
Coding special characters for HTML emails is one of the trickiest bits of email development. Each special character has a corresponding HTML entity; for example, the Chinese character “漢” has an HTML entity value of “漢“. This means developers often spend time looking up and memorizing code for each special character. It’s not easy! That’s … Continue reading “Convert Special Characters to HTML Entities [Free Tool]”
Do you have questions about what DKIM is and how it works? Get the inside scoop on your sender’s digital signature and what it means for your campaign’s deliverability.
Accessibility is a topic that is often swept under the rug in the email world.
In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.
Learn how to get rid of extra space that shows up under email images.
Save time and send better emails with these best practices for email development and design.
Learn how to code email for Outlook.com and how to work with some of the most common Outlook.com bugs.
Learn how to properly format email code and why it is an important part of the email development process.
Outlook can be a frustrating client to deal with. Here area a few coding tips and workarounds to help you create beautiful emails in Outlook 2016.
This post was updated on April 12, 2018. It was last updated in March 2017 and originally published in June 2013. Many email developers know how tricky it is to develop HTML emails for Gmail – it’s one of the more temperamental clients out there (although it’s no Outlook). Remembering to test your email can … Continue reading “Developing HTML Emails for Gmail: 12 Things You Must Know”