By John Thies We’ve seen a drastic change in email capabilities over the past couple of years. It’s been fascinating to watch. There’s dynamic content, improved segmentation, artificial intelligence (AI), email interactivity and ESPs and CRMs are becoming better integrated. All these developments are allowing email marketers to send more personalized, dynamic emails. But where … Continue reading “The Evolution of Email: Predictions for the Future”
We sent a scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email.
Are you an email geek who loves to write? We want to hear from you! Our mission at Email on Acid is to simplify the complex task of email marketing, and our blog is one of the cornerstones of that mission. We aim to help educate email developers and marketers on the latest email news … Continue reading “Love Email? Love Writing? Contribute to the Email on Acid Blog!”
Don’t you love a good subject line? We sure do. This month’s email marketing inspiration roundup is brought to you by fantastic subject lines. We had so many land in our inbox this month – it fills us with the email warm and fuzzies. Let us know what you think of these emails or share … Continue reading “Email Marketing Inspiration: September 2018”
Email testing isn’t cheap. In fact, we’ve talked before about why email preview software can be so pricey. As email marketing teams consider new services to add to their toolkit, it’s important to think about which platforms are worth your investment. In this post, we’ll break down the value of email testing services, including the … Continue reading “The Cost of Not Testing an Email”
Any email marketer will tell you that as an agency grows, there’s more demand to produce a flawless product. Growth usually translates to bigger clients, and bigger clients mean increased visibility and more pressure to maintain your agency’s reputation. This is precisely what has happened with MailNinja, a U.K.-based email agency. “We’ve grown in size … Continue reading “How Email QA Has Helped an Email Agency Grow its Business”
So, you want to use a GIF in your next email marketing campaign? Nice! GIFs are an easy way of adding something fun to your campaigns. You know your target audience, you have your email developed, and now you must decide on the GIF itself with your graphic designer. The next problem facing you is … Continue reading “GIFs and Outlook: What Can We Do?”
Email marketing teams come in all sizes and styles. There are big teams, small teams, B2B and B2C, some that include veteran developers and others that outsource coding to freelancers. And while we would love to be able to help make everyone’s email life a little easier, we recognize that Email on Acid’s email testing … Continue reading “Which Email Professionals Should Purchase an Email on Acid Subscription?”
Have you been dying to add video to your emails, but worried about the technical barriers? It might not be as hard as you thought. Just take our handy code snippet and insert your own video.
Whether you’re part of a large marketing team or a freelance email developer, email testing should be an important part of your workflow. It can save you the embarrassment, brand repercussions and lost ROI of a broken email. Now that we’ve established how important testing is – which email testing tool is right for you? … Continue reading “Top Email Testing Tools to Preview Your Email”
If you’ve been in the email development field for a while, you might have heard the word “bulletproof” thrown around. Developers often use the term in conjunction with an email element, such as a bulletproof button. But what makes an email element bulletproof? And how do you code a bulletproof element? What Does ‘Bulletproof’ Mean? … Continue reading “How to Make Your Emails Bulletproof”
A day in the life of an email marketer or email developer – what does that entail, exactly? Earlier this summer, we ran a contest where we asked our customers and followers to share their Email on Acid story. We received a ton of great responses and we look forward to continued feedback from our … Continue reading “A Day in the Life: Gangsta Rap and Email Design”
The iPhone is more popular today than ever. Make sure your customers get flawless emails on their iOS devices.
Creating emails can be tricky; there are a lot of features to test and many pitfalls waiting for you. That’s why having a solid email workflow is an invaluable part of any email production process. At Email on Acid we pride ourselves on our extensive knowledge of email marketing and development. People look to us as … Continue reading “A Look Inside Our Team’s Email Workflow”
Coding special characters for HTML emails is one of the trickiest bits of email development. Each special character has a corresponding HTML entity; for example, the Chinese character “漢” has an HTML entity value of “漢“. This means developers often spend time looking up and memorizing code for each special character. It’s not easy! That’s … Continue reading “Convert Special Characters to HTML Entities [Free Tool]”
Accessibility is a topic that is often swept under the rug in the email world.
In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.
Discover what’s new with the latest Gmail update and what email developers and marketers can expect further down the pipeline.
Save time and send better emails with these best practices for email development and design.
Learn how to code email for Outlook.com and how to work with some of the most common Outlook.com bugs.