Reducing Send Button Anxiety: Deliverability Tips from Email Copilot
Holiday emails are likely the
most important-and most anxiety producing-emails you’ll send all year. What can
you do to reduce that anxiety and know that your email is going to both look
good and make it to the inbox? Email on Acid and Email Copilot teamed up to
answer that question, and many more, in their October 8 webinar, “Decreasing
Send Button Anxiety.”
You are likely familiar with the
services Email on Acid provides that can remedy pre-send deliverability issues. The blog post below, from our partners at Email Copilot, describes steps to take to send a campaign that gets
to the inbox.
We’ve all been there before.
You build the perfect email campaign, check everything repeatedly with
coworkers and tools like Email on Acid. All looks great, so you hit the
You cross your fingers, and hope
that all is going well. But, you don’t really know for sure. You
have to wait until most of the day has gone by so that you can see if your open
and click rates are at least heading in the right direction.
But they’re not. A
coworker’s ended up in the spam folder or a customer you know well never got
theirs. You might see a higher than normal unsubscribe rate. You
might see spam reports. Or, just poor engagement.
So, now what? How do you
know what caused this, or where specifically it’s happening? How do you
know what to do to fix it?
For most marketers, these are
difficult and challenging questions to answer, but they don’t have to be. Learn how you can identify when you’ve got a problem, why you’ve got that
problem, and what to do to fix it. In real-time… and without lifting a
Challenge #1: Collecting
and Analyzing Data
You’re sending thousands,
millions, or even billions of emails each month. Your email program is
generating data for every single email that’s delivered, and in some cases each
email can spit off 5 to 10 (or more) different “events” (like
bounces, opens, or unsubscribes) that need to be tracked.
To do it yourself, you need to
build a system that can connect to your ESP and acquire this data. Once
you’ve done that, you’ll want to build an intelligent system to organize and
analyze it so you can do something useful with it.
The good news is that Email
Copilot has done the hard stuff for you, and it literally takes about 3 minutes
to connect. At that point, we’re gathering every bit of data your email
program is generating so we can make sense of it for you.
Challenge #2: Knowing WHEN
and WHY You Have a Problem
Alerting on issues is tricky.
Knowing you have an open rate problem before the day is over is complex.
Understanding which of the 100+ bounce types are important is
overwhelming, especially considering there are thousands of permutations (with
unique text-based language in each). The list of complexities goes on and
Over the years, Email Copilot has
categorized and organized just about every problem that can occur during email
delivery. Our algorithms are mature and can identify problems in
real-time, before any human would even notice an issue.
We alert you, in real-time, as
legitimate issues arise. We pinpoint exactly which ISP you’re having issues
with, and what they’re not happy about. We can dig into subject lines,
tags, or campaign information to further hone in on the specifics of why the
Challenge #3: Knowing What
to do to Fix the Problem
Getting your problems fixed quickly
means more emails to the inbox. That also means your revenue-generating
email program can return to its maximum potential quickly. Knowing when
and why you have a problem allows Email Copilot to help you fix that problem.
We’re on it 24×7, and are here for you so you can relax and focus on
building a great email program.
So, what are you waiting for?
Email Copilot is easy to use. Head on
over to their website to check out the suite of tools that aims to simplify and
de-stress your email sending process. And, while you are at it, download our
“Reducing Anxiety in the Email Process” checklist to help eliminate the stress
in your email marketing process.
About the author
Al Bsharah is CEO and co-founder of Email Copilot. Email Copilot provides real-time problem identification, root-cause analysis and quick solutions for any email delivery issues you might encounter.
Author: Alex Ilhan
Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism. Follow him on Twitter: @omgitsonlyalex.