If you’ve been in the email development field for a while, you might have heard the word “bulletproof” thrown around. Developers often use the term in conjunction with an email element, such as a bulletproof button. But what makes an email element bulletproof? And how do you code a bulletproof element? What Does ‘Bulletproof’ Mean? … Continue reading “How to Make Your Emails Bulletproof”
A day in the life of an email marketer or email developer – what does that entail, exactly? Earlier this summer, we ran a contest where we asked our customers and followers to share their Email on Acid story. We received a ton of great responses and we look forward to continued feedback from our … Continue reading “A Day in the Life: Gangsta Rap and Email Design”
The iPhone is more popular today than ever. Make sure your customers get flawless emails on their iOS devices.
Creating emails can be tricky; there are a lot of features to test and many pitfalls waiting for you. That’s why having a solid email workflow is an invaluable part of any email production process. At Email on Acid we pride ourselves on our extensive knowledge of email marketing and development. People look to us as … Continue reading “A Look Inside Our Team’s Email Workflow”
Coding special characters for HTML emails is one of the trickiest bits of email development. Each special character has a corresponding HTML entity; for example, the Chinese character “漢” has an HTML entity value of “漢“. This means developers often spend time looking up and memorizing code for each special character. It’s not easy! That’s … Continue reading “Convert Special Characters to HTML Entities [Free Tool]”
Accessibility is a topic that is often swept under the rug in the email world.
In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.
Discover what’s new with the latest Gmail update and what email developers and marketers can expect further down the pipeline.
Save time and send better emails with these best practices for email development and design.
Learn how to code email for Outlook.com and how to work with some of the most common Outlook.com bugs.
Learn how to properly format email code and why it is an important part of the email development process.
Outlook can be a frustrating client to deal with. Here area a few coding tips and workarounds to help you create beautiful emails in Outlook 2016.
This post was updated on April 12, 2018. It was last updated in March 2017 and originally published in June 2013. Many email developers know how tricky it is to develop HTML emails for Gmail – it’s one of the more temperamental clients out there (although it’s no Outlook). Remembering to test your email can … Continue reading “Developing HTML Emails for Gmail: 12 Things You Must Know”
what all the acronyms mean, and how these tools can boost revenue and improve