You don’t want to spam people. So why are mailbox providers treating you like an email spammer? Despite your best intentions, your amazing email marketing campaigns are often filtered into spam. That’s a bummer. Your emails are not junk. So why do they land in the junk folder? The truth is, it may have nothing … Continue reading “7 Signs You Might be an Email Spammer (And What to Do About It)”
Do you have questions about what DKIM is and how it works? Get the inside scoop on your sender’s digital signature and what it means for your campaign’s deliverability.
The more you learn about email deliverability and spam, the more you hear the term ‘blocklist.’ But what is a blocklist? Why are they bad to be on? Furthermore – who owns and runs these blocklists? Well, one of the biggest players is Spamhaus. No, it is not a German restaurant that serves processed mystery meat. … Continue reading “Get to Know the Spamhaus Project: The Biggest Name in Blocklists”
Is something fishy happening to your emails on the way to the inbox? This is the third entry in our series on SPAM filters: how they work, how to avoid them, and what we can learn from their output. The ‘Barracuda Spam and Virus Firewall’ is a plug-in appliance that gives admins a suite of tools used to manage incoming mail. Learn how to read its headers and make sure your email passes the test.
We’ve said it once, and we’ll probably say it 100 times more: email deliverability is the elephant in the room for email marketing. Blocklists play a significant role in deliverability. And as far as blocklists are concerned, email content isn’t the only factor determining if a domain is blocklisted. In this post, we’ll go over … Continue reading “Email Blocklists: What They Are and How to Avoid Them”
Once you have a solid email list of subscribers (developed through the techniques we describe in Spring Cleaning Part 1), it’s important to maintain it. According to Marketing Sherpa, a corporate email list has an average annual decay of 25%.
By saying goodbye to old addresses on your email list, you’ll improve your metrics and, in turn, your sender reputation and inbox placement. Read on to discover how to nurture your list for optimal deliverability and marketing success.
They say honesty is the best policy. But when it comes to Domain-based Message Authentication Reporting & Conformance (DMARC), that’s not exactly an option. Even though there’s no right/wrong or honest/dishonest way to set up a DMARC policy, some policies are more effective at helping mailbox providers stop brand spoofing and filter potentially malicious messages. … Continue reading “Is Your DMARC Policy Strong Enough to Provide Protection?”
Spring has sprung. Though you may already be planning to sweep out your garage, now is a good time to give your email list a thorough cleaning, too. But first things first. Before we dig into the nitty-gritty details of cleaning and maintaining your email list, let’s talk about how to build a clean list from the start.
Have you noticed more and more brands that have logos showing up in email inboxes and wondered what it’s all about? The short answer is BIMI. The long answer is Brand Indicators for Message Identification, which is what BIMI stands for. (Sorry about being Captain Obvious.) If you’ve never heard of this email specification before, … Continue reading “What is the BIMI Email Specification and Does Your Brand Need It?”
You’ll often hear that the best email in the world has to be opened before it does any good. But an effective email strategy starts with deliverability best practices. It doesn’t matter how good your email or your subject line is if the message never makes it to your subscriber’s inbox. Email deliverability can be … Continue reading “InboxReady’s Complete Guide to Email Deliverability Best Practices”
This is the second entry in our series on SPAM filters: how they work, how to avoid them, and what we can learn from their output. SpamAssassin is an open source, content-matching SPAM filter released under the Apache License 2.0. It uses a number of different filtering techniques, including DNS-based spam detection, Bayesian filtering, external programs, blocklists and online databases. Luckily for us, it produces a header which we can use to determine how it categorized and scored your email.
Email fraud is a big problem for brands, businesses, and consumers alike. Spammers, spoofers, and scammers who sneak their way into an inbox can cause a lot of damage. But smart, responsible email marketers can take steps to prevent disasters. That’s where email authentication protocols come to the rescue and provide a sense of security … Continue reading “Email Authentication Protocols: Your Guide to SPF, DKIM, DMARC, and BIMI”
In collaboration with Campaign Monitor Email deliverability is often an afterthought for email marketers because it seems out of their control. How can you possibly increase the percentage of email that hits an inbox? While email deliverability may seem detailed and tough to tackle, there are a few trustworthy methods you can implement to ensure … Continue reading “5 Ways to Boost Your Brand’s Email Deliverability”
As email marketers, we’re always striving to improve our email deliverability. It’s one of those constant worries gnawing at us – will my message reach the inbox? Recently, we were chatting deliverability on social media and came across an interesting question: “Can I achieve 100% deliverability?” This query left us scratching our heads. So, … Continue reading “Is 100% Email Deliverability Possible?”
is an email spam test? Learn a few tips and tricks on how to test your email
and improve deliverability.
Sometimes it can seem like quite a challenge to figure out why your
email isn’t getting delivered.
So how can you figure out what problem is plaguing
your latest email campaign? It’s not as difficult as you might think.
The tools we offer at Email on Acid make it easy to determine the
A best practice floating around the emailsphere is that marketers should have a 60/40 text to image ratio in their email file. So why should we email marketers and designers give a hoot about finding the perfect balance with our text and images? Because it’s all about the deliverability, baby!
Read on to see what we discovered!