Email Checklist White Paper

The Ultimate Pre-Deployment Email Checklist

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This post was updated on July 31, 2019. It was originally published in November, 2015.

Brands rely on email to constantly achieve increases in brand affinity, subscriber engagement and especially conversion. It’s only fitting that an audience-facing piece of communication be thoroughly reviewed prior to sending. That’s where our Ultimate Pre-Deployment Email Checklist comes in.

Here’s a scenario that might sound familiar to email marketers everywhere.

Picture This…

You’ve worked for days (perhaps even weeks) to create and finalize what you believe to be the perfect email. It’s in the queue for deployment and should be going out shortly. Within minutes (let’s be honest, seconds) after launching, you notice the mistake that slipped through the cracks.

Maybe you forgot to optimize for mobile. Maybe it doesn’t render on all email clients and devices. Calls-to-action (CTAs) are inaccessible, or you forgot to include alt text on one or more images. Any way you slice it, your subscribers are now having an odd, possibly unpleasant, experience with your brand’s email.

The sinking feeling sets in that whatever the mistake was could very well impact your brand’s reputation, ROI, or even your future deliverability rate. Ouch.

Alleviate Post-Send Panic

There is so much uncertainty and anxiety when it comes to sending an email. While Email on Acid’s tools mitigate the stress that comes with email content checking, there are additional steps you can take before pressing “send” to ensure you’re not forgetting anything in your QA process.

May we introduce, the Ultimate Pre-Deployment Email Checklist with Email on Acid’s stamp-of-approval. You can download, print or simply reference this checklist before every email you send as an extra safety net for your email marketing. Even our very own team uses this, because we’re human and not immune to mistakes either.

Send with Confidence

Just to give you a little preview (because we love previews), here’s what you’ll be checking for before you deploy:

Fact: 47% of people open emails based on the subject line alone

Fact: You only have 3 seconds to grab a user's attention

Fact: 49% of emails are opened and read on mobile devices

Fact: Average email marketing ROI is $38 for every $1 spent

Fact: 59% of people say marketing emails influence their purchase decisions

We’re all human and even the best of us make mistakes. That’s why we made this Ultimate Pre-Deployment Email Checklist. Use it to eliminate any mistakes during your email content checks to ensure a flawless message with every send. Subject lines, spell checks, link validation, list selection and more, it’s all there.

The download file includes both a pretty .pdf version and a functional Excel workbook file. We hope this is as valuable to you as it is to our own email marketing team.

Get the Pre-Deployment Checklist

 

What’s Your Process?

What do you do to make sure you achieve impeccability in the inbox? Share your tips with us in the comments below!

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Author: Melissa Berdine

Venturing from her DC and NYC roots, Melissa made the trek to Denver. With just her dog and a background of copywriting and editing, she joined Email on Acid as content manager. Melissa is known to friends as an avid cook and music festival enthusiast.

Author: Melissa Berdine

Venturing from her DC and NYC roots, Melissa made the trek to Denver. With just her dog and a background of copywriting and editing, she joined Email on Acid as content manager. Melissa is known to friends as an avid cook and music festival enthusiast.

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