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Monday - March 16, 2015
by Mallory Mongeon

Newsflash: Unsubscribes happen. It hurts, but this natural list cleaning keeps our email eco-system in balance. And while you can’t avoid the pain altogether, you can dull it greatly by integrating an email preference center into your unsubscribe process.

Tuesday - March 10, 2015
by Geoff Phillips

Kudos to Justin Khoo at FreshInbox for starting the petition for Yahoo! to change their parser to support media queries.

Though Yahoo! has remedied the media queries issue, it looks like attribute selectors are still not supported. Is another petition in the works? Maybe. But for now, we’ll break down the changes and what they mean for you.

Monday - March 2, 2015
by Geoff Phillips

When testing emails, forwarding can be the bane of a designer’s existence.

Perhaps the email you so carefully coded is being forwarded around the office for “quality assurance.” Now you’re hearing about all of the broken buttons and unstyled links.

Tuesday - February 10, 2015
by Mallory Mongeon

We’ve done it! After 6 months of refining our product with a fine-tooth comb we’re unleashing our new (and vastly improved) UI, plus 2 innovative tools you can’t find anywhere else.

Tuesday - February 3, 2015
by Mallory Mongeon

We are excited to announce that we now support embedded images in our email testing suite! Preview how your image-blocking workaround is displaying in every email client and device before you send.

Wednesday - January 28, 2015
by Daniel Puckett

Did you know that people are willing to spend on average $130.97 on Valentine’s Day for their significant other? Heck, 3% of pet owners will even give Valentine’s Day gifts to their pets! That’s why you're missing out on some big bucks if you aren’t crafting killer V-Day email campaigns, even if you aren’t a jewelry store or chocolate shop.

Here are 7 tips on creating an incredible Valentine’s Day email, for ANY company or product.

Monday - January 26, 2015
by Geoff Phillips

"Are you kidding me? Android must support responsive design. Right? Right??"

It turns out that the answer to this question is actually pretty complicated. Read on to find the answer.

Monday - January 19, 2015
by Mallory Mongeon

You got someone to opt-in to your list, hooray! But wait… don’t celebrate just yet. If you are going to successfully convert this new subscriber from your emails, you can’t just blast ‘em with general, impersonalized content. So how can you send out emails that speak to an individual and not a crowd? It’s all about list segmentation, people!

Read on for 8 list segmentation tips to boost your bottom line AND check out our infographic on this topic here!

 

Monday - January 12, 2015
by Geoff Phillips

A number of bulletproof button designs have been in use for quite a while now. However, these "bulletproof" buttons actually have a few chinks in their armor: mostly Office 365 and Lotus Notes.

It's 2015, and it's time for a new bulletproof button!

Tuesday - December 30, 2014
by Mallory Mongeon

2014 went off without a hitch and we’re making sure 2015 is just as great by introducing the iPhone 6 (iOS8), iPhone6+ (iOS8) and the Android Gmail App to our testing suite! Plus we've made killer updates to Beta, so be sure and get a feel of the new UI and features before it goes live in 2015.

Monday - December 22, 2014
by Geoff Phillips

When it comes to email campaigns, we hate surprises.

That's why we were worried when we got a tweet with a messed up version of our holiday newsletter and the hashtag #EPICFAIL. Oh no!

Thursday - December 18, 2014
by Mallory Mongeon

Creating an astonishing email campaign is only half of the equation when mastering the email conversion process. The other critical piece of the pie that deserves just as much time and attention is crafting a dedicated landing page.

Check out these 7 key characteristics that will make your landing page a conversion-driving machine!

Wednesday - December 3, 2014
by Geoff Phillips

Does Outlook sometimes make your email look like it was put through a garbage compacter and then fed through a taffy machine? Fonts are huge, tables look tiny and images are all out of whack?

The culprit here is DPI scaling. Read on to find out how DPI scaling causes these problems, and how to fix them.

Monday - November 24, 2014
by Mallory Mongeon

All the new changes Google has made in the last year has left email marketers, designers and developers on a roller coaster of emotions, bracing themselves for Google's next update.

Well folks, it’s here, and its name is Inbox.

Tuesday - November 11, 2014
by Mallory Mongeon

Many marketers do ad-hoc email testing on just a couple clients or devices. Maybe they pop off a quick test to their Outlook.com account and their iPhone, and call it good. They blithely hit send, oblivious to the fact that their email had Unwanted Gaps in Outlook or that Gmail is clipping their email.

That’s why testing email campaigns in a variety of clients and devices before sending is crucial to the success of the email campaigns. Read on to find out how you can test exhaustively, in 5 minutes or less!

Tuesday - November 4, 2014
by Geoff Phillips

Standing out from the crowd is a constant challenge in email marketing. Templates all begin to look the same, and your subscribers have seen a thousand CTAs by now.

Today we have a new technique that could really "shake up" your email strategy!

Wednesday - October 29, 2014
by Mallory Mongeon

We saved the best for last, people! We have been giving you sneak peeks of what’s to come when we roll out v5.0, and we’re ready to show you the ace up our sleeve called the Mark-up tool.

With our new Markup tool you take team collaboration to the next level by being able to draw, circle, comment, reply, and share issues you are seeing within the actual previews!

Monday - October 27, 2014
by Mallory Mongeon

The unveiling of Email on Acid 5.0 is nigh! We’ve already given you a sneak peek into our new UI/UX, but that’s only the tip of the iceberg when it comes to the cutting-edge features we’re rolling out.

Check out our Email Inspiration tool that will keep you a step ahead of your competition and give you endless ideas for your emails.

Wednesday - October 22, 2014
by Geoff Phillips

We've been hard at work for months now improving our user interface, and today we're as giddy as a schoolboy to share a sneak peek at what we're brewing!

Our main goal was to make finding and viewing tests as easy and fast as possible. To this end, we have created abrand new way to view your email tests.

Thursday - October 16, 2014
by Mallory Mongeon

What does “knowing your audience” actually mean? As a marketer it boils down to leveraging advanced email analytics and reporting tools to uncover prospects' interests, pain points and motivators in order to create killer messaging.

charity: water did a fantastic job of finding out what incentivizes their audience through in-depth analytics and then used these insights to craft the most compelling CTA! Read on for the findings...

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