Email marketing glossary

Stay current with the latest email marketing terms.

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Brand image

Brand image refers to a business’ visual identity and is an integral component of a business’ overall brand identity. It depends on customers’ perception of and opinions about a brand...

Bulletproof (buttons and backgrounds)

In email development, bulletproof buttons and backgrounds refer to buttons and backgrounds coded in HyperText Markup Language (HTML). Instead of relying on email clients to properly render image-based buttons or...