Email marketing glossary

Citations

In emails, a citation refers to text sourced from another email while crediting the original sender. For example, if a brand uses a selection of text from an email it received in a report or from a third party, it’ll have to cite that original email to avoid plagiarizing or taking credit for content that isn’t the brand’s.

Here’s how to cite an email:

1. Copy the text from the original email and paste it into your email message.
2. Use quotations or indentations to clarify that these are not your words.
3. Following the citation, insert the name of the original author, along with when the communication was sent. (If you’re sending a more formal email, ensure you follow proper email citation methods detailed in style guides like the MLA, APA, or Chicago Style.)