funny emails

And Now, for Some Laughter: Our Favorite Funny Email Examples

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“Laughter is the best medicine.” No one knows who first said it in that form, but variations of the idea go back hundreds or thousands of years. And while a good laugh can’t cure serious illness, medical research does show it has some health benefits.

We can all use some stress relief right now, and with that in mind, we’re looking at some of our favorite uses of humor in email.

Phrasee’s Tongue-in-Cheek Welcome

We’ve featured this welcome email from Phrasee before, but we just couldn’t talk about funny emails without including it. From their subject line through their closing “shameless plug” to book a demo, Phrasee covers everything a good welcome should, but in a much more memorable way perfectly targeted to their core audience of marketers. Plus, you get a completely useless fact about Spam (the food, not the bad email)

SL: Here is a welcome email, because apparently 78% of people expect to get one!

Phrasee Welcome

 

Ulta Beauty’s Abandoned Cart Email Shows Good Taste

Abandoned cart emails are a great way to turn browsers into buyers, but sometimes they can be a little boring: “Are you still interested in product X?” Yawn. That’s why we like how Ulta Beauty grabs attention with a joking flattery/bragging subject line (including a great use of emoji) and the fun copy of “We noticed you noticing us” before getting into the products themselves.

SL: We have to admit…you’ve got really great taste 😏

Ulta Beauty Funny Email

 

How Native Made Social Proof into Entertainment

Using customer testimonials or reviews in marketing is a timeless strategy, and funny product reviews have been popular on the Internet for seemingly almost as long. Personal care product company Native found a great way to combine the two concepts with some wonderfully over-the-top reviews.

SL: “My Coworker Threatened to Call the Department of Sanitation. Not Anymore…” & Other Hilarious Reviews

Native Reviews Email

 

Really Good Emails Shows That Apology Emails Don’t Have to be Painful

This one requires a little setup. A while back our friends at Really Good Emails sent out an email that started like this:

SL: Work that template

Email from RGE

Good copy and a fun CTA. Unfortunately, that CTA had the wrong link. Once they realized that, RGE set out a follow up with an irresistible blend of humility and self-deprecatory humor.

SL: Oops! Speaking of Templates…

RGE Apology email

Notice how they worked in the topic of the original email and how they updated their standard tagline of “Design Better. Spam Never.”

Another Email by Phrasee? Yep.

Sure we’ve already featured Phrasee, but since they are pretty much the master of funny emails, we’ve got no problem giving them another shout-out. With a recent send, they managed the very tricky task of providing humor during tough times.

SL: How to look good on Zoom calls 💅

Phrasee Funny Email

 

Don’t Change the Subject

When we surveyed the vast email landscape, we realized that completely funny emails are a rare beast. But a lot of brands do use funny subject lines effectively to catch subscriber attention, even if the email inside is more straightforward. Here are a few of our favorites:

Redbox Subject Line

If you get Redbox emails, you expect a “new release” send every Tuesday. Props to Redbox for finding a way to make such a regular send stand out.

Whole Food Funny Subject Line

If you want to brag a bit, why not make subscribers laugh too? And bonus points for incorporating both subject line and preview text in the joke.

Starbucks Subject Line

What seems like a generic subject line becomes a delightfully groan-worthy pun when you read the preview text (or open the email) and realize they’re talking about digital access to news publications.

Let’s Be Serious for a Moment

Of course, funny emails aren’t for everyone—you have to think about your brand voice and your audience. And especially if you’re in a sensitive industry, now might not be the time to introduce humor. But hopefully, we’ve provided you with a few chuckles and some ideas for how you could brighten up even ordinary emails with a joke or two.

Show Us Your Favorites

Do you have a favorite funny email? Add it in the comments. You can even include your own emails—we won’t shame you for bragging. 😉

 

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Author: Paul Kirby

After stumbling almost by accident into the world of email marketing years ago, Paul fell in love with the combination of creativity and analysis it requires. He now serves as Email on Acid’s email marketing manager, where he enjoys the chance to spread his obsession with subscriber-focused content and continual improvement (along with a bit of sarcastic humor).

Author: Paul Kirby

After stumbling almost by accident into the world of email marketing years ago, Paul fell in love with the combination of creativity and analysis it requires. He now serves as Email on Acid’s email marketing manager, where he enjoys the chance to spread his obsession with subscriber-focused content and continual improvement (along with a bit of sarcastic humor).

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