women shops online for black friday deals next to a christmas tree

Pathwire’s Black Friday Email Marketing Breakdown

Do the words “Black Friday email marketing” stress you out or get you pumped to create some kick-butt campaigns?

While the increased pressure and extra workload of producing holiday emails might seem overwhelming, it’s an opportunity for the email team to shine (like Rudolph’s nose on a foggy winter’s night).

Pathwire and Ascend2 teamed up for another eye-opening industry survey. This time we asked B2B marketers about how they approach Black Friday and Cyber Monday? Get the results in the new report, Email is the New Black [Friday].

In this report, you’ll discover:

  • Insights into holiday email marketing cadences.
  • The most-used tactics for Black Friday and Cyber Monday email marketing.
  • Whether marketers see a return for their efforts with email.
  • Habits of the most successful email marketers.
  • Quick tips to improve your holiday email strategy.

Our survey includes responses from B2C marketers in Retail, Entertainment, Health & Beauty, Home & Auto, and more. But who’s getting the most out of Black Friday email marketing, and how does your team’s strategy measure up?

Download your free copy of Email is the new Black [Friday] now!

Email on Acid needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy. By clicking submit, you consent to allow Email on Acid to store and process the personal information submitted above to provide you the content requested and receive marketing communications.