Strategy
Successful Email Marketing: Good Habits and Best Practices for 2023
Hear that? It’s the sound of fresh new emails waking up from hibernation after the holiday season. Those campaign ideas are just waiting to be shaped into a successful email marketing strategy. The end of the year can always be an exhausting time to be an email marketer (and let’s be real, your inbox is … Continue reading “Successful Email Marketing: Good Habits and Best Practices for 2023”
Thought Leadership Marketing Strategy: Nurturing Leads with Email
Trends come and go, as do worldviews and widely held thoughts and opinions. But who sets those trends and thoughts? The Illuminati? Not quite. Thought leaders are subject matter experts who often shape the thoughts of an entire industry or marketing niche. Thought leaders and the content that they create, are included in, or that … Continue reading “Thought Leadership Marketing Strategy: Nurturing Leads with Email”
Why Email Marketing Wins in a Struggling Global Economy
When the economy takes a turn for the worse, uncertainty abounds. Yet, although the world seems to be heading for difficult and uncertain times, we’re certain about one thing: Even a global recession won’t kill email marketing. Honestly, we’d probably say that no matter what. This time, however, we’ve also got some research to back … Continue reading “Why Email Marketing Wins in a Struggling Global Economy”
How to Build a Better Email Footer for a Lasting Impression
So you’ve made a great first impression with a perfectly primed subject line, email header, and email body. You’ve boosted your open rate and click-through rate. What’s left? Now that you’ve opened the door for your customer, don’t forget to make a lasting impression. Even though the footer sits discreetly at the bottom of your … Continue reading “How to Build a Better Email Footer for a Lasting Impression”
The Guide to Effective Email Header Design
Email design lives or dies by the details. One obvious detail is the subject line. Another is the email header. Both of these elements provide important first impressions. One comes before an email is opened and the other immediately after. Once your subject line entices your subscribers to open your email, your email’s header is … Continue reading “The Guide to Effective Email Header Design”
Email Marketing Psychology: 7 Ways to Get the Best Results
Psychologists don’t have to be marketers. But marketers definitely need to know a thing or two about psychology, including for email campaigns. We’re not saying your subscribers should lie down on a couch and tell you all about their fear of spam. However, any marketing effort you pursue will be much more effective if you’re … Continue reading “Email Marketing Psychology: 7 Ways to Get the Best Results”
How to Get the Most from an Email Marketing Budget
You’ve got big ideas for where you could take your email marketing program, and you’ve got plans for how it could positively impact your company. Anything that’s worth doing takes two things: time and money. And as the saying goes – time is money. In this article, we discuss how to get the most out … Continue reading “How to Get the Most from an Email Marketing Budget”
Email Marketing Terms: 150+ Definitions You Need to Know
If you’re new to email marketing, it might seem like this practice has its own language. If you find yourself saying “That’s Greek to me!” we’ve got a comprehensive list of email marketing terms you need to know. Even if you’re not a newbie, some of these email marketing terms may have flown under your … Continue reading “Email Marketing Terms: 150+ Definitions You Need to Know”
7 Rules to Follow for Email A/B Testing Done Right
Every audience is different, period.
One incentive to your audience could fall flat, while another soars. That is why it’s critical to test, test and test some more.
Email and B2C Content Marketing: How to Maximize Your Strategy
Email and B2C content marketing go together like peanut butter and jelly. They’re better together. Unfortunately, the two teams that are creating content and sending emails don’t always take the time to collaborate and communicate. That could mean missed opportunities for both email marketers and content marketers. Worse yet, it could mean the two teams … Continue reading “Email and B2C Content Marketing: How to Maximize Your Strategy”
How to Write an Effective Email Marketing Brief [Free Template]
The answer to the question “boxers or briefs?” might tell you something about a person’s choice in undies or perhaps their personality. But what if you asked marketing teams if they use an email marketing brief or not? While that has nothing to do with undergarments, drawers, bloomers, or skivvies – teams that write up … Continue reading “How to Write an Effective Email Marketing Brief [Free Template]”
The Best Customer Journey Mapping Tools for 2022
So you’re ready to start working out your email marketing strategy to guide prospective clients down a path to purchasing. But first, you need to know where your clients come from and where they want to go. That’s where customer journey mapping comes in. In this article, we’ll review the customer journey mapping process and … Continue reading “The Best Customer Journey Mapping Tools for 2022”
Sustainable Email Marketing: Is There Such a Thing?
Earth Day should get us all thinking about how our personal lives impact the planet. But what about your work life? Ever wonder what happens when you hit send on a new email campaign? Do those emails leave a carbon footprint? There was a time when everyone thought email was environmentally friendly because it replaced … Continue reading “Sustainable Email Marketing: Is There Such a Thing?”
10 Reasons to Fall in Love with Email Marketing Again
Have you lost that loving feeling for the work you do in email? Sometimes all the challenges we face during the daily grind of writing, designing, developing, and strategizing cause us to forget about the benefits of email marketing. At Email on Acid, we’re just as guilty as everyone else. A lot of the articles … Continue reading “10 Reasons to Fall in Love with Email Marketing Again”
How to Improve Transactional Email Design
Transactional email design could be the difference between a subscriber who sings your praises and one who completely forgets about their interaction with your brand, never to return. Transactional email communication is an extremely important part of the customer experience. These days, even when you make purchases at a physical store, you often have the … Continue reading “How to Improve Transactional Email Design”
Email and B2B Content Marketing in 2022
If I was prone to using clichés in my blog posts, I might be tempted to suggest that email and content marketing go together like peanut butter and jelly. But in the more grown-up world of B2B marketing, I prefer to think of these complementary marketing channels as rum and coke (insert your beverage of … Continue reading “Email and B2B Content Marketing in 2022”
Healthcare Email Marketing: Tips on Strategy and HIPAA Compliance
Healthcare is an $11.9 trillion business with a unique proposition. Whether we like it or not, we are all customers with a lifelong subscription. However, this doesn’t mean we don’t choose how, where, and when we engage with the industry, so healthcare companies must market their services just like any other business. When it comes … Continue reading “Healthcare Email Marketing: Tips on Strategy and HIPAA Compliance”
Crisis Management: In Case of Emergency, Send Email
In business, a crisis can come in many different shapes and sizes. From the everyday bumps in the road to the more catastrophic conditions that many organizations are currently experiencing in the ongoing pandemic. How we manage crises often determines the long-term success of our organizations. While every situation is different, there is one solution … Continue reading “Crisis Management: In Case of Emergency, Send Email”
Paid Newsletters: Should You Monetize Your Emails?
Email marketing helps generate revenue. No doubt about it. But what if email could be a revenue stream and not just a sales and marketing channel? Paid newsletters have been a growing trend in the past few years. For the most part, however, it’s a strategy that journalists, influential bloggers, and other content creators use … Continue reading “Paid Newsletters: Should You Monetize Your Emails?”
Splat Chat Episode 03: Boosting Email Engagement as a Modern Marketer
Here’s yet another challenge for the modern email marketer. We’re tasked with boosting email engagement, and the best way to do that is by providing more personalized email experiences. But can email personalization go to far? Personalization works. According to eConsultancy, 74% of marketers say it improves engagement rates. Subscribers want a personalized experience. SmaterHQ … Continue reading “Splat Chat Episode 03: Boosting Email Engagement as a Modern Marketer”
