Email Accessibility Standards

Accessibility Standards in Email Marketing for 2019-2020

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There’s never been a more exciting time to be part of the email world. We’re bombarded from all sides with new tech and interactive ways to engage subscribers. One topic we’re especially excited about is accessibility standards in email.

With over a billion visually-impaired people worldwide, it is more important than ever to create messages that every subscriber can read and understand, regardless of visual impairment or disability. It’s a practice that benefits everyone, subscribers and brands alike. Making emails accessible is quite simple when you have the right tools.

We recently compiled a complete guide on accessibility standards in email marketing. You’ll learn global stats and figures and best practices with code and design. Plus, don’t miss the part about the ROI of accessible emails.

Here’s a little sneak peak. Check it out and bookmark it to have nearby for reference as you weave accessibility standards into your email strategy.

Preview of the Accessibility Standards guide

 

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Author: Melissa Berdine

Serendipity steered Melissa into email marketing in 2017, and she's been hooked ever since. Creating emails for luxury hotels, sustainable foods, Netflix series, CBD brands, and more, she can be found with no less than four beverages on her desk, and her dog snoozing beside her. In her free time, Melissa likes to re-watch '90s sitcoms.

Author: Melissa Berdine

Serendipity steered Melissa into email marketing in 2017, and she's been hooked ever since. Creating emails for luxury hotels, sustainable foods, Netflix series, CBD brands, and more, she can be found with no less than four beverages on her desk, and her dog snoozing beside her. In her free time, Melissa likes to re-watch '90s sitcoms.

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