Email Development

Why Should I Set My Table Role As ‘Presentation’?

There are many pieces to an accessible email, with each piece coming together to create a message that is easy to read and understand for every subscriber. Of all the accessible checks you should do on your email, though, there is one that will arguably make the biggest difference for subscribers with vision problems: adjusting … Continue reading “Why Should I Set My Table Role As ‘Presentation’?”

How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool]

Gmail announced last week that it’s adding a new, powerful tool for email marketers: annotations for the Gmail Promotions tab. The Gmail promotions annotation – which will be gradually rolling out across mobile inboxes – allows email marketers to include additional branding and offer information when an email lands in the Promotions tab. “You guys … Continue reading “How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool]”

How to Add an Animated Snow Effect to Your Holiday Email Campaigns

By Jay Oram Inboxes are always jammed up with holiday emails – there’s a lot of competition. So, how can you make your email marketing campaigns stand out from the rest? Try adding a bit of holiday cheer to your regular emails by creating some animated snow using CSS. Here’s what the effect looks like … Continue reading “How to Add an Animated Snow Effect to Your Holiday Email Campaigns”

Important Email Image Checks – Will Your Design Explode in Outlook?

Email marketing teams large and small usually have a workflow that includes a robust pre-deployment checklist. It includes checks for content, design, functionality, subscriber lists, and much more. Image validation should be included in that list, as well. This means double-checking your HTML image parameters to make sure they’ll display properly on every client. For … Continue reading “Important Email Image Checks – Will Your Design Explode in Outlook?”

9 Steps You Must Take to Create an Accessible Email

Email accessibility: Is it something your email marketing team considers when crafting a new campaign or email template? In October 2018, the World Health Organization calculated that approximately 1.3 billion people worldwide live with a visual impairment. That’s a lot of potential email subscribers, if you think about it. There are also countless people facing … Continue reading “9 Steps You Must Take to Create an Accessible Email”

How to Use Augmented Reality Features in Email

By Jay Oram Are you excited to incorporate augmented reality (AR) features into your email marketing campaigns? AR allows you to link an email image to a 3D object and, using the camera on your phone, place it in real life. This technology lets you move the object around, walk around it, and resize all … Continue reading “How to Use Augmented Reality Features in Email”

How We Created Our Interactive Scrolling Halloween Email

We sent a scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email. 

GIFs and Outlook: What Can We Do?

So, you want to use a GIF in your next email marketing campaign? Nice! GIFs are an easy way of adding something fun to your campaigns. You know your target audience, you have your email developed, and now you must decide on the GIF itself with your graphic designer. The next problem facing you is … Continue reading “GIFs and Outlook: What Can We Do?”

A How-To Guide on Embedding HTML5 Video in Email

Have you been dying to add video to your emails, but worried about the technical barriers? It might not be as hard as you thought. Just take our handy code snippet and insert your own video.

How to Make Your Emails Bulletproof

If you’ve been in the email development field for a while, you might have heard the word “bulletproof” thrown around. Developers often use the term in conjunction with an email element, such as a bulletproof button. But what makes an email element bulletproof? And how do you code a bulletproof element? What Does ‘Bulletproof’ Mean? … Continue reading “How to Make Your Emails Bulletproof”

Spacing Techniques in HTML Email

Spacing in HTML emails can be created in many different ways. 

From line breaks to the CSS box model, we look at how you can add spacing and why you would use different methods.

7 Tips for Designing and Developing Emails for the iPhone

The iPhone is more popular today than ever. Make sure your customers get flawless emails on their iOS devices.

A Look Inside Our Team’s Email Workflow

Creating emails can be tricky; there are a lot of features to test and many pitfalls waiting for you. That’s why having a solid email workflow is an invaluable part of any email production process. At Email on Acid we pride ourselves on our extensive knowledge of email marketing and development. People look to us as … Continue reading “A Look Inside Our Team’s Email Workflow”

Email Accessibility: How to Captivate and Connect with Every Subscriber [Webinar]

Email accessibility: It’s not the sexiest email topic to talk about, but it’s certainly one of the most important. Roughly 330 million people worldwide live with a visual impairment, which amounts to more than five percent of the world’s population. Now, think about how many of those people are opening emails every day – are … Continue reading “Email Accessibility: How to Captivate and Connect with Every Subscriber [Webinar]”

Email on Acid’s Free 7-Day Trial

Zero risk, zero hassle and no obligation – period!

There is always a fine line between cocky and confident. Instead of being cocky and telling you how great our email testing service is, we’ve decided to just show you instead.

Free Responsive Email Template

With mobile on the rise and so many of our users inquiring about best practices for developing responsive emails, we figured it’s a great time to offer up a series of free email templates to get you up and running as fast as possible.  Check out our first free mobile template…

Convert Special Characters to HTML Entities [Free Tool]

Coding special characters for HTML emails is one of the trickiest bits of email development. Each special character has a corresponding HTML entity; for example, the Chinese character “漢” has an HTML entity value of “漢“. This means developers often spend time looking up and memorizing code for each special character. It’s not easy! That’s … Continue reading “Convert Special Characters to HTML Entities [Free Tool]”

What Is DKIM? Everything You Need to Know About Digital Signatures

Do you have questions about what DKIM is and how it works? Get the inside scoop on your sender’s digital signature and what it means for your campaign’s deliverability.

Email Accessibility Best Practices

Accessibility is a topic that is often swept under the rug in the email world. 

In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.

How to Fix Image Padding and Spacing in HTML Emails

Learn how to get rid of extra space that shows up under email images.