In emails, a citation refers to text sourced from another email while crediting the original sender. For example, if a brand uses a selection of text from an email it...
Color contrast is the difference between the background and foreground color in an email’s content. While this is important from a design perspective, it’s also crucial for creating accessible emails....
Customer relationship management (CRM) is a technology that facilitates the management of brand-customer interactions. CRM software enable brands to manage their relationships with the subscribers who frequently engage with their...
Customer relationship management (CRM) software allows brands to manage the data and experiences of existing and potential customers while tracking customers’ digital behavior. Brands maintaining customer records use CRMs to...
CSS, or Cascading Style Sheets, is a style sheet language that describes the presentation of a document written in Hypertext Markup Language (HTML) or Extensible Markup Language (XML). In other...
A Customer Data Platform (CDP) is software that pulls data from multiple marketing tools to generate a single customer database. The platform may house customer data such as demographics, psychographics,...
