If you went through the effort of creating a killer subject line and compelling content, it is an EPIC fail if you forgot to optimize your ‘call to action,’ better known as a CTA. Your call to action is the critical stepping stone that turns leads into customers.
Give your CTA the attention it deserves! We’ve got 9 of the best ways to optimize your CTA to increase your clicks, and in turn, increase your conversions.
Wait… don’t hit ‘send’ yet!
As an email marketer, one of the worst, most stomach turning moments is realizing you sent an email out to thousands of subscribers with a mistake in it. We’ve all been there. We’ve all felt that panic.
That’s why we pumped out a pre-deployment checklist you can leverage so you can execute every email with precision and accuracy. Don’t press ‘send’ without it!
Google has been making waves recently with their updates to Gmail, most notably the introduction of the Promotions tab that got all us marketers in a tizzy. On March 25th, 2014 Google announced a new update, called Gridview.
Finally… an update that most marketers are actually excited about!
Out with the old…
A few old clients must retire to make room for the new ones.
We’ll be adding Internet Explorer 10 to our repertoire of email previews soon!
According to Graphs.net, the search volume for infographics increased by a whopping 800% between 2010 and 2012. Platforms like Pinterest and Instagram have risen in popularity due to the public desire for infographics and other image-based content. That’s why we searched high and low on the web and found the best email marketing infographics to share with you. Take a quick break from your day and soak up some visually enticing information.
We’ve reached the final blog in our series of Open Rate Optimization. With over 1.9 billion non-SPAM emails being sent every day, your subject lines is what stands between your email being opened or trashed. It is your first (and perhaps only) chance to make an impression and improve your open rates. So how do you nail down killer subject lines? By A/B testing your way to creating captivating openers.
Calling All Email Experts!
Teamwork within our community is crucial, that is why we are putting together a resource page on our website to list our most trusted and tested email designers.
Want to get on the list?
Here at Email on Acid we find teamwork to be crucial in our expansive growth in the tech community. Let’s be clear though, when we talk about teamwork, we aren’t just talking about teamwork between our internal co-workers but rather, teamwork throughout the whole tech community to ensure marketers and businesses alike can harness the power of email marketing on a mass scale.
That is why we decided to recognize companies that are absolutely killing it in their creative industry.
Quite well known for their stylish threads, Banana Republic has successfully brought their touch to this email reminder. Their use of urgency, strong call to action, and contrasting details make for a visually appealing, yet effective, creative piece.
This email combines a custom cartoon illustration with photography that ultimately creates a fun reminder of who the true consumer of these goods is. Calling attention to the savings, however, shows they know who they’re really communicating with.
I’m not usually one to be drawn into to the intricacies and options that make up the world of bedding, but this email really caught my attention. Many emails make the mistake of trying to squeeze in too much, Pottery Barn on the other hand, seems pretty confident you’re going to be drawn in.
Nike has grown from a small Oregon based operation, to one of the most prolific sport equipment brands in the world. Their marketing team probably had something to do with that, and this email is a great example of how.