Email Design

What Makes an Award-Winning Email Design?

Earlier this year, more than 200 entrants competed in The Best Email Design Hunt 2017, a contest organized by EmailMonks and sponsored by Email on Acid. With the winner crowned and celebrations over, we sat down with Sarah Magnone, graphic designer and member of the winning email team from Tough Mudder, to talk email inspiration, … Continue reading “What Makes an Award-Winning Email Design?”

A Few of Our Favorite Free Email Tools

The
Email on Acid team dishes about their favorite free email tools and resources. 

Email Marketing Mistakes that Drive Us Crazy

There are a lot of pitfalls in email marketing, but some are easier to avoid than others. Learn which mistakes make us unsubscribe.

Don’t Worry Video in Email Still Supported in iOS 11

Although the first beta of iOS 11 seemed to have dropped support for video in email, support for video is back in the latest version. 

CSS Targeting for AOL Mail

If your design needs some tweaking in Aol Mail, here are two techniques you can use to target your fixes just for this email client. 

The New Yahoo! Mail and How to Target It

Yahoo! Mail just released an update. Learn what’s changed and how to target the Yahoo! Mail email client in your designs. 

The Basics of Email Design

Have you ever wondered why can’t you use the same fancy design in your email templates as on your website? This post will explain the basics and some limitations of email design. 

9 Essential Design Elements of a Conversion-Driven Template

You A/B test your subject line, toil over every word in the text of your email and segment your list to the T, but what are you doing to optimize your email’s layout? The design aesthetic of your email template are just as critical as the words you use. So let’s take a look at nine design elements that will help to boost your bottom line.

What Email Marketers MUST Know about Inbox by Gmail

All the new changes Google has made in the last year has left email marketers, designers and developers on a roller coaster of emotions, bracing themselves for Google’s next update.

Well folks, it’s here, and its name is Inbox.

The Importance of Email Testing

Many marketers do ad-hoc email testing on just a couple clients or devices. Maybe they pop off a quick test to their Outlook.com account and their iPhone, and call it good. They blithely hit send, oblivious to the fact that their email had Unwanted Gaps in Outlook or that Gmail is clipping their email.

That’s why testing email campaigns in a variety of clients and devices before sending is crucial to the success of the email campaigns. Read on to find out how you can test exhaustively, in 5 minutes or less!

An Inspiring Mother’s Day Campaign by Charity Water – Simply Brilliant!

A Tip of Our Hat…

Finding fantastic marketing campaigns inspires us! That is why we are tipping our hat to Charity: Water for creating a beautiful Mother’s Day campaign that gets straight to the heart of the matter.

Check it out here!

9 Tips to Craft a Killer CTA

If you went through the effort of creating a killer subject line and compelling content, it is an EPIC fail if you forgot to optimize your ‘call to action,’ better known as a CTA. Your call to action is the critical stepping stone that turns leads into customers.

Give your CTA the attention it deserves! We’ve got 9 of the best ways to optimize your CTA to increase your clicks, and in turn, increase your conversions.

Gmail’s Gridview: Images are More Important than Ever!

Google has been making waves recently with their updates to Gmail, most notably the introduction of the Promotions tab that got all us marketers in a tizzy. On March 25th, 2014 Google announced a new update, called Gridview.

Finally… an update that most marketers are actually excited about!

IE8, Outlook Express and iPhone iOS5 are Out to Pasture

Out with the old…

A few old clients must retire to make room for the new ones.

We’ll be adding Internet Explorer 10 to our repertoire of email previews soon!

10 Killer Email Marketing Infographics

According to Graphs.net, the search volume for infographics increased by a whopping 800% between 2010 and 2012. Platforms like Pinterest and Instagram have risen in popularity due to the public desire for infographics and other image-based content. That’s why we searched high and low on the web and found the best email marketing infographics to share with you. Take a quick break from your day and soak up some visually enticing information.

Open Rate Optimization: Always Be Testing!

We’ve reached the final blog in our series of Open Rate Optimization. With over 1.9 billion non-SPAM emails being sent every day, your subject lines is what stands between your email being opened or trashed. It is your first (and perhaps only) chance to make an impression and improve your open rates. So how do you nail down killer subject lines? By A/B testing your way to creating captivating openers.

Are you an Email Design Rock Star? Become an EOA Resource.

Calling All Email Experts!

Teamwork within our community is crucial, that is why we are putting together a resource page on our website to list our most trusted and tested email designers.

Want to get on the list?

Designer Spotlight: Email Monks

Here at Email on Acid we find teamwork to be crucial in our expansive growth in the tech community. Let’s be clear though, when we talk about teamwork, we aren’t just talking about teamwork between our internal co-workers but rather, teamwork throughout the whole tech community to ensure marketers and businesses alike can harness the power of email marketing on a mass scale.

That is why we decided to recognize companies that are absolutely killing it in their creative industry.

 

Banana Republic’s “Style Sheet” Email is looking Spiffy

Quite well known for their stylish threads, Banana Republic has successfully brought their touch to this email reminder. Their use of urgency, strong call to action, and contrasting details make for a visually appealing, yet effective, creative piece.

Toys “Я” Us Doesn’t Play Around with Design

This email combines a custom cartoon illustration with photography that ultimately creates a fun reminder of who the true consumer of these goods is. Calling attention to the savings, however, shows they know who they’re really communicating with.