Email marketing glossary

Personalized product recommendations

Personalized product recommendations are a collection of products created on the basis of a customer’s prior purchases or browsing history. They’re useful in an email marketing program, as subscribers are more likely to engage with email content relevant to their needs.

Brands use customer data to compile personalized product recommendations in either email marketing campaigns or triggered emails. This allows them to feature products relevant to customers based on their geographic, demographic, or behavioral data, driving conversions and boosting overall sales.