Strategy
Retail Email Marketing Strategy: Keys to Success in 2024
The email inbox is one of the best places for retailers to connect with customers. But, because it’s so effective, retail email marketing is also challenging and competitive. Deals! Coupons! Discounts! Codes! That may be what shoppers want. The only problem is, practically every retailer is sending them the same thing. You would never shout … Continue reading “Retail Email Marketing Strategy: Keys to Success in 2024”
5 Tips for Mother’s Day Email Marketing Campaigns in 2024
Nobody wants to forget about mom this May. Mother’s Day email marketing is an opportunity to engage with consumers on an emotional level while helping them find the perfect way to say “Thanks,” “I love you,” or “Sorry I was such a pain in the butt all those years.” Your brand can use email campaigns … Continue reading “5 Tips for Mother’s Day Email Marketing Campaigns in 2024”
How to Lose a Subscriber in 10 Days
True or false? All is fair in love and email. Well, I’m not sure about love, but playing fair as an email marketer is probably your best move. The truth is, there are strong similarities between a dating relationship and the connections you create with customers through the inbox. The one-and-only Seth Godin noted this … Continue reading “How to Lose a Subscriber in 10 Days”
What’s the Role of Email in the Customer Experience?
What kind of experience are you delivering to your customers’ inboxes? Is it engaging, informative, and valuable? Or is it annoying, irrelevant, and easy to ignore? We’d all like to believe that subscribers are eagerly anticipating our brand’s next newsletter or promotional campaign. Those email performance metrics, however, might be telling you a different story. … Continue reading “What’s the Role of Email in the Customer Experience?”
Beat the Average Email Open Rate with These Strategic Tips
Email marketers obsess over increasing their open rates, and for good reason. If a tree falls in a forest and no one hears it… The same is true for your email campaigns. Your open rate is the leading indicator of overall email engagement. Without an open, you can’t get a click, or page views, or … Continue reading “Beat the Average Email Open Rate with These Strategic Tips”
The Email Customer Journey: A Complete Guide for Marketing Strategy
They say a thousand mile journey begins with a single step. The customer journey often begins with a single email. Every interaction you have with someone is a chance to build a relationship. Some people will follow you on social media. Some might grab a business card at an in-person event or attend a webinar. … Continue reading “The Email Customer Journey: A Complete Guide for Marketing Strategy”
The Strategy for an Effective Email Nurture Campaign
Capture leads, persuade them to purchase, and convert them into customers. That’s your job as a marketer. So, the idea of “nurturing” your new leads may sound like the wrong choice of words. After all, to nurture means to care, encourage, and protect. It’s about helping someone or something grow and thrive. Nurturing is what … Continue reading “The Strategy for an Effective Email Nurture Campaign “
Black Friday Email Disasters and How to Avoid Them
By now, if your Black Friday email marketing strategy isn’t already locked in, it should be taking shape. You know the plan for promotions like the back of your hand. Email copy is being written, designs are being created, and the countdown to the biggest shopping weekend of the year is ticking away quickly. Email … Continue reading “Black Friday Email Disasters and How to Avoid Them “
How an Email Preference Center Increases Engagement and Reduces Churn
Newsflash: Unsubscribes happen. It hurts, but this natural list cleaning keeps our email eco-system in balance. And while you can’t avoid the pain altogether, you can dull it greatly by integrating an email preference center into your unsubscribe process.
B2B Email Marketing Best Practices and the Biggest Myths
To paraphrase the ‘70s classic rock song, email marketers are “taking care of business every day in each and every way.” However, a business-to-business (B2B) email marketing strategy often requires a unique approach. If you’ve been strictly sending emails to consumers up until now, there are some B2B email marketing best practices you should know … Continue reading “B2B Email Marketing Best Practices and the Biggest Myths “
Back-to-School Email Marketing Strategy That Gets an A+
Whether you’re marketing to parents, students, or teachers, the back-to-school season is a rite of passage every August. There are brand new pencils to sharpen and fresh notebooks to fill. “Lucky” sports gear for tryouts to clinch your spot. And of course, fresh ‘fits that impress during homeroom. Now is when buyers aren’t just shopping, … Continue reading “Back-to-School Email Marketing Strategy That Gets an A+”
How to Increase Your Click Rate in Email Marketing
When you plan out your latest email marketing campaign, you likely have a goal in mind. You may want to drive traffic to your latest blog post, see more registrations for an upcoming event, or simply push for a purchase. No matter what your overarching goal is, your click rate in email marketing gets you … Continue reading “How to Increase Your Click Rate in Email Marketing”
Onboarding Email Examples for More Successful and Sticky Customers
Put yourself in the shoes of one of your new customers. You’ve finally whipped out your credit card, punched in all the numbers, and hit purchase. Phew. You can’t wait to get started. You’ve heard so much about this thing from about a hundred different emails, right? But after you pay… Crickets. We’re willing to … Continue reading “Onboarding Email Examples for More Successful and Sticky Customers “
A Complete Guide to Building Effective Emails and Landing Pages
On the winding road that is the customer journey, emails and landing pages are two crucial connections along the path to purchase. One leads to the other. A landing page that’s designed to collect new contacts helps you build your email list. Just as importantly, email marketing sends subscribers to pages on your website where … Continue reading “A Complete Guide to Building Effective Emails and Landing Pages”
Email Marketing Books: 15 Reads to Improve Your Strategy
Whether you’re just ramping up your email marketing career or are a seasoned veteran who needs a fresh spark of inspiration, sometimes the simple act of reading a few books can infuse you with new energy and strategies. Here’s a list of 15 of the best email marketing books from the past couple decades. Peruse … Continue reading “Email Marketing Books: 15 Reads to Improve Your Strategy”
The State of Email Marketing Teams in 2023 | Inbox Insights Results
How many email marketers does it take to change a lightbulb? That is not a question we asked senders in the Inbox Insights 2023 survey. So, you’re going to have to come up with your own punchline. We did, however, ask a bunch of relevant questions and got some interesting results. (No joke.) You can … Continue reading “The State of Email Marketing Teams in 2023 | Inbox Insights Results”
Two Types of Email Optimization Testing that Improve Performance
Digital marketers do plenty of optimization on a daily basis. You can optimize for search visibility, optimize for conversion rates, optimize paid ad performance, and more. There’s such a thing as email optimization as well, and it involves two very distinct types of email testing. A/B testing and email quality assurance (or pre-send testing) have … Continue reading “Two Types of Email Optimization Testing that Improve Performance”
Email Marketing and SEO Strategies: What are the Connections?
The email inbox and the search engine – they’re two of the most important places for brands and digital marketers to make connections with customers and prospects. But are there any connections between email marketing and SEO (search engine optimization)? SEO and email marketing are two distinct practices, and they often come into play at … Continue reading “Email Marketing and SEO Strategies: What are the Connections?”
10 Ways to Make an Email Referral Campaign that Converts
Achieving marketing goals and growth month over month, year over year can be challenging. However, marketers often overlook one of the most effective forms of acquiring new customers: referral marketing.
Read on for the characteristics of a killer referral campaign that will convert.
Valentine’s Day Email Subject Lines: Ideas Your Subscribers Will Love
Love is in the air this Valentine’s Day, and you can help improve brand love – and conversions and sales – by increasing your email open rates. Learn how to take advantage of open hearts this Love Day and increase your open rates. “Love is in the air.” A bit cheesy? Maybe. But people really … Continue reading “Valentine’s Day Email Subject Lines: Ideas Your Subscribers Will Love”
