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22 Must-Read Blogs for Everything Email

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This post was updated on May 7, 2020. It was originally published in May, 2014.

As the social media coordinator here at Email on Acid, I’m constantly sifting through a sea of content to find the best insights and resources to help you send better email. It’s a tough job, but someone has to do it.

Uncle Ben says, "With great power comes great responsibility."

That means I read A LOT of blogs.

 I thought I would do you a solid and sift through the blogosphere to find the most informative, actionable and insightful posts out there on email. That’s right, a blog about blogs. It’s so meta! These are some of our favorites here at Email on Acid.

  • Email Marketing Strategies
  • Email Statistics, Analytics and Reports
  • Email Developer Tips and Tricks
  • Email Design
  • Email Deliverability

Sit back, get comfy and freshen up that cup of joe as you check out our list of 22 email blogs that are absolutely crushing it.


Email Marketing Strategies

Campaign Monitor

Want to build your list? Improve open rates? Increase conversion rates from email? Campaign Monitor’s blog is chock-full of strategy for improving your email marketing program. As a popular ESP, they’re experts in building and deploying emails and setting up automated campaigns. Plus, they have plenty of other useful resources, like email marketing benchmarks, to help you make data-informed decisions.

Our Favorites:


Trendline

Trendline, a full-service email marketing agency has a team dedicated to email marketing, including strategists, copywriters, deliverability specialists, and more. Just a few of the categories on their blog include Acquisition/Lead Generation, Email Production, and Reporting & Analytics.  The content is full of true tried-and-proven strategies designed to help your program grow.

Our Favorites:


Email Vendor Selection

Email Vendor Selection is a fantastic resource on email marketing and Marketing Automation technology. Jordie van Rijn is the Founder and Chief Editor and has over 13 years of experience in the industry. As we know, email marketing tools are a critical factor in achieving success via this beloved channel.

Our Favorites:


Twilio SendGrid

Twilio SendGrid is another great ESP helping to send email for 82,000 customers. They see email as an important mix of technology and people, and their blog delivers great information on how to connect better  with subscribers and optimize your email program.

Our favorites:

What Actually Influences Email Opens and Clicks?


Email Critic

Email Critic was created by the founder of Indiemark, Scott Hardigree, and all the posts are compiled from a group of email critics (experts from around the email marketing community) examining the best strategies to use in your email marketing program.

Our Favorites:


Modern Marketing Blog

From email marketing to SEO, to marketing automation, Oracle Marketing Cloud’s Modern Marketing Blog covers it all. They explore strategies, technology, and innovation in both email marketing and digital marketing as a whole.

Our Favorites:

Gmail Promotions Tab Blog


SparkPost

This ESP just turned 5, and their blog is chock full of email marketing insights. The blog explores best practices, analytics, and provides advice for email marketers. SparkPost also explores the softer side of the industry, including a more empathetic approach to email marketing.

Our Favorites:

Email Marketing: 5 Instant (yet Efficient) Improvements for Consumer-Facing Brands


MailChimp

As an email marketing behemoth, MailChimp’s blog is a great place to learn Email Marketing 101, get business tips, and to learn how to use data to inform your strategy. MailChimp is also a burgeoning media company, producing their own original scripted content, podcasts, and documentaries—perfect for when you need to take an inspirational break at work.

Our Favorites:


AWeber

Run a small business? AWeber has email marketing tips for you on their blog. They regularly provide free GIFs and they are AMP for email pioneers. From email basics to email strategy, AWeber’s blog has something fun for everyone.

Our Favorites:

Are You a “Megaphone” Email Marketer?


Constant Contact

Another great resource for small business owners is the Constant Contact blog. It’s always loaded with fresh insights and their posts cover everything from email strategies for small business owners all the way to executing killer campaigns on a global scale.

Our Favorites:


Forbes

Though they don’t have a dedicated email marketing blog, Forbes has plenty of great information in the email marketing articles on their site. It’s a pseudo-blog —or at least something you should keep on your radar. From small businesses to larger-scale operations, the expert advice on Forbes will help you make smart choices in your email marketing program.

Our Favorites:


Email Statistics, Analytics and Reports

MediaPost

MediaPost combines email marketing strategy and email news updates in the Email Insider blog and Email Marketing Daily. It’s basically a 2-for-1! Or a one-stop-shop. Or whatever idiom floats your boat. Their research, data, and commentary are helpful to any level of email marketer.

Our Favorites:


Marketing Land

Keep up-to-date on the industry with Marketing Land and learn about new trends, best practices, and other updates in email marketing. As a bonus, you can also subscribe to their newsletter and get updates right in your inbox.

Our Favorites:


emailmonday

He made the list twice! Written by Jordie van Rijn, a specialist email marketing consultant with over 13 years of experience, emailmonday helps email marketers stay on top of emerging trends, explaining strategy and tactics, and providing practical email marketing tips.

Our Favorites:


Email Developer Tips and Tricks

Email on Acid

We’ve been in the industry for over 10 years now, and since the beginning, we’ve been passionate about helping email marketers and developers make sure their emails look good in the inbox. Since then, we’ve expanded to focus heavily on email accessibility. It’s so important, we went so far as to build an automated email checklist that fixes accessibility issues for you–no coding knowledge needed. Along the way, we’ve written some pretty cool blogs on how to code stellar emails. We also post frequently with tips on optimizing your campaigns through email analytics and marketing strategies. Check out some of our most popular blogs below:

1. Media Queries Demystified: CSS Min-Width and Max-Width
2. Developing HTML Emails for Gmail: 12 Things You Must Know
3. How to Code Emails for Outlook 2016
4. Email Accessibility Best Practices
5. A Beginner’s Guide: Email Campaigns From Start to Finish


Email Design

Email Design Guru & eFocus Marketing

It’s hard to put Kate Barrett in a category—she’s got it all going on. If you need email inspo, you need to check out Email Design Guru. Curated by Kate, it takes a good look at how and why certain emails work—and when they don’t. She also includes sign-up forms, preference centers, and unsubscribe forms to give you some fresh ideas. Her blog at eFocus Marketing also covers some great strategies to check out.

Our Favorites:


Really Good Emails

RGE aims to be the best showcase of email design and resources on the web. Their collection has 4,000+ handpicked emails to inspire you. They also regularly publish articles and videos to their blog, reviewing emails and discussing best practices.

Our Favorites:

The Black Friday Recap


Email Design Review

Action Rocket is a creative email design agency and their blog, Email Design Review, is full of email design expertise. With top-notch email designs, designer tips, and HTML tricks, Email Design Review is definitely one to check out the next time you are looking for great examples of creative email design, or need to identify new email design trends.

Our Favorites:

HIDING ELEMENTS IN EMAIL


Uplers Email

Formally known as Email Monks, Uplers Email began as an agency dedicated to email design and coding and have since expanded their services to other digital marketing offerings. Their blog is still a great resource for email design and coding best practices.

Our Favorites:


Email Deliverability

Industry and Analysis Blog

If you want to learn how to reach the inbox, read the Word to the Wise Industry and Analysis Blog. The blog is updated daily with news, commentary, research specializing in email best practices, delivery improvement, industry trends, and detailed analysis.

Our Favorites:


Message Gears

Message Gears is a data-driven ESP, and their blog is full of best practices, expert advice, and detailed research on a variety of topics. They also dive into deliverability topics frequently, discussing what bounces mean, spam, and how to send at a high volume.

Our Favorites:


Kickbox

The Kickbox blog also focuses on email marketing, but they have great insights on email deliverability, including frequent roundups from deliverability experts across the industry. In their blog, they cover how to migrate data between platforms and how to keep email lists healthy and clean.

Our Favorites:


Did we miss anything?

We love collaboration and teamwork within the tech community. If you have come across blogs that are insightful and relevant, give us a shout below and we’ll consider adding them to this list!

If you don’t QA, test and preview your email in
Campaign Precheck, are you really sending an email?

We always recommend testing every email every time. But why stop there when you can make so many other strategic and tactical enhancements? Things like accessible code, perfect inbox display, fast-loading images all play a critical role in an email’s ROI. Campaign Precheck is end-to-end email QA, testing AND previews in one seamless workflow. Optimize content and your code, test for deliverability and preview how it will look for subscribers to save time and improve performance. Sign up for a free trial and start sending better email.

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Author: Kirsten Queen

With a background in marketing and a passion for content creation, Kirsten has written copy for ecommerce email efforts and e-newsletters. She now serves as Email on Acid’s social media coordinator and has enjoyed the deep dive into the close-knit and passionate world of the Email Geeks.

Author: Kirsten Queen

With a background in marketing and a passion for content creation, Kirsten has written copy for ecommerce email efforts and e-newsletters. She now serves as Email on Acid’s social media coordinator and has enjoyed the deep dive into the close-knit and passionate world of the Email Geeks.

26 thoughts on “22 Must-Read Blogs for Everything Email”

  1. Awesome list, congrats!
    I’d like to add http://blog.sendblaster.com
    We reguarly update it with new posts about email marketing best practices, practical tips, tutorials, news and more. We also welcome guest-posts from other email marketers 🙂

  2. This a really great list but it’s missing a few of my favorites: Andrew Bonar’s emailexpert.org because it’s an excellent source for industry news and pro-level articles that focus on deliverability, Remy Bergsma’s Emailblog.eu is a great source for hidden email gems, and EmailKarma.net from Matthew Vernhout is great too, especially now with CASL looming. And +1 for by Jordie van Rijn’s EmailMonday. By the way, thanks so much for including Email Critic, I appeciate it.

  3. Thanks for all those suggestions, I really appreciate it. I have already started a list for our next must-read blog post so keep the suggestions coming 🙂

  4. Hi Mallory.
    If you are still looking for more ideas for blogs, Miles Dates ideas above are excellent.

    I’d also like to suggest the Communicator blog: http://www.communicatorcorp.com/blog, written by IDM qualified marketing professionals with tons of real-life commercial experience.

    We cover everything from best practice and legislation to design and strategy, and everything in between.

    1. Awesome that you enjoyed the blog Renata, and we’ll definitely check out the link you shared. Happy coding.

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