Email Marketing Inspiration: July 2018
Was anyone else’s inbox overloaded with “Christmas in July” emails last month? It felt like every retail email campaign hopped on that bandwagon.
With that in mind, we wanted to give props to a few emails that didn’t focus on that odd, summertime holiday. We’ve compiled them here for our latest installment of email marketing inspiration.
Doing GIFs with Style (Stitch Fix)
Stitch Fix rolled out a new feature on their iOS app last month – Style Shuffle – and they announced it with, well, style.
Tapping into a bit of that Tinder swipe left/swipe right interface, Stitch Fix’s new Style Shuffle allows users to give a thumbs up or thumbs down to certain items of clothing, which helps inform the user’s Stitch Fix style specialist.
To show off this new app feature, Stitch Fix featured a GIF in the email showing how the Style Shuffle works, as well as easy-to-understand instructions. Plus, Stitch Fix didn’t try to cram any other messages or offers within the email announcement – the design is clean, simple and on-brand.
Opening Out Eyes to “Seagulling” (Trello)
Who doesn’t love a Trello email? They’re always a joy to read, both from a copy and design perspective. Trello does an excellent job balancing humor and on-brand, useful articles, and the design is sleek and fun.
Last month’s email had some excellent content around remote working and how to get better feedback from coworkers. In fact, the line about “seagulling” made us all LOL. We’re not saying we’re including this email only for that line, but we’ll admit it was a motivating factor.
Well-Designed Webinar Invite – It Can Be Done! (BounceX)
If someone told you that he/she could create a beautiful webinar email, would you believe him/her? We had our doubts, but BounceX has stepped up the webinar invite game.
The invite sent out for their August 2 webinar does an excellent job displaying the important details of the webinar (date, time) and has clear call-to-action (CTA) buttons that make it easy for the user to RSVP. The copy is short and to the point and doesn’t take away from the overall goal of the email.
And design aside – we also love the name of the webinar.
Fun in the Sun Email Design (Evite)
As we head into August, the summer emails keep piling on. After a while, they all start looking the same.
Well, this Evite beach party email managed to stand out in an ocean of summertime messaging. The campaign, which was promoting Evite’s summer/beach party invitations, featured a fun design with graphics that seem to tap into the emoji-crazed world we’re in today. We also loved the enthusiastic CTA.
Lastly, the upsell at the bottom of the email was a nice tactic. It’s tastefully done, maintains the overall branding and theme, and doesn’t take away from the main message.
Even Great Emails Need to Be Tested
It’s true: Even well-designed emails like these can break from time to time. That’s why email testing is an important part of sending a successful email. Email on Acid can test your email code in seconds, allowing you to preview your design across 70+ email clients and devices. Try us free for seven days and check your email today.
Author: Melanie Graham
Born and raised in New England, Melanie has a background as a writer, editor and journalist. After roaming the U.S. as an expert vagabond, she’s landed in Denver as Email on Acid’s content manager. She’s a music nerd at heart who loves spending time at the piano.