Email that make us smile

Emails That Make Our Inbox Smile

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It goes without saying, 2019 was a great year for email. We saw a few bad emails sure, but we also read some amazing ones. There were lots of “favorite” emails floating around our inboxes at Email on Acid.

To kickoff the new year we decided to spotlight some of our top picks. So buckle up and get ready, these may be just the inspiration you need for your 2020 campaigns.

Welcome Emails

If you don’t have a welcome email or series, make it happen in 2020. With 4x the open rate and 5x the click-through rate compared to other marketing emails, welcome emails can boost your deliverability while setting the tone for your relationship with new subscribers. These email examples truly made us feel welcome.

Step into the future with Booz Allen

One of our favorite welcome emails from Booz Allen

Welcome to Rapha

Welcome to Rapha email

What makes these emails great?

  • They provide value through free content, discounts, and entertaining copy.
  • They get to know their subscribers better by giving them the option to choose what kinds of content they want to receive.

Interactive Emails

Lots of email geeks experimented with interactive elements this year! Steven Sayo figured out how to code a pulsing CTA, and Jay Oram taught us how to create a search bar in our emails.

Even our very own developer, Ed Ball, wrote an amazing post on creating scratch-off effects for emails. Check out these other amazing interactive emails—just try to not let them have an effect on you.

Penguin Random House: These beloved books are getting an emoji makeover

Hims: Guys, do you even collagen? (pro tip: you should.)

Hims interactive email

Comcast: The Iron Throne is waitingComcast GoT email

What makes these emails great?

  • They provide value by entertaining subscribers. Not everything has to be about selling all the time!
  • They snag subscribers’ attention and drive engagement.

GIFs

While the pronunciation debate rages on, email marketers on both sides decided to add a little motion to their emails using GIFs. These GIF email examples moved us to take action.

Vinyl Me Please: On Rotation: BOY BYE

GIF email from Vinyl Me Please

ThirdLove: Have you found your perfect pair?

ThirdLove underwear GIF Email

What makes these emails great?
  • GIFs are attention-grabbing!
  • They’re also great for demonstrating the versatility of a product or ways to use it.

Dark Mode

We would be remiss to not mention this tricky new email design.  Dark mode has a lot of email developers and designers discussing how best to handle it, especially since Gmail doesn’t support dark mode yet. We lowered the lights for these dark mode email examples.

Reelgood: What’s New on Reelgood.com? Hint: 🍅 & More

Reelgood dark mode email

DesignModo: Black Friday Deal: Buy Postcards, Startup or Slides and Save 60%!

Black Friday email designed for Dark Mode

What makes these emails great?
  • They work on both light and dark mode.
  • Keanu Reeves.
  • Incredible designs.

Are you inspired yet?

From the stellar design, to the clever copy, these emails stood out. We loved seeing them in our inboxes. We hope to see more like them. We look forward to see what you accomplish in 2020, pushing your designs to the next level, optimizing your subject lines and inbox display, and figuring out what the heck is going on with Outlook.

And remember, we’re here for you, every single day.

If you don’t QA, test and preview your email in
Campaign Precheck, are you really sending an email?

We always recommend testing every email every time. But why stop there when you can make so many other strategic and tactical enhancements? Things like accessible code, perfect inbox display, fast-loading images all play a critical role in an email’s ROI. Campaign Precheck is end-to-end email QA, testing AND previews in one seamless workflow. Optimize content and your code, test for deliverability and preview how it will look for subscribers to save time and improve performance. Sign up for a free trial and start sending better email.

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Author: Kirsten Queen

With a background in marketing and a passion for content creation, Kirsten has written copy for ecommerce email efforts and e-newsletters. She now serves as Email on Acid’s social media coordinator and has enjoyed the deep dive into the close-knit and passionate world of the Email Geeks.

Author: Kirsten Queen

With a background in marketing and a passion for content creation, Kirsten has written copy for ecommerce email efforts and e-newsletters. She now serves as Email on Acid’s social media coordinator and has enjoyed the deep dive into the close-knit and passionate world of the Email Geeks.

6 thoughts on “Emails That Make Our Inbox Smile”

  1. Hey.
    Nice roundup – love the inclusion of dark mode and the ever-ongoing animation in email sections 🙂
    Not sure if you know – the Dark mode images do not display 😐

    1. Hello Yatish, glad you liked the roundup. We’ve double checked our images, and everything looks good on our end. I’m sorry you can’t see the dark mode emails. Just curious, what browser are you using?

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