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Wednesday - May 27, 2015
by Mallory Mongeon

How are you measuring the success of your emails?

With a sea of data at your fingertips, it can be difficult to focus on the email metrics that impact your bottom line. Discover the 4 email metrics you should zero in on to achieve success with every campaign.

Thursday - May 14, 2015
by Geoff Phillips

We just added a new feature to our testing suite. It’s not a new client, but rather a new take on an old client.

You can now test your email in Outlook 2013 at 125% DPI! DPI scaling is a way to make sure that things look good on a screen of any size.

Wednesday - April 29, 2015
by Mallory Mongeon

Once you have a solid email list of subscribers (developed through the techniques we describe in Spring Cleaning Part 1), it’s important to maintain it. According to Marketing Sherpa, a corporate email list has an average annual decay of 25%.

By saying goodbye to old addresses on your email list, you’ll improve your metrics and, in turn, your sender reputation and inbox placement. Read on to discover how to nurture your list for optimal deliverability and marketing success.

Thursday - April 23, 2015
by Mallory Mongeon

Spring has sprung. Though you may already be planning to sweep out your garage, now is a good time to give your email list a thorough cleaning, too. But first things first. Before we dig into the nitty-gritty details of cleaning and maintaining your email list, let’s talk about how to build a clean list from the start.

Thursday - April 9, 2015
by Geoff Phillips

You may have already seen the Microsoft announcement, but in case you haven't, we just wanted to let you know that Outlook 2016 has been announced.

The bad news? It's still using the Word rendering engine.

Tuesday - April 7, 2015
by Mallory Mongeon

With emotions playing such a large role in decision making, it would be foolish to ignore psychological factors that might influence opens, clicks and conversions. Understanding these five basic tactics arms you with the ability to create emails with a “wow factor” that gets results.

Read on to learn more about the 5 persuasive psychology tactics you should use in your next email campaign.

Monday - March 16, 2015
by Mallory Mongeon

Newsflash: Unsubscribes happen. It hurts, but this natural list cleaning keeps our email eco-system in balance. And while you can’t avoid the pain altogether, you can dull it greatly by integrating an email preference center into your unsubscribe process.

Tuesday - March 10, 2015
by Geoff Phillips

Kudos to Justin Khoo at FreshInbox for starting the petition for Yahoo! to change their parser to support media queries.

Though Yahoo! has remedied the media queries issue, it looks like attribute selectors are still not supported. Is another petition in the works? Maybe. But for now, we’ll break down the changes and what they mean for you.

Monday - March 2, 2015
by Geoff Phillips

When testing emails, forwarding can be the bane of a designer’s existence.

Perhaps the email you so carefully coded is being forwarded around the office for “quality assurance.” Now you’re hearing about all of the broken buttons and unstyled links.

Tuesday - February 10, 2015
by Mallory Mongeon

We’ve done it! After 6 months of refining our product with a fine-tooth comb we’re unleashing our new (and vastly improved) UI, plus 2 innovative tools you can’t find anywhere else.

Tuesday - February 3, 2015
by Mallory Mongeon

We are excited to announce that we now support embedded images in our email testing suite! Preview how your image-blocking workaround is displaying in every email client and device before you send.

Wednesday - January 28, 2015
by Daniel Puckett

Did you know that people are willing to spend on average $130.97 on Valentine’s Day for their significant other? Heck, 3% of pet owners will even give Valentine’s Day gifts to their pets! That’s why you're missing out on some big bucks if you aren’t crafting killer V-Day email campaigns, even if you aren’t a jewelry store or chocolate shop.

Here are 7 tips on creating an incredible Valentine’s Day email, for ANY company or product.

Monday - January 26, 2015
by Geoff Phillips

"Are you kidding me? Android must support responsive design. Right? Right??"

It turns out that the answer to this question is actually pretty complicated. Read on to find the answer.

Monday - January 19, 2015
by Mallory Mongeon

You got someone to opt-in to your list, hooray! But wait… don’t celebrate just yet. If you are going to successfully convert this new subscriber from your emails, you can’t just blast ‘em with general, impersonalized content. So how can you send out emails that speak to an individual and not a crowd? It’s all about list segmentation, people!

Read on for 8 list segmentation tips to boost your bottom line AND check out our infographic on this topic here!


Monday - January 12, 2015
by Geoff Phillips

A number of bulletproof button designs have been in use for quite a while now. However, these "bulletproof" buttons actually have a few chinks in their armor: mostly Office 365 and Lotus Notes.

It's 2015, and it's time for a new bulletproof button!

Tuesday - December 30, 2014
by Mallory Mongeon

2014 went off without a hitch and we’re making sure 2015 is just as great by introducing the iPhone 6 (iOS8), iPhone6+ (iOS8) and the Android Gmail App to our testing suite! Plus we've made killer updates to Beta, so be sure and get a feel of the new UI and features before it goes live in 2015.

Monday - December 22, 2014
by Geoff Phillips

When it comes to email campaigns, we hate surprises.

That's why we were worried when we got a tweet with a messed up version of our holiday newsletter and the hashtag #EPICFAIL. Oh no!

Thursday - December 18, 2014
by Mallory Mongeon

Creating an astonishing email campaign is only half of the equation when mastering the email conversion process. The other critical piece of the pie that deserves just as much time and attention is crafting a dedicated landing page.

Check out these 7 key characteristics that will make your landing page a conversion-driving machine!

Wednesday - December 3, 2014
by Geoff Phillips

Does Outlook sometimes make your email look like it was put through a garbage compacter and then fed through a taffy machine? Fonts are huge, tables look tiny and images are all out of whack?

The culprit here is DPI scaling. Read on to find out how DPI scaling causes these problems, and how to fix them.

Monday - November 24, 2014
by Mallory Mongeon

All the new changes Google has made in the last year has left email marketers, designers and developers on a roller coaster of emotions, bracing themselves for Google's next update.

Well folks, it’s here, and its name is Inbox.

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