Reality Checks in Email

5 Reality Checks for Every Email Marketer


You spend hours (more likely days or weeks) creating every
single email campaign you send. The journey is filled with any number of twists
and turns and waiting, lots of waiting. Then, once you finally reach the point
of deployment, the campaign’s results are often confusing and convoluted,
despite your best intentions.

It doesn’t have to be this way. In fact, we believe this so
strongly that we’ve teamed up with stensul
to bring you 5 Reality Checks for Every Email Marketer. It’s a quick read-and
fun, if we do say so ourselves-that will open your eyes to the many ways email
marketing (the process and your
results) can be better.

In it, we’ll cover:

  1. Opening does not equal seeing your email.
  2. Don’t let a bad subscriber experience hurt good
  3. Your email creation workflow is broken.
  4. Stop slamming the brakes on engagement right at
    the finish line.
  5. Vanity stats are getting in the way of the real

Don’t delay! Grab your guide and start improving your email
marketing efforts today.

Author: Alex Ilhan

Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism. Follow him on Twitter: @omgitsonlyalex.

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