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Friday - September 12, 2014
by Mallory Mongeon

Are you new to Email on Acid? Get the lowdown on how to access, analyze and troubleshoot issues in your email test results so you always get the most bang for your buck.

Wednesday - September 3, 2014
by Mallory Mongeon

Even though the number of active users on social media is constantly on the rise, 77% of consumers still prefer to receive permission-based marketing through email! All too often, though, social media newbies make the marketing faux pas of failing to capture the email addresses of their fans, followers and potential prospects.

Avoid this marketing hiccup by grabbing our 7 remarkable techniques to grow your email list through social media. Enjoy!

Monday - August 25, 2014
by Mallory Mongeon

One critical aspect that is often overlooked when it comes to email deliverability is the size of your email itself.

We found a lot of different numbers being advised for the max email file size before it negatively affects your inbox placement. We did some testing of our own to find the “perfect” weight for your email. Read on to explore our findings.

Monday - August 18, 2014
by Mallory Mongeon

Things got downright chilly at the EOA offices today when our CEO John Thies accepted the ALS Ice Bucket Challenge.

As enjoyable as it was to watch the boss man get doused with some freezing cold water, it was actually for a good cause. Check out the video here!

Monday - August 4, 2014
by Mallory Mongeon

What would be your very best piece of advice to share about email marketing?

With so many different layers encompassing this complex strategy it's hard to think of just ONE lesson. From the fundamentals of list building to tips on avoiding SPAM traps, which lesson would you choose?

We rounded up the 17 BEST email marketing tips we found on the web and urge you to share your own as well. Check it out here!

Friday - August 1, 2014
by Mallory Mongeon

Apple’s iPads have snatched up a good portion of the email client market share when it comes to mobile readership.

To ensure your email swagger is in full force, we have added the iPad Mini to our testing suite.

Thursday - July 31, 2014
by Geoff Phillips

Email analytics can be an incredibly powerful tool. The most obvious use for analytics is to gauge the success of an email campaign, but it can also be used to gather a lot of information about your readership. As part of our Advanced Analytics tools, we offer a downloadable report called the "Subscriber-level Campaign Report."

Join us as we delve into exactly what this report contains and how you can use it to improve your email marketing efforts.

Monday - July 28, 2014
by Mallory Mongeon

When you enter into the world of copywriting, there’s no perfect system for fashioning killer copy. Hours can be lost staring at a blank page hoping inspiration will hit you over the head.

Writing copy can seem like a daunting task, but you don't have to start from scratch! This writing formula has proved its value a thousand times over. Check it out here!

Wednesday - July 23, 2014
by Mallory Mongeon

If you have a globally diverse subscriber list, testing in country specific email clients is a must!

We've added 5 major email clients that cater to countries and subscribers far and wide. Check 'em out here.

Monday - July 21, 2014
by Geoff Phillips

Creating an email campaign from scratch can be like navigating a maze.

We're going to cover the basic steps of bringing an email campaign to fruition in this blog.

Thursday - July 17, 2014
by Mallory Mongeon

Our self-serve email testing platform lets you test your email in a jiffy, giving you an EXACT representation of your email by taking real screen captures.

If you are just getting started with email testing, find out how the auto process method can get you the most ACCURATE testing results!

Wednesday - July 16, 2014
by Mallory Mongeon

We are seeking a contractor/part time UI/UX Designer to contribute to our unique online customer experience.

Would you be a good fit?

Friday - July 11, 2014
by Mallory Mongeon

The Canadian Anti-Spam Legislation, which has also been dubbed the strictest SPAM law in existence, has finally gone into effect as of July 1st, 2014. This legislation has gotten a lot of marketers in a tizzy not only because of how strict it is, but also because you can rack up fines costing you MILLIONS of dollars if your emails don’t comply with CASL.

Find out what steps you need to make so you don’t screw the pooch when sending your emails.

Thursday - July 10, 2014
by Mallory Mongeon

We are filling 1 position on our support team to help keep applications running and manage Customer Support, as well as participate in our Social Media upkeep, Quality Assurance, and Development Testing functions.

Would you be a good fit?

Tuesday - July 8, 2014
by Mallory Mongeon

Email on Acid is currently hiring a PHP Developer in the DTC!

We are on the search for someone who will develop and code software to enhance existing functionality, expand and integrate new modules, execute customer API integration projects, and internal automation projects with your main focus on troubleshooting and “hot fixes”. If this sounds right up your alley, please get in touch with us immediately.

Thursday - July 3, 2014
by Mallory Mongeon

Welcome to the third and final installment of our series on Email Engagement Metrics. This time around, we are going to apply what we’ve learned from past marketing efforts and formulate new strategies and innovative campaign tactics to increase engagement in future marketing campaigns.

Wednesday - June 25, 2014
by Mallory Mongeon

With over 347 new blog posts created each minute, it’s hard to sift through every article to find out which posts are based on facts, and which are based on fiction. That’s why we decided to uncover 8 email marketing myths circulating around the web and prove why they’re totally unfounded.

Monday - June 23, 2014
by Mallory Mongeon

We’ve added another web client to our testing platform! Microsoft Office 365 has been on the rise lately and is in fierce competition with Google Apps. Now you can ensure pixel perfection in yet another email client.

Check here for a refresher on how to change your default client list, and get to testing!

Wednesday - June 18, 2014
by Mallory Mongeon

What an engaged reader really looks like

In the second installment of our series on Email Engagement Metrics, we are going to break apart 8 campaigns we deployed, piece by piece, to uncover what really engages our subscribers in our email campaigns. As we sift through our analytics and campaigns with a fine-tooth comb, we will focus engagement around what happens between and open and a click. To track this seemingly elusive metric, we are harnessing the read, skim and glance rates we’ve generated through our state-of-the-art analytics software.

Wednesday - June 11, 2014
by Geoff Phillips

The Gmail app for iOS has a nasty habit of "clipping" emails, or cutting their contents short, and adding a button that says "Download entire message." This could potentially hide an email's main content or call to action, but really any extra step a reader has to take is a huge stumbling block to the success of an email campaign. After clicking "Download entire message" the rest of the email appears within the viewing pane.

My testing did reveal a number of interesting things about Gmail clipping. I'll discuss them in this blog, but you can just skip down to the cheat-sheet if you want the down-low.

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