Email development

Everything You Need to Know About Email Fonts

By Jay Oram Fonts are an essential part of any design, whether it’s print, web, or in our case, email. Whether you’re designing or developing emails, everyone needs to understand what is possible with fonts and what isn’t. Otherwise, you could be facing the worst-case scenario: Your email—which you spent hours crafting—is unreadable. Let’s look … Continue reading “Everything You Need to Know About Email Fonts”

Email Accessibility Best Practices

Accessibility is a topic that is often swept under the rug in the email world. 

In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.

5 Tips for Writing Alt Text in Email

One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility. Image alt text serves a few different functions. For accessible emails, it can describe images that a visually impaired user … Continue reading “5 Tips for Writing Alt Text in Email”

5 New Ways to Use Interactive Email Elements

By Hanna Kuznietsova If you’ve been to any recent email conference or summit, then you’re probably aware that interactive elements are some of the hottest email design trends. Not only do they entertain recipients, but they can also increase click-to-open rates and drive more conversions. With the popularity of interactive email elements, it’s becoming more important … Continue reading “5 New Ways to Use Interactive Email Elements”

Email in 2019: Experts Share Predictions for the Next Year in Email

Another year in email has come and gone. We had some battles with GIFs and white lines in Outlook, learned more about how Siri and Alexa read email, spread the word about email accessibility, and picked up some neat techniques for adding animations and augmented reality to email campaigns. But what’s next? We’re excited to … Continue reading “Email in 2019: Experts Share Predictions for the Next Year in Email”

Alexa and Email: How to Develop Email for Amazon’s Virtual Assistant

By John Thies Earlier this month Amazon released an update to Alexa that allows the service to access and read your emails. With that, we just got one step closer to email evolving and giving marketers the ability to provide auditory calls-to-action (ACTAs) in their email campaigns. With this initial update, you will only be able … Continue reading “Alexa and Email: How to Develop Email for Amazon’s Virtual Assistant”

Tips for Coding Email Preheaders

Curious about coding preheaders?

Learn how to code hidden preheader text in this handy blog.

Do Your Email Links Have Too Many Redirects?

Have you ever clicked on a link in an email and glanced at the URL in your browser? More often than not, you probably see a long string of codes and numbers. The gobbledygook you see in the URL bar is a tracking code used by the email sender to track link clicks and other … Continue reading “Do Your Email Links Have Too Many Redirects?”

Why Should I Set My Table Role As ‘Presentation’?

There are many pieces to an accessible email, with each piece coming together to create a message that is easy to read and understand for every subscriber. Of all the accessible checks you should do on your email, though, there is one that will arguably make the biggest difference for subscribers with vision problems: adjusting … Continue reading “Why Should I Set My Table Role As ‘Presentation’?”

How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool]

Gmail announced last week that it’s adding a new, powerful tool for email marketers: annotations for the Gmail Promotions tab. The Gmail promotions annotation – which will be gradually rolling out across mobile inboxes – allows email marketers to include additional branding and offer information when an email lands in the Promotions tab. “You guys … Continue reading “How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool]”

How to Add an Animated Snow Effect to Your Holiday Email Campaigns

By Jay Oram Inboxes are always jammed up with holiday emails – there’s a lot of competition. So, how can you make your email marketing campaigns stand out from the rest? Try adding a bit of holiday cheer to your regular emails by creating some animated snow using CSS. Here’s what the effect looks like … Continue reading “How to Add an Animated Snow Effect to Your Holiday Email Campaigns”

Important Email Image Checks – Will Your Design Explode in Outlook?

Email marketing teams large and small usually have a workflow that includes a robust pre-deployment checklist. It includes checks for content, design, functionality, subscriber lists, and much more. Image validation should be included in that list, as well. This means double-checking your HTML image parameters to make sure they’ll display properly on every client. For … Continue reading “Important Email Image Checks – Will Your Design Explode in Outlook?”

9 Steps You Must Take to Create an Accessible Email

Email accessibility: Is it something your email marketing team considers when crafting a new campaign or email template? In October 2018, the World Health Organization calculated that approximately 1.3 billion people worldwide live with a visual impairment. That’s a lot of potential email subscribers, if you think about it. There are also countless people facing … Continue reading “9 Steps You Must Take to Create an Accessible Email”

Take Your Email QA to a Whole New Level: Introducing Campaign Precheck

We’re excited to announce the launch of a brand-new tool in Email on Acid. Actually, now that we think of it, “excited” doesn’t begin to describe how we feel. We’re thrilled. Jazzed. Keyed up. Pumped. Electrified. Today, we’re launching Campaign Precheck. This powerful new tool gives you the ability to fix email mistakes during the … Continue reading “Take Your Email QA to a Whole New Level: Introducing Campaign Precheck”

How to Use Augmented Reality Features in Email

By Jay Oram Are you excited to incorporate augmented reality (AR) features into your email marketing campaigns? AR allows you to link an email image to a 3D object and, using the camera on your phone, place it in real life. This technology lets you move the object around, walk around it, and resize all … Continue reading “How to Use Augmented Reality Features in Email”

Email Marketing Inspiration: October 2018

Don’t worry: This month’s email marketing roundup won’t be dedicated entirely to Halloween emails. You can’t blame us for including a few, though! We saw some creative messages last month that took advantage of the spooky season, but we also saw some excellent emails that announced a new product or offering. If you’re getting ready … Continue reading “Email Marketing Inspiration: October 2018”

7 Tips for Email Template Success

Email templates. They’re a lifesaver, right? They can save you loads of time while also keeping your branding familiar and consistent. But, as many of us have learned along the way, email templates aren’t fool-proof. There are loads of things that can throw off a once-beautiful template: New images or GIFs, content flow, and videos, … Continue reading “7 Tips for Email Template Success”

The Future of Email [Facebook Live Recap]

What does the future of email look like? Well, it looks a lot like interactive emails, additional GDPR-like regulations, and perhaps – gasp ­– a world without spam. Email on Acid CEO John Thies recently hopped on Facebook Live to chat about the future of email, including some exciting developments in the industry and his … Continue reading “The Future of Email [Facebook Live Recap]”

The Evolution of Email: Predictions for the Future

By John Thies We’ve seen a drastic change in email capabilities over the past couple of years. It’s been fascinating to watch. There’s dynamic content, improved segmentation, artificial intelligence (AI), email interactivity and ESPs and CRMs are becoming better integrated. All these developments are allowing email marketers to send more personalized, dynamic emails. But where … Continue reading “The Evolution of Email: Predictions for the Future”

How We Created Our Interactive Scrolling Halloween Email

We sent a scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email.