Email marketing glossary

CRM

Customer relationship management (CRM) is a technology that facilitates the management of brand-customer interactions. CRM software enable brands to manage their relationships with the subscribers who frequently engage with their web applications.

Brands also have an opportunity to integrate CRM software with their email service providers (ESPs) to optimize email workflow. As CRM software records when subscribers activate certain touchpoints in the customer journey, which can inform ESPs to send automated emails. This encourages subscribers to purchase and turn into buyers.

Learn more about customer journey mapping tools, email automation, and advanced email analytics.