Best Practices
Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices
You’ll often hear that the best email in the world has to be opened before it does any good. But an effective email strategy starts with deliverability best practices. It doesn’t matter how good your email or your subject line is if the message never makes it to your subscriber’s inbox. Email deliverability can be … Continue reading “Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices”
Preheader Text: How to Use the Email Subject Line’s Secret Weapon
With 93 billion marketing emails being sent each day, the
battle for attention in the inbox is real. Use compelling copy in your preheader text to entice opens and email engagement.
HTML Email Development Best Practices: Rules to Code By
Save time and send better emails with these best practices for email development and design.
Email Marketing Books: 15 Reads to Improve Your Strategy
Whether you’re just ramping up your email marketing career or are a seasoned veteran who needs a fresh spark of inspiration, sometimes the simple act of reading a few books can infuse you with new energy and strategies. Here’s a list of 15 of the best email marketing books from the past couple decades. Peruse … Continue reading “Email Marketing Books: 15 Reads to Improve Your Strategy”
Email Accessibility: A Complete Guide for Marketers, Designers, and Developers
Accessibility is a topic that is often swept under the rug in the email world.
In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.
Successful Email Marketing: Good Habits and Best Practices for 2023
Hear that? It’s the sound of fresh new emails waking up from hibernation after the holiday season. Those campaign ideas are just waiting to be shaped into a successful email marketing strategy. The end of the year can always be an exhausting time to be an email marketer (and let’s be real, your inbox is … Continue reading “Successful Email Marketing: Good Habits and Best Practices for 2023”
Splat Chat Episode 4: Lessons Learned from Sending One Billion Emails
You’ve probably heard stats citing the increase in email send volume in 2020 — due in part to the pandemic. But can you imagine sending a billion emails in one year? That’s the mind-blowing milestone that the UK agency Flourish CRM hit last year. They work with brands and non-profits including Samsung, Twitch, eBay, and … Continue reading “Splat Chat Episode 4: Lessons Learned from Sending One Billion Emails”
Good Email Marketing Starts With End-to-End Planning
Email marketing is said to have an ROI of about $40 to every $1 spent. It is one of the most impactful channels we have in our toolbox—if it’s done correctly. However, with all marketing campaigns, maximizing ROI comes with a big “if”: If your campaigns are high-quality If your campaigns are set up correctly … Continue reading “Good Email Marketing Starts With End-to-End Planning”
6 Ways to Improve Your Email Development Process
The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving … Continue reading “6 Ways to Improve Your Email Development Process”
Get an A+ in Email Marketing This Year
In celebration of the back-to-school season, we’ve developed this quick
study guide with seven important considerations to make sure you are
getting the most out of your email marketing efforts. The information is
gleaned from some of the top authorities in the field, so take a look
and make sure you earn an A+ this year!
