Maximize Your Memorial Day Email Marketing ROI with These Features
As marketers, there are specific times of year when we are conditioned to pull out all the stops for the sake of our brands. Normal people call these holidays. Marketers think of them as opportunities.
As Memorial Day quickly approaches and email marketers everywhere prepare their messaging, now is the perfect time to make good on your promise to yourself and sign up for a free trial of Email on Acid.
With a free trial comes access to our brand new Campaign Precheck tool, the steps of which lead to increased revenue potential and a higher email marketing ROI, as well as unlimited email previews across 70+ clients and devices.
Needless to say, there is revenue to be had when it comes to holidays and your customers. Don’t miss out on potential income from your email marketing efforts because of inaccessible content, broken links or poor deliverability due to blacklisting.
Make it Accessible for Every Customer
For brands with a global audience, according to the World Health Organization (WHO), 1.3 billion people worldwide live with a visual impairment. In regards to domestic audiences, it was estimated by the U.S. Census Bureau in 2017 that 7.5 million Americans live with a visual impairment.
That doesn’t stop them from subscribing to email lists. On a global scale, about 15% of the 7.7 billion population are being ignored by email marketers. Imagine how much revenue has been lost by brands because accessibility wasn’t important enough to them.
Email on Acid’s Accessibility check comes within the Campaign Precheck workflow. It’s your safety net that optimizes code and confirms each image has alt text so that screen readers and other visual assistants can communicate your message to the user appropriately and effectively.
Essentially, this feature allows you to connect with even more subscribers thereby increasing revenue potential and earning a higher email marketing ROI.
Campaign Precheck, including the Accessibility step, comes with a seven-day free trial of Email on Acid.
Guide Users to the Point of Conversion
Also, within Campaign Precheck comes URL Validation. This feature double checks each link and redirect in your email so that no CTA is lost.
People know when they’re being marketed to in their inbox, and the fact that they’ve still decided to open your email is a sign that they’re engaged and intrigued in what you have to offer. Nothing kills that intrigue faster than clicking what should be a link or button and having it do nothing or take them to a 404 Not Found.
Unless your email is just that good to motivate users to find you online, you’ve officially lost the opportunity for revenue in that broken CTA link sitting in everyone’s inbox.
Spam-Proof Your Campaign with a Blacklist Scan
Here’s a fun fact to keep in your back pocket: nearly half of all emails sent worldwide end up in spam. Have you ever looked in your own spam folder and realized THAT’S where all those emails you were waiting for were going? Very few people check their spam folders, which is why Campaign Precheck includes a blacklist feature to ensure your email lands in the inbox.
This feature scans four major blacklist sites for your domain. If you’re not on any, you are good to go. If Campaign Precheck does locate your domain anywhere on a blacklist, the site usually guides you through the process of how to get your domain removed before you go to deploy your email.
Try it Yourself and Maximize Your Revenue
These are only a handful of the tools Campaign Precheck offers. They’re all available to you (among many others) with a free seven-day trial of Email on Acid.
What do you have to gain? An increase in revenue and email marketing ROI. What do you have to lose? The thirty seconds it takes to create a username and password.
We’re comfortable with that trade.
Author: Melissa Berdine
Venturing from her DC and NYC roots, Melissa made the trek to Denver. With just her dog and a background of copywriting and editing, she joined Email on Acid as content manager. Melissa is known to friends as an avid cook and music festival enthusiast.