Open Rate Optimization: Why List Segmentation Matters
Get the Whole Series in One Click…
We have wrapped up our series on optimizing your opens and compiled our findings into one, downloadable marketing guide!
Click the ‘Download Your Guide’ button below to gain access to the full series on Open Rate Optimization!
Opens are the ‘Top Funnel’ of Email Metrics – Part 2
We call it the ‘top funnel’ because open rates have a domino effect on the rest of your email metrics. If no one opens your email, all your other metrics (like CTR) will suffer.
We broke up this topic into a marketing guide with tips to optimize your open rates!
- Don’t Cut Corners When Building Your Email List
- Do You Talk to Your Mother With That Mouth?
- When is the Optimal Time and Day to Send Your Email?
- Don’t Get Tangled in the Web of SPAM Filters
- Sending Frequency: Out of Sight, out of Mind
- Always Be Testing!
Author: Alex Ilhan
Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism. Follow him on Twitter: @omgitsonlyalex.