Email marketing glossary

Stay current with the latest email marketing terms.

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HTML, or Hypertext Markup Language, is a standard markup language for documents designed to be displayed in a web app or email. It’s the coding language that defines the basic...

HTML doctype

An HTML doctype (document type declaration) tells your reader’s email client they should expect an HTML document, written in a particular version of HTML that contains specific coding languages or...

HTML padding

HyperText Markup Language (HTML) padding is the space between the content and border in an HTML element. It’s crucial for design elements to look professional in an email marketing campaign....

HTML snippets

HTML snippets are reusable pieces of code that make the creation of an HTML email template easy. A snippet either consists of text or an HTML tag and can be...