Killer Digital Marketing Infographics for the Multi-Hat Marketer
People are bombarded with information every waking minute of every day. Very few have enough time to read every blog, article or white paper that piques their interest. Infographics have become a go-to method of communication because they serve up information on a visually rich platter. Knowing that email marketers wear a variety of hats and likely manage other channels for their brands as well, we set out to find the very best marketing infographics to help in your efforts.
Here’s the thing: a good infographic is like a good Powerpoint. Not too text-heavy, but has plenty of helpful info you can reference in a glance.
Email Marketing Infographics
“Email is dead” say people who know nothing about email. Or marketing. As email marketers, we revel in the stat that email remains one of the highest ROI channels that boasts an average return of $40 on every $1 spent.
Email marketing is alive, well and thriving. Email design is continuously evolving and code developments get more and more advanced. It’s a reliable channel for any brand of any size to use, and when the right creative meets the right subscriber segment, it can also be quite lucrative.
How to design an email
Is email dead or alive?
SMS/Text Message Marketing Infographics
According to G2, business-to-business (B2B) marketers increased short message service (SMS) messaging growth by 197% between 2015 and 2017. With the growing popularity of SMS marketing comes a rise in email marketers who are now tasked with cracking the text message nut.
The growth of SMS marketing
Source: Text Marketer
Best time to send marketing texts
Source: Text Marketer
How to build a marketing text
Social Media Marketing Infographics
It’s not the farthest jump from email marketing to social media. Lots of email roles include creating content for social too. Plus, it’s a great channel for brands to attract new subscribers. People can visit your profile and maybe even decide they want to see you in their inbox.
The 5 Ps
Planning social media events
Content Marketing Infographics
Marketing channels are boundless, and that’s where content marketing comes in. Content marketing helps ensure you’re creating a wide variety of content across mediums and that it all works to support each other. Varying your channels helps you reach a wider audience so you can message consistently where people are listening.
Reorganize, rewrite, retire
SEO Marketing Infographics
Even (read: especially) if you’re not an SEO expert, it’s helpful to know some ground rules on how to use keywords. You don’t have to have an intimate knowledge with Google Ads to follow a few best practices.
Basically, if you’re going through the trouble of SEO, be sure you’re publishing original, detailed, high quality content that you’d be proud to show your parents/friends/dog/whoever. Machines are learning and search engines can filter out great content from the not-so-great.
Source: Fertile Frog
Consumer Privacy Infographics
We’re all marketers here, so of course we can’t leave out consumer privacy protections. With the General Data Protection Regulations’s (GDPR) taking effect in May 2018, brands with customers or email subscribers in the EU should ensure they’re in compliance. That includes the UK, regardless of Brexit. The California Consumer Privacy Act (CCPA) applies to any business that fits their criteria and has subscribers/customers in the state of California. If your brand fits into either of those categories, these laws will be very important to have an understanding of and comply with.
Our best advice is to treat every subscriber as if they are a California resident starting now. That way, you can be sure you’re CCPA-compliant by the time the new year rolls around.
CCPA vs. GDPR
Have a Handy Infographic Not on the List?
Whether it’s your go-to graphic for guidance or one from your brand that you’re particularly proud of, we want to see them.
Because infographics help make the chaotic world of marketing a bit more navigable.