Email development
How to Create Interactive Hotspots in Email
Do you want to add detail to an image, share some information, or have another crazy idea that involves using an interactive hotspot in email? This guide should help you get the basics into your HTML and CSS, so only your imagination will hold you back! Email Client Support To enable hotspots in your email … Continue reading “How to Create Interactive Hotspots in Email”
5 Tips for Writing Alt Text in Email
One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility. Image alt text serves a few different functions. For accessible emails, it can describe images that a visually impaired user … Continue reading “5 Tips for Writing Alt Text in Email”
Email in 2019: Experts Share Predictions for the Next Year in Email
Another year in email has come and gone. We had some battles with GIFs and white lines in Outlook, learned more about how Siri and Alexa read email, spread the word about email accessibility, and picked up some neat techniques for adding animations and augmented reality to email campaigns. But what’s next? We’re excited to … Continue reading “Email in 2019: Experts Share Predictions for the Next Year in Email”
Alexa and Email: How to Develop Email for Amazon’s Virtual Assistant
Earlier this month Amazon released an update to Alexa that allows the service to access and read your emails. With that, we just got one step closer to email evolving and giving marketers the ability to provide auditory calls-to-action (ACTAs) in their email campaigns. With this initial update, you will only be able to access email … Continue reading “Alexa and Email: How to Develop Email for Amazon’s Virtual Assistant”
Do Your Email Links Have Too Many Redirects?
Have you ever clicked on a link in an email and glanced at the URL in your browser? More often than not, you probably see a long string of codes and numbers. The gobbledygook you see in the URL bar is a tracking code used by the email sender to track link clicks and other … Continue reading “Do Your Email Links Have Too Many Redirects?”
How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool]
Gmail announced last week that it’s adding a new, powerful tool for email marketers: annotations for the Gmail Promotions tab. The Gmail promotions annotation – which will be gradually rolling out across mobile inboxes – allows email marketers to include additional branding and offer information when an email lands in the Promotions tab. “You guys … Continue reading “How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool]”
Important Email Image Checks – Will Your Design Explode in Outlook?
Email marketing teams large and small usually have a workflow that includes a robust pre-deployment checklist. It includes checks for content, design, functionality, subscriber lists, and much more. Image validation should be included in that list, as well. This means double-checking your HTML image parameters to make sure they’ll display properly on every client. For … Continue reading “Important Email Image Checks – Will Your Design Explode in Outlook?”
How to Use Augmented Reality Features in Email
Are you excited to incorporate augmented reality (AR) features into your email marketing campaigns? AR allows you to link an email image to a 3D object and, using the camera on your phone, place it in real life. This technology lets you move the object around, walk around it, and resize all in “real life.” … Continue reading “How to Use Augmented Reality Features in Email”
How We Created Our Interactive Scrolling Halloween Email
We sent a scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email.
Which Email Professionals Should Purchase an Email on Acid Subscription?
Email marketing teams come in all sizes and styles. There are big teams, small teams, B2B and B2C, some that include veteran developers and others that outsource coding to freelancers. And while we would love to be able to help make everyone’s email life a little easier, we recognize that Email on Acid’s email testing … Continue reading “Which Email Professionals Should Purchase an Email on Acid Subscription?”
Top Email Testing Tools to Preview Your Email
Whether you’re part of a large marketing team or a freelance email developer, email testing should be an important part of your workflow. It can save you the embarrassment, brand repercussions and lost ROI of a broken email. Now that we’ve established how important testing is – which email testing tool is right for you? … Continue reading “Top Email Testing Tools to Preview Your Email”
A Day in the Life: Gangsta Rap and Email Design
A day in the life of an email marketer or email developer – what does that entail, exactly? Earlier this summer, we ran a contest where we asked our customers and followers to share their Email on Acid story. We received a ton of great responses and we look forward to continued feedback from our … Continue reading “A Day in the Life: Gangsta Rap and Email Design”
7 Tips for Designing and Developing Emails for the iPhone
The iPhone is more popular today than ever. Make sure your customers get flawless emails on their iOS devices.
A Look Inside Our Team’s Email Workflow
Creating emails can be tricky; there are a lot of features to test and many pitfalls waiting for you. That’s why having a solid email workflow is an invaluable part of any email production process. At Email on Acid we pride ourselves on our extensive knowledge of email marketing and development. People look to us as … Continue reading “A Look Inside Our Team’s Email Workflow”
Convert Special Characters to HTML Entities [Free Tool]
Coding special characters for HTML emails is one of the trickiest bits of email development. Each special character has a corresponding HTML entity; for example, the Chinese character “漢” has an HTML entity value of “漢“. This means developers often spend time looking up and memorizing code for each special character. It’s not easy! That’s … Continue reading “Convert Special Characters to HTML Entities [Free Tool]”
What’s New with Gmail and What Does the Future Hold?
Discover what’s new with the latest Gmail update and what email developers and marketers can expect further down the pipeline.
How to Create Excellent Emails for Outlook.com
Learn how to code email for Outlook.com and how to work with some of the most common Outlook.com bugs.
What’s the Difference Between an ESP, CRM and Email Testing Platform?
Learn
what all the acronyms mean, and how these tools can boost revenue and improve
customer relationships.
