7 Awe Inspiring Business Advantages of Video Email


Video has always been the last kid picked for the marketing team, but with the introduction of HTML5 video support he’s grown 4 inches and he’s got a wicked jump shot. Here are 7 reasons you should consider taking video off the bench to see how it performs in your next campaign.

If you haven’t tried incorporating video in your email marketing efforts, now is the time. Only 25% of email marketers are using it currently, so as an early adopter you can stand out from the crowd. HTML5 video has better support than ever, especially for iOS users who will be able to play your video immediately on their device. This can result in massively increased engagement and a 280% higher return than traditional email marketing! We worked with the Email Monks to create this awesome infographic. But don’t let me spoil all the stats for you, check it out for yourself.

Email Monks infographic

Want to know how to embed video? We’ve got you covered, check out this handy how-to article.

Are you excited about trying video in your next email marketing campaign? Let us know in the comments below!

Author: Kyle Lapaglia

Author: Kyle Lapaglia

2 thoughts on “7 Awe Inspiring Business Advantages of Video Email”

  1. Hi,

    I agree that video is an important and so far rarely used way of marketing. Belonging to the marketing domain myself, I always keep looking out for some informative news and tends. I feel that recently also webinars are a common way to talk to customers about all kinds of topics. The webinars do not have to be related to the product you sell per se; they are rather a way of engaging with customers and talking to them.
    I found a quite interesting webinar on
    ‘How to See your customers differently’. Its happening next month. The event details I found on the site of the company organizing the event looked promising to me.
    So I would suggest anyone who is interested in how webinars work and at the same time want to learn how to improve customer handling skills should give it a try. For those of you interested, I shared the link below



  2. Nicely written the benefits of social media. It is the fact that social media is everywhere. By this I want to say that You can got each and every news and new updates from anywhere on any tips on these platforms either by the means of videos or written content. So after observing all this things about social platforms I also started to use social media for my business too. Because here I can get What I want.

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