Email development
Gmail HTML Email Development: Why Your CSS Is Not Working (and More)
In the ever-changing world of email marketing, understanding the ins and outs of Gmail is paramount. We probably don’t have to tell you that a lot of people use Gmail… but we will. According to Sinch Mailjet’s new report, The path to email engagement 2024, 71% of consumers in its global survey said they have … Continue reading “Gmail HTML Email Development: Why Your CSS Is Not Working (and More) “
Let it Snow: How to Use CSS Animations in Holiday Emails
The holidays and little surprises go together like hot cocoa and marshmallows. Looking for a way to add a little extra joy to your holiday email campaigns? We’ve got the perfect inbox stocking-stuffer. It’s been five years since our friend Jay Oram of ActionRocket showed us how to create animated falling snowflakes in an HTML … Continue reading “Let it Snow: How to Use CSS Animations in Holiday Emails”
Media Queries Demystified | CSS Min-Width and Max-Width | How Do They Work?
Media queries are an effective and reliable way for developers to code responsive email designs. Getting campaigns to display in a way that works across mobile devices with various screen sizes is crucial if you want to deliver an acceptable experience to every subscriber. But this task isn’t always easy… 2023 research from Sinch found … Continue reading “Media Queries Demystified | CSS Min-Width and Max-Width | How Do They Work?”
Outlook HTML Emails: How to Fix 11 Common Rendering Issues
Outlook can be a frustrating client to deal with. Here area a few coding tips and workarounds to help you create beautiful emails in Outlook 2016.
HTML Email Development Best Practices: Rules to Code By
Save time and send better emails with these best practices for email development and design.
Email Accessibility: A Complete Guide for Marketers, Designers, and Developers
Accessibility is a topic that is often swept under the rug in the email world.
In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.
How to Format Email Code and Improve Efficiency
Learn how to properly format email code and why it is an important part of the email development process.
Plain Text vs HTML Emails: What Works Best?
Is minimalism still in? Is it better to keep it simple, stupid? Or should you try to stun your subscribers with animated images and colors galore? Plain text versus HTML emails: which one should you use for your next email campaign? When email marketers and developers look at an interactive email campaign with an eye-popping … Continue reading “Plain Text vs HTML Emails: What Works Best?”
Tips for Coding Email Preheaders
Curious about coding preheaders?
Learn how to code hidden preheader text in this handy blog.
Why Should I Set My Table Role As ‘Presentation’?
There are many pieces to an accessible email, with each piece coming together to create a message that is easy to read and understand for every subscriber. Of all the accessible checks you should do on your email, though, there is one that will arguably make the biggest difference for subscribers with vision problems: adjusting … Continue reading “Why Should I Set My Table Role As ‘Presentation’?”
Email Marketing Terms: 150+ Definitions You Need to Know
If you’re new to email marketing, it might seem like this practice has its own language. If you find yourself saying “That’s Greek to me!” we’ve got a comprehensive list of email marketing terms you need to know. Even if you’re not a newbie, some of these email marketing terms may have flown under your … Continue reading “Email Marketing Terms: 150+ Definitions You Need to Know”
How to Use GIFs and GIF Fallbacks for Outlook Emails
Your email designer or email marketing colleague has approached you with a request: they want to include an animated GIF in their next email. Nice! Graphics Interchange Formats (GIFs) are an easy way of adding something fun to your digital marketing. So what’s the roadblock? Well, not all email clients, like Microsoft Outlook, fully support … Continue reading “How to Use GIFs and GIF Fallbacks for Outlook Emails”
How to Make Bulletproof Email Buttons and Backgrounds
Bulletproof: it’s not just for coffee and flak jackets. If you’ve been in the email development field for a while, you’ve probably heard the term “bulletproof” thrown around. Developers often use the term in conjunction with an email element, such as a “bulletproof button” or a “bulletproof background.” But what makes an email element bulletproof? … Continue reading “How to Make Bulletproof Email Buttons and Backgrounds”
How Can Email Developers and Designers Work Better Together?
They say teamwork makes the dream work, right? But let’s be honest. There are times when communicating and collaborating with colleagues is more like a nightmare. Too often, that’s the case with email design and development. There are plenty of reasons why email developers and designers struggle to work together: Sometimes it’s a lack of … Continue reading “How Can Email Developers and Designers Work Better Together?”
How to Use Media Queries in HTML Emails
Now that Gmail is supporting media queries in some clients, we have seen a resurgence in interest about how to use them.
Media queries can also be used to target certain resolutions or even specific email clients. Learn all about them in this blog!
Interactive Emails: 5 Exciting Ideas and Examples to Try
It’s tough to imagine, but there was a time when you couldn’t do much with email besides delivering plain text. So much has changed since the invention of email, and the marketing medium continues to present new methods for reaching subscribers in innovative ways. Interactive emails are just one example of how email has evolved … Continue reading “Interactive Emails: 5 Exciting Ideas and Examples to Try”
The Best Fonts for Email: A Guide for Developers and Designers
Font choice is an essential part of nearly any design project, and fonts play an important role in the email experience. But what are the best fonts for email marketers to use? There are many factors to consider: readability, branding, audience preference, and email client limitations. Email developers and designers can’t pick just any font … Continue reading “The Best Fonts for Email: A Guide for Developers and Designers”
How to Embed HTML5 Video in Emails | And Your Other Options
Have you been dying to add video to your emails, but worried about the technical barriers? It might not be as hard as you thought. Just take our handy code snippet and insert your own video.
How to Create a “Scratch Off” Effect in Email HTML
The team at Email on Acid wanted to do something extra special to announce our Month of Giving holiday contest. So we came up with a fun design featuring “Email Gnomes” to give away gifts. At the centerpiece of this email, we designed a scratch-off ticket. Now, “scratch off” functionality doesn’t really exist in email—at … Continue reading “How to Create a “Scratch Off” Effect in Email HTML”
Email Developers Who Are Making Email Better
This post was updated on June 21, 2019. It was originally published in November, 2015. Email geeks make email better. How? By discovering and sharing tactics that elevate user experience that brands can employ. This is what makes them the heart of the tight knit community that shares a love of email. These cape-less superheroes … Continue reading “Email Developers Who Are Making Email Better”
