Email Rendering
Notes from the Dev: Use the Word Rendering Engine to Enhance Outlook Emails
It’s been a minute since the last episode of Notes from the Dev, but this one is worth the wait. We’ve got one of the most recognizable email geeks ever on the show, Mark Robbins. He’ll show us how to enhance Outlook emails by using its Microsoft Word rendering engine to your advantage. If that … Continue reading “Notes from the Dev: Use the Word Rendering Engine to Enhance Outlook Emails “
The Dark Mode Email Development and Design Guide
Whether you’re designing a website, building an application, or developing an email – dark mode is a force to be reckoned with. There was a time when it seemed like only people who wrote code preferred dark mode settings. Now it’s gone mainstream. That includes dark mode email designs in many inboxes. Some people like … Continue reading “The Dark Mode Email Development and Design Guide “
Looking for an Email Renderer? Here’s What You Need to Know
As human beings, we all see the world differently, right? The way you interpret a story, a song, or a painting will be different from your friend’s interpretation. While email clients are far from human – they are a little bit like that too. Gmail, Outlook, Apple Mail, AOL, and Yahoo Mail – they all … Continue reading “Looking for an Email Renderer? Here’s What You Need to Know”
Will the New Outlook for Windows Change Everything for Email Developers?
There are email developers all around the world with a few extra gray hairs and wrinkles thanks to challenges that Microsoft Outlook causes us. But take heart my friends! There may be an end to the nightmare of coding emails for desktop versions of Outlook. Last year, Microsoft announced it plans to release a new … Continue reading “Will the New Outlook for Windows Change Everything for Email Developers? “
Do You Really Need a “View This Email in Your Browser” Link?
In a perfect world, every email you brainstorm, design, and code would display just as you imagined in every inbox. Unfortunately, the world is far from perfect. That’s why many email marketers add a “view in browser” link to their campaigns. You’ve probably noticed that some emails include this link, while others don’t. So is … Continue reading “Do You Really Need a “View This Email in Your Browser” Link?”
New Mobile Email Previews: Start Testing with the Latest from Android and iOS
We all know how important the mobile experience is in email marketing. You don’t need us to show you another statistic. All you need to do is look at your own analytics to see how often your campaigns are being opened on mobile devices. Not only do you have to worry about mobile responsiveness, but … Continue reading “New Mobile Email Previews: Start Testing with the Latest from Android and iOS”
Big Announcement: EMC Paves the Way for Email Standards
If I stand in front of my monitor and yell “email standards” three times, will they appear? If you hang out for any length of time in the world of email development, you know the drill. Some clients support interactivity, some clients don’t. Other clients show web fonts, some clients won’t. And then there are … Continue reading “Big Announcement: EMC Paves the Way for Email Standards”
Gmail vs. Apple Mail: Key Differences for Email Design and Development
Occasionally, an excited email designer contacts us, saying, ‘I was testing on my iOS and suddenly my styles are working in Gmail! It’s actually responding to my responsive design!’ Or a frustrated designer will email us, saying, ‘I thought responsive designs worked on the iPhone? My customer says this email isn’t working at all.’
These misunderstandings have a common source: confusion about the mail apps for the iPhone.
Web vs. Email Development: The 11 Biggest Coding Differences
“It’s just HTML. How hard could it be?” Those are the famous last words of many web developers who’ve been asked to code an email campaign only to discover that, when it comes to web vs. email development, there are some major differences. If all your experience is in building websites, knowing those differences will … Continue reading “Web vs. Email Development: The 11 Biggest Coding Differences”
The Biggest Dark Mode Email Development Challenges
If Simon and Garfunkel were email developers, they may have penned these lyrics for “The Sound of Silence”: “Hello dark mode, my old friend,I’ve come to code with you again.” Dark mode challenges are among the latest on a long list of things email developers have to watch for when marketing teams prepare to launch … Continue reading “The Biggest Dark Mode Email Development Challenges”
12 Reasons Why Marketers Should Test Every Email Campaign
When you don’t test every email you send, it’s a lot like not brushing your teeth every day. Something is going to end up stinking: your breath or your results. Stop testing or brushing for long enough, and you’re bound to have some serious problems. Email marketers have a lot riding on their shoulders because … Continue reading “12 Reasons Why Marketers Should Test Every Email Campaign”
Why You Should Always Validate Your Emails’ HTML
This post was updated on June 19, 2019. It was originally published in November, 2011. Coding errors in web pages is one thing, but errors in HTML emails is an entirely different animal to tackle. Why do email HTML errors hold so much more weight? Because an HTML or CSS error could at minimum result … Continue reading “Why You Should Always Validate Your Emails’ HTML”
45 Reasons Why HTML Email Optimization Should Be a Priority
With a lack of standards for rendering HTML & CSS within the various email clients, email development can sometimes be difficult*.
(* Colossal understatement…)
Even with the use of an email boilerplate, tips, and tricks, it can be rough on any developer to try to account for the many combinations of DOCTYPEs, HTML elements, and CSS properties that make up your email’s foundation.
So, what’s an email marketer to do?
