Killer marketing infographics

Killer Digital Marketing Infographics for the Multi-Hat Marketer

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People are bombarded with information every waking minute of every day. Very few have enough time to read every blog, article or white paper that piques their interest. Infographics have become a go-to method of communication because they serve up information on a visually rich platter. Knowing that email marketers wear a variety of hats and likely manage other channels for their brands as well, we set out to find the very best marketing infographics to help in your efforts.

Here’s the thing: a good infographic is like a good Powerpoint. Not too text-heavy, but has plenty of helpful info you can reference in a glance.

Email marketing

SMS/text message marketing

Social media marketing

Content marketing

SEO and ads

Consumer privacy

Email Marketing Infographics

“Email is dead” say people who know nothing about email. Or marketing. As email marketers, we revel in the stat that email remains one of the highest ROI channels that boasts an average return of $40 on every $1 spent.

Email marketing is alive, well and thriving. Email design is continuously evolving and code developments get more and more advanced. It’s a reliable channel for any brand of any size to use, and when the right creative meets the right subscriber segment, it can also be quite lucrative.

How to design an email

Top email design trends: click the link below for an accessible version.Source: EmailMonks

Is email dead or alive?

The state of email marketing: 94% of people 12 and older say they use email, and 77% of consumers saying its their preferred method of communicationSource: Marketo

Email mantras

Email design and marketing mantras: click the link below for an accessible version.Source:EmailMonks

SMS/Text Message Marketing Infographics

According to G2, business-to-business (B2B) marketers increased short message service (SMS) messaging growth by 197% between 2015 and 2017. With the growing popularity of SMS marketing comes a rise in email marketers who are now tasked with cracking the text message nut.

The growth of SMS marketing

How business SMS is still growing: 239 million marketing texts sent in 2019
Source: Text Marketer

Best time to send marketing texts

When to send marketing texts: weekdays between 11 a.m. - 12 p.m. or between 5 and 7 p.m.
Source: Text Marketer

How to build a marketing text

The components of a marketing text: valuable offer; direct CTA; sense of urgency; exclusivity (VIP access); mention your brand name
Source: SlickText

Social Media Marketing Infographics

It’s not the farthest jump from email marketing to social media. Lots of email roles include creating content for social too. Plus, it’s a great channel for brands to attract new subscribers. People can visit your profile and maybe even decide they want to see you in their inbox.

The 5 Ps

The 5 p's of social media marketing: plan, produce, publish, promote, prove
Source: Branex

Planning social media events

A sample social media plan for events: create a timeline and an event page on FB; promote it early on social channels; post-event content posts and recaps to create sharable content
Source: Marketo

Content Marketing Infographics

Marketing channels are boundless, and that’s where content marketing comes in. Content marketing helps ensure you’re creating a wide variety of content across mediums and that it all works to support each other. Varying your channels helps you reach a wider audience so you can message consistently where people are listening.

S.O.C.M.

The state of content marketing: click the link below for an accessible version.
Source: Hubspot

Reorganize, rewrite, retire

The 3 r's of content marketing: reorganize, retire, rewrite
Source: Marketo

Media matrix

The content marketing media matrix for small businesses: click the link below for an accessible version.
Source: CopyBlogger

SEO Marketing Infographics

Even (read: especially) if you’re not an SEO expert, it’s helpful to know some ground rules on how to use keywords. You don’t have to have an intimate knowledge with Google Ads to follow a few best practices.

Basically, if you’re going through the trouble of SEO, be sure you’re publishing original, detailed, high quality content that you’d be proud to show your parents/friends/dog/whoever. Machines are learning and search engines can filter out great content from the not-so-great.

SEO no-nos

SEO mistakes to avoid: keyword stuffing; broken links; copying content; duplicate content; poor content quality; non-unique title tags; non-unique meta descriptions; non credible links; avoiding the use of analytics; optimising the wrong links
Source: Fertile Frog

Consumer Privacy Infographics

We’re all marketers here, so of course we can’t leave out consumer privacy protections. With the General Data Protection Regulations’s (GDPR) taking effect in May 2018, brands with customers or email subscribers in the EU should ensure they’re in compliance. That includes the UK, regardless of Brexit. The California Consumer Privacy Act (CCPA) applies to any business that fits their criteria and has subscribers/customers in the state of California. If your brand fits into either of those categories, these laws will be very important to have an understanding of and comply with.

CCPA will go into effect January 1, 2020.

GDPR has been in effect since May 25, 2018.

GDPR

The two tribes of GDPR compliance: take a marketing-first approach or legal-first approach. Data proves marketing-first approach (that focuses on the consumer) has much wider success.
Source: Marketo

Our best advice is to treat every subscriber as if they are a California resident starting now. That way, you can be sure you’re CCPA-compliant by the time the new year rolls around.

CCPA vs. GDPR

CCPA vs. GDPR comparison chart: click the link below for an accessible version.
Source: Termly.io

Have a Handy Infographic Not on the List?

Whether it’s your go-to graphic for guidance or one from your brand that you’re particularly proud of, we want to see them.

Because infographics help make the chaotic world of marketing a bit more navigable.

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Author: Melissa Berdine

Venturing from her DC and NYC roots, Melissa made the trek to Denver. With just her dog and a background of copywriting and editing, she joined Email on Acid as content manager. Melissa is known to friends as an avid cook and music festival enthusiast.

Author: Melissa Berdine

Venturing from her DC and NYC roots, Melissa made the trek to Denver. With just her dog and a background of copywriting and editing, she joined Email on Acid as content manager. Melissa is known to friends as an avid cook and music festival enthusiast.

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