Email marketing glossary

Personalized product recommendations are a collection of products created on the basis of a customer’s prior purchases or browsing history. They’re useful in an email marketing program, as subscribers are...

Product differentiation is the process of advertising a product so it appears to have a competitive edge over others in the same category. Different types of product differentiation include vertical,...

A promotion code, or coupon code, is a piece of text containing letters and numbers that lead to discounts or promotions like free shipping. In email marketing, these codes promote...