Email Rendering

45 Reasons Why HTML Email Optimization Should Be a Priority

With a lack of standards for rendering HTML & CSS within the various email clients, email development can sometimes be difficult*.
(* Colossal understatement…)

Even with the use of an email boilerplate, tips, and tricks, it can be rough on any developer to try to account for the many combinations of DOCTYPEs, HTML elements, and CSS properties that make up your email’s foundation.

So, what’s an email marketer to do?