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Home Resources Glossary Promotion code

Promotion code

A promotion code, or coupon code, is a piece of text containing letters and numbers that lead to discounts or promotions like free shipping. In email marketing, these codes promote reader engagement by encouraging subscribers to click through and make a purchase. Sometimes, promotion codes are sent when a subscriber opts in to email communication or chooses to review a previously purchased product.

Check out our tutorial on coding a promo code with a click-to-reveal button.