American Eagle Gets Lucky
Sometimes It’s Easy Being Green
It’s no matter of luck that American Eagle came out with this colorful promotion just in time for St. Patrick’s Day. We loved the clever use of holiday colors: white text that really pops over a green background. The texture of the grass creates the perfect backdrop for brightly colored clothes, and make us look forward to the warming days ahead. The email does double duty with a color scheme that pays tribute to St. Patrick and clothes that hint at the arrival of Spring. Linear design will induce readers to keep scrolling down. We also loved the subject line, “Just Your Luck! ♣ BOGO 50% Off One Item When You Buy Another.” We’ve been seeing a lot more special characters in subject lines, and this is a great example. It’s not quite a four-leaf clover, but clothes shoppers are in luck nonetheless.