Email Development

Best Email Development Tricks and Hacks

Over the last year (or so), I’ve seen some pretty incredible tricks and hacks covered on blogs in the email development community.

Here are a few that I found particularly useful or groundbreaking, as well as a few from Email on Acid that I think you might find helpful.

Email Marketing

How to Lose an Email Subscriber in 10 Days

Getting a new lead is always exciting but all too often marketers can get a little overzealous and make some very basic email mistakes. New email leads require a nurturing process--a courtship if you will--to become purchasers and loyal brand advocates. So, with homage to one of our favorite rom-coms, here are mistakes email marketers make when wooing a new email subscriber.

Email Marketing

11 Best Email Marketing Automation Platforms

The proof is in the pudding for the effectiveness and power of marketing automation platforms, but there are still a lot of options to consider to find the best platform for your company.

So, we’ve scoured the web for customer reviews and feature information to give you a comprehensive view of the top platforms on the market to help optimize your email ROI.