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Monday - November 24, 2014
by Mallory Mongeon

All the new changes Google has made in the last year has left email marketers, designers and developers on a roller coaster of emotions, bracing themselves for Google's next update.

Well folks, it’s here, and its name is Inbox.

Tuesday - November 11, 2014
by Mallory Mongeon

Many marketers do ad-hoc email testing on just a couple clients or devices. Maybe they pop off a quick test to their Outlook.com account and their iPhone, and call it good. They blithely hit send, oblivious to the fact that their email had Unwanted Gaps in Outlook or that Gmail is clipping their email.

That’s why testing email campaigns in a variety of clients and devices before sending is crucial to the success of the email campaigns. Read on to find out how you can test exhaustively, in 5 minutes or less!

Tuesday - November 4, 2014
by Geoff Phillips

Standing out from the crowd is a constant challenge in email marketing. Templates all begin to look the same, and your subscribers have seen a thousand CTAs by now.

Today we have a new technique that could really "shake up" your email strategy!

Wednesday - October 29, 2014
by Mallory Mongeon

We saved the best for last, people! We have been giving you sneak peeks of what’s to come when we roll out v5.0, and we’re ready to show you the ace up our sleeve called the Markup tool.

With our new Markup tool you take team collaboration to the next level by being able to draw, circle, comment, reply, and share issues you are seeing within the actual previews!

Monday - October 27, 2014
by Mallory Mongeon

The unveiling of Email on Acid 5.0 is nigh! We’ve already given you a sneak peek into our new UI/UX, but that’s only the tip of the iceberg when it comes to the cutting-edge features we’re rolling out.

Check out our Email Inspiration tool that will keep you a step ahead of your competition and give you endless ideas for your emails.

Wednesday - October 22, 2014
by Geoff Phillips

We've been hard at work for months now improving our user interface, and today we're as giddy as a schoolboy to share a sneak peek at what we're brewing!

Our main goal was to make finding and viewing tests as easy and fast as possible. To this end, we have created abrand new way to view your email tests.

Thursday - October 16, 2014
by Mallory Mongeon

What does “knowing your audience” actually mean? As a marketer it boils down to leveraging advanced email analytics and reporting tools to uncover prospects' interests, pain points and motivators in order to create killer messaging.

charity: water did a fantastic job of finding out what incentivizes their audience through in-depth analytics and then used these insights to craft the most compelling CTA! Read on for the findings...

Monday - October 6, 2014
by Mallory Mongeon

A best practice floating around the emailsphere is that marketers should have a 60/40 text to image ratio in their email file. So why should we email marketers and designers give a hoot about finding the perfect balance with our text and images? Because it’s all about the deliverability, baby!

Read on to see what we discovered!

Friday - October 3, 2014
by Geoff Phillips

We're finally getting back into the groove of things after having an epic time at Exact Target's Connections 2014 last week.

On top of hearing killer presentations from digital marketing industry giants like John Green, we got to meet a lot of happy customers at our booth and I even got to do some in-person email troubleshooting!

Check out some pictures from the conference and my takeaway in this blog.

Wednesday - September 17, 2014
by Geoff Phillips

On September 9th, Apple announced three new devices they're adding to the lineup: the iPhone 6, iPhone 6+ and Watch.

Join us for some speculation on how this might affect media queries and email marketing.

Friday - September 12, 2014
by Mallory Mongeon

Are you new to Email on Acid? Get the lowdown on how to access, analyze and troubleshoot issues in your email test results so you always get the most bang for your buck.

Wednesday - September 3, 2014
by Mallory Mongeon

Even though the number of active users on social media is constantly on the rise, 77% of consumers still prefer to receive permission-based marketing through email! All too often, though, social media newbies make the marketing faux pas of failing to capture the email addresses of their fans, followers and potential prospects.

Avoid this marketing hiccup by grabbing our 7 remarkable techniques to grow your email list through social media. Enjoy!

Monday - August 25, 2014
by Mallory Mongeon

One critical aspect that is often overlooked when it comes to email deliverability is the size of your email itself.

We found a lot of different numbers being advised for the max email file size before it negatively affects your inbox placement. We did some testing of our own to find the “perfect” weight for your email. Read on to explore our findings.

Monday - August 18, 2014
by Mallory Mongeon

Things got downright chilly at the EOA offices today when our CEO John Thies accepted the ALS Ice Bucket Challenge.

As enjoyable as it was to watch the boss man get doused with some freezing cold water, it was actually for a good cause. Check out the video here!

Monday - August 4, 2014
by Mallory Mongeon

What would be your very best piece of advice to share about email marketing?

With so many different layers encompassing this complex strategy it's hard to think of just ONE lesson. From the fundamentals of list building to tips on avoiding SPAM traps, which lesson would you choose?

We rounded up the 17 BEST email marketing tips we found on the web and urge you to share your own as well. Check it out here!

Friday - August 1, 2014
by Mallory Mongeon

Apple’s iPads have snatched up a good portion of the email client market share when it comes to mobile readership.

To ensure your email swagger is in full force, we have added the iPad Mini to our testing suite.

Thursday - July 31, 2014
by Geoff Phillips

Email analytics can be an incredibly powerful tool. The most obvious use for analytics is to gauge the success of an email campaign, but it can also be used to gather a lot of information about your readership. As part of our Advanced Analytics tools, we offer a downloadable report called the "Subscriber-level Campaign Report."

Join us as we delve into exactly what this report contains and how you can use it to improve your email marketing efforts.

Monday - July 28, 2014
by Mallory Mongeon

When you enter into the world of copywriting, there’s no perfect system for fashioning killer copy. Hours can be lost staring at a blank page hoping inspiration will hit you over the head.

Writing copy can seem like a daunting task, but you don't have to start from scratch! This writing formula has proved its value a thousand times over. Check it out here!

Wednesday - July 23, 2014
by Mallory Mongeon

If you have a globally diverse subscriber list, testing in country specific email clients is a must!

We've added 5 major email clients that cater to countries and subscribers far and wide. Check 'em out here.

Monday - July 21, 2014
by Geoff Phillips

Creating an email campaign from scratch can be like navigating a maze.

We're going to cover the basic steps of bringing an email campaign to fruition in this blog.

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