email clients
Looking for an Email Renderer? Here’s What You Need to Know
As human beings, we all see the world differently, right? The way you interpret a story, a song, or a painting will be different from your friend’s interpretation. While email clients are far from human – they are a little bit like that too. Gmail, Outlook, Apple Mail, AOL, and Yahoo Mail – they all … Continue reading “Looking for an Email Renderer? Here’s What You Need to Know”
Will the New Outlook for Windows Change Everything for Email Developers?
There are email developers all around the world with a few extra gray hairs and wrinkles thanks to challenges that Microsoft Outlook causes us. But take heart my friends! There may be an end to the nightmare of coding emails for desktop versions of Outlook. Last year, Microsoft announced it plans to release a new … Continue reading “Will the New Outlook for Windows Change Everything for Email Developers? “
Conditional CSS for Email: What Developers Need to Know
An HTML email that renders perfectly in every client is a developer’s frustratingly elusive white whale. While many email clients have improved support for certain features over the years, there are still a lot of differences that make it impossible to create an email that looks exactly the same across every device and client. But … Continue reading “Conditional CSS for Email: What Developers Need to Know”
Do You Really Need a “View This Email in Your Browser” Link?
In a perfect world, every email you brainstorm, design, and code would display just as you imagined in every inbox. Unfortunately, the world is far from perfect. That’s why many email marketers add a “view in browser” link to their campaigns. You’ve probably noticed that some emails include this link, while others don’t. So is … Continue reading “Do You Really Need a “View This Email in Your Browser” Link?”
Using an Email Preview Tool: Why Email Client Testing Matters
Ever wish you could see into the future of your email marketing campaigns? What if you had some sort of “Spidey-sense” that helped you catch problems with emails before they ended up in inboxes? That’s what an email preview tool can do for you. Picture this… You’ve dedicated days, weeks, and maybe even months to … Continue reading “Using an Email Preview Tool: Why Email Client Testing Matters”
Big Announcement: EMC Paves the Way for Email Standards
If I stand in front of my monitor and yell “email standards” three times, will they appear? If you hang out for any length of time in the world of email development, you know the drill. Some clients support interactivity, some clients don’t. Other clients show web fonts, some clients won’t. And then there are … Continue reading “Big Announcement: EMC Paves the Way for Email Standards”
What if Email Clients Were High School Stereotypes?
Every job has its challenges, including email marketing careers. But can you imagine being the high school teacher in charge of the students in detention? When you’re developing an email and trying to get a template or a new campaign to “behave” (AKA render correctly in all email clients), it can sometimes feel like you’re … Continue reading “What if Email Clients Were High School Stereotypes?”
Progressive Enhancements for Email Design and Development
HTML email development can be fun and creative. It can also be complicated and frustrating. You may spend hours crafting the perfect email, using clever interactive elements, custom fonts, and captivating CSS animations. But how many of your subscribers will be able to experience it all? If you start out with the most complex version … Continue reading “Progressive Enhancements for Email Design and Development”
How to Create a BIMI Logo: Your Step-by-Step Guide
Here’s a situation that could happen to email marketers like you in the near future. You get a message from someone in the company who notices that one of your top competitors has a logo next to messages in the inbox. They demand to know, “Why doesn’t our brand’s logo show up in emails like … Continue reading “How to Create a BIMI Logo: Your Step-by-Step Guide”
Why You Should Always Validate Your Emails’ HTML
This post was updated on June 19, 2019. It was originally published in November, 2011. Coding errors in web pages is one thing, but errors in HTML emails is an entirely different animal to tackle. Why do email HTML errors hold so much more weight? Because an HTML or CSS error could at minimum result … Continue reading “Why You Should Always Validate Your Emails’ HTML”
