Splat Chat

Splat Chat Episode 03: Boosting Email Engagement as a Modern Marketer

Here’s yet another challenge for the modern email marketer. We’re tasked with boosting email engagement, and the best way to do that is by providing more personalized email experiences. But can email personalization go to far? Personalization works. According to eConsultancy, 74% of marketers say it improves engagement rates. Subscribers want a personalized experience. SmaterHQ … Continue reading “Splat Chat Episode 03: Boosting Email Engagement as a Modern Marketer”

Splat Chat Episode 02: Set Yourself Up for Marketing Automation Success

What does marketing automation success look like? To find out, we spoke with two women who have plenty of experience developing automated email campaigns. In Episode 02 of Splat Chat, I interviewed Brooke Bartos who is the Senior Marketing Operations Manager at the B2B agency, Walker Sands, and Intuit‘s Marketing Automation Manager, Jessica Schlacter. Among … Continue reading “Splat Chat Episode 02: Set Yourself Up for Marketing Automation Success”

Splat Chat Episode 01: The Story Behind the First Report Spam Feature

Welcome to Email on Acid’s very first episode of our video interview series, Splat Chat! We’re talking all things email with some of the biggest “email geeks” in the world. For our first interview, I spoke with Kate Nowrouzi. She is currently the VP of Deliverability and Product Strategy for Mailgun. But back in the … Continue reading “Splat Chat Episode 01: The Story Behind the First Report Spam Feature”