The Ultimate Pre-Deployment Email Checklist
We’ve all been there. You’ve worked for days or even weeks
to finalize your email campaign. You set the campaign to send and minutes
(let’s be honest, seconds) after it launches, your inbox begins to flood and
Twitter lights up with questions because something went wrong. “Test” in your
subject line. Broken links. Confusing calls to action. Any way you slice it,
mistakes were made.
We understand that we are human and sometimes even the best
of us make mistakes. But, our ultimate pre-deployment email checklist was
designed to help you eliminate the mistakes in your email production process to
ensure a flawless campaign every time you set a send. Subject lines, spelling
checks, link validation, list selection and more, it’s all in the checklist.
And the download file includes both a pretty .pdf version and a functional
Excel workbook file.
Here’s a sneak peek:
Share your process
What do you do to make sure you achieve impeccability in the inbox? Share your tips with us below.
Author: Alex Ilhan
Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism. Follow him on Twitter: @omgitsonlyalex.