Industry News

The Evolution of Email: Predictions for the Future

By John Thies We’ve seen a drastic change in email capabilities over the past couple of years. It’s been fascinating to watch. There’s dynamic content, improved segmentation, artificial intelligence (AI), email interactivity and ESPs and CRMs are becoming better integrated. All these developments are allowing email marketers to send more personalized, dynamic emails. But where … Continue reading “The Evolution of Email: Predictions for the Future”

GDPR Resources for Email Marketers

Find all the information you need about the General Data Protection Regulation (GDPR) and how you can prepare for the rollout on May 25, 2018.

AMP for Email: What You Need to Know About Google’s New Interactive Email Effort

This post was originally featured on the FreshInbox blog. It is reposted here with minor edits. The email community was abuzz this week with Google’s Announcement of Accelerated Mobile Pages (AMP) for Email at Google’s AMP event in Amsterdam. The development was met with excitement because AMP for Email will allow for fully interactive emails in Gmail. … Continue reading “AMP for Email: What You Need to Know About Google’s New Interactive Email Effort”

AMP for Email: What You Need to Know About Google’s New Interactive Email Effort

Google has announced plans to expand its Accelerated Mobile Pages (AMP) Project to email. Learn what AMP for Email is and how it works. 

GDPR – What Email Marketers need to know

In this article, we break down exactly what email marketers need to know about the GDPR coming on 23rd May 2018. 

How We Monitored Gmail For Their Media Query Support Update

When Gmail announced they would soon support media queries, email designers were wondering when it would happen. 

We created a website that allowed visitors to be notified the second the rollout happened. This is how we did it. 

Gmail Update: Support for Embedded Styles and Media Queries has Arrived!

It’s finally here! It’s like Christmas in September for email developers!

Gmail has just released a bevy of important updates to their email
client, bringing it into the 21st century and enabling email developers
everywhere to leave behind old tools and techniques.

Gmail Announces Support for Embedded Styles and Media Queries

Gmail has long been a thorn in the side of email developers everywhere.
This client’s lack of support for embedded CSS (in the <head> of an email) has
been the main reason that all styles must be inlined before sending.

No longer! Gmail is about to make a major update to how their email client handles code. Read on to find out what changes will be made and how it might affect your emails.

Why Apple Pay for the Web is Good News for Mobile Email

Apple announced this week at their WWDC developer conference that they will be bringing Apple Pay to the Web.

This is a huge development for email because it will make mobile web transactions so much easier.

5 Predictions for Email in 2016

I can already feel it: 2016 is going to be an exciting year for email.
There’s no way to know exactly where the market will go, nevertheless
we’ve made some predictions based on current market trends.

Take a look at a few things that were gaining speed in 2015 and may well define the year to come.

Outlook.com Accounts Begin Migration to Office 365 Interface

Touting ‘a refined inbox, new ways to collaborate, an upgraded calendar and much more,’ the Outlook.com migration to an Office 365 interface has begun. Some lucky (I’m using the term loosely here as we are talking about Outlook) users have already moved into the new environment while others are signing up to be next in line.

How Office 365’s Clutter Feature Affects Email Marketing

Office 365’s new ‘Clutter’ feature is here, and it’s giving email marketers an eerie sense of déjà vu. It feels like Gmail’s Promotion tab is being introduced all over again.

Read on to find out why B2B marketers will take the brunt of Clutter’s impact on inbox placement.

Email Monks: Ultimate Fashion Store Free Responsive Template

With half of email opens occurring on mobile in 2015, having responsive emails is vital to your marketing success. If your company is in need of a responsive template or just looking for a new mobile-friendly layout to add variety to its mailing strategy, look no further.

We’ve teamed up with Email Monks to bring you this Ultimate Fashion Store free responsive template.

Outlook 2016 is Coming

You may have already seen the Microsoft announcement, but in case you haven’t, we just wanted to let you know that Outlook 2016 has been announced.

The bad news? It’s still using the Word rendering engine.

Yahoo! Mail Now Supports Media Queries

Kudos to Justin Khoo at FreshInbox for starting the petition for Yahoo! to change their parser to support media queries.

Though Yahoo! has remedied the media queries issue, it looks like attribute selectors are still not supported. Is another petition in the works? Maybe. But for now, we’ll break down the changes and what they mean for you.

Adapt Your Media Queries for Apple’s New iPhone 6/6+ and Watch

On September 9th, Apple announced three new devices they’re adding to the lineup: the iPhone 6, iPhone 6+ and Watch.

Join us for some speculation on how this might affect media queries and email marketing.

The BEST Email Marketing Advice in One Sentence

What would be your very best piece of advice to share about email marketing?

With so many different layers encompassing this complex strategy it’s hard to think of just ONE lesson. From the fundamentals of list building to tips on avoiding SPAM traps, which lesson would you choose?

We rounded up the 17 BEST email marketing tips we found on the web and urge you to share your own as well. Check it out here!

Easy Email Copywriting with the PAS Formula

When you enter into the world of copywriting, there’s no perfect system for fashioning killer copy. Hours can be lost staring at a blank page hoping inspiration will hit you over the head.

Writing copy can seem like a daunting task, but you don’t have to start from scratch! This writing formula has proved its value a thousand times over. Check it out here!

CASL and Email Marketing: What You Need to Know

The Canadian Anti-Spam Legislation, which has also been dubbed the strictest SPAM law in existence, has finally gone into effect as of July 1st, 2014. This legislation has gotten a lot of marketers in a tizzy not only because of how strict it is, but also because you can rack up fines costing you MILLIONS of dollars if your emails don’t comply with CASL.

Find out what steps you need to make so you don’t screw the pooch when sending your emails.

Email Engagement Metrics: More than Your Typical Analytics

Opens, CTR, conversion rate… we have all been on the merry-go-round of interpreting that data.

While those metrics are essential to uncover our audience’s motivation, we can still look deeper into customer behavior to calculate the engagement and effectiveness of our campaigns. We decided to look beyond our basic analytics and are defining engagement metrics and how to apply these metrics to our email strategy.