Email Marketing

Why Simplicity Wins in Email Marketing

Does writing the 'perfect' email ever feel daunting? With studies showing that prospects are opening less than 24% of promotional emails, the odds can feel stacked against you, particularly in an email-heavy marketing environment.

So how do you steer prospects to open your email and convert? The key lies in simplicity.

Email Marketing

How to Ramp up Email ROI with Advanced Analytics

One problem marketers come across with advanced reporting and analytics is that they have the data in front of them, but they don’t know how to turn this data into actionable marketing strategies and tactics moving forward.

In this blog, we’re going to break down how to use this data in your upcoming campaigns to increase ROI.