Email Design

22 Must-Read Blogs for Everything Email

We thought we would do you a solid and sift through the blogosphere to find the most informative, actionable and insightful posts out there on email. That’s right, a blog about blogs. We’re so meta! After finding some duds, we compiled an exhaustive list of the email blogs that really take the cake.

Sit back, get comfy and freshen up that cup of joe as you check out our list of 22 email blogs that are absolutely crushing it.

An Inspiring Mother’s Day Campaign by Charity Water – Simply Brilliant!

A Tip of Our Hat…

Finding fantastic marketing campaigns inspires us! That is why we are tipping our hat to Charity: Water for creating a beautiful Mother’s Day campaign that gets straight to the heart of the matter.

Check it out here!

9 Tips to Craft a Killer CTA

If you went through the effort of creating a killer subject line and compelling content, it is an EPIC fail if you forgot to optimize your ‘call to action,’ better known as a CTA. Your call to action is the critical stepping stone that turns leads into customers.

Give your CTA the attention it deserves! We’ve got 9 of the best ways to optimize your CTA to increase your clicks, and in turn, increase your conversions.

Your Email Marketing Pre-Deployment Checklist

Wait… don’t hit ‘send’ yet!

As an email marketer, one of the worst, most stomach turning moments is realizing you sent an email out to thousands of subscribers with a mistake in it. We’ve all been there. We’ve all felt that panic.

That’s why we pumped out a pre-deployment checklist you can leverage so you can execute every email with precision and accuracy. Don’t press ‘send’ without it!

Gmail’s Gridview: Images are More Important than Ever!

Google has been making waves recently with their updates to Gmail, most notably the introduction of the Promotions tab that got all us marketers in a tizzy. On March 25th, 2014 Google announced a new update, called Gridview.

Finally… an update that most marketers are actually excited about!

IE8, Outlook Express and iPhone iOS5 are Out to Pasture

Out with the old…

A few old clients must retire to make room for the new ones.

We’ll be adding Internet Explorer 10 to our repertoire of email previews soon!

10 Killer Email Marketing Infographics

According to Graphs.net, the search volume for infographics increased by a whopping 800% between 2010 and 2012. Platforms like Pinterest and Instagram have risen in popularity due to the public desire for infographics and other image-based content. That’s why we searched high and low on the web and found the best email marketing infographics to share with you. Take a quick break from your day and soak up some visually enticing information.

Open Rate Optimization: Always Be Testing!

We’ve reached the final blog in our series of Open Rate Optimization. With over 1.9 billion non-SPAM emails being sent every day, your subject lines is what stands between your email being opened or trashed. It is your first (and perhaps only) chance to make an impression and improve your open rates. So how do you nail down killer subject lines? By A/B testing your way to creating captivating openers.

Are you an Email Design Rock Star? Become an EOA Resource.

Calling All Email Experts!

Teamwork within our community is crucial, that is why we are putting together a resource page on our website to list our most trusted and tested email designers.

Want to get on the list?

Designer Spotlight: Email Monks

Here at Email on Acid we find teamwork to be crucial in our expansive growth in the tech community. Let’s be clear though, when we talk about teamwork, we aren’t just talking about teamwork between our internal co-workers but rather, teamwork throughout the whole tech community to ensure marketers and businesses alike can harness the power of email marketing on a mass scale.

That is why we decided to recognize companies that are absolutely killing it in their creative industry.

 

Banana Republic’s “Style Sheet” Email is looking Spiffy

Quite well known for their stylish threads, Banana Republic has successfully brought their touch to this email reminder. Their use of urgency, strong call to action, and contrasting details make for a visually appealing, yet effective, creative piece.

Toys “Я” Us Doesn’t Play Around with Design

This email combines a custom cartoon illustration with photography that ultimately creates a fun reminder of who the true consumer of these goods is. Calling attention to the savings, however, shows they know who they’re really communicating with.

Pottery Barn’s Simple, yet Bold, Design Lets the Imagery Do the Heavy Lifting

I’m not usually one to be drawn into to the intricacies and options that make up the world of bedding, but this email really caught my attention. Many emails make the mistake of trying to squeeze in too much, Pottery Barn on the other hand, seems pretty confident you’re going to be drawn in.

Nike Says the World Is Your Playground

Nike has grown from a small Oregon based operation, to one of the most prolific sport equipment brands in the world. Their marketing team probably had something to do with that, and this email is a great example of how.