The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving … Continue reading “6 Ways to Improve Your Email Development Process”
Accessibility is a topic that is often swept under the rug in the email world.
In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.
With 93 billion marketing emails being sent each day, the
battle for attention in the inbox is real. Use compelling copy in your preheader text to entice opens and email engagement.
Save time and send better emails with these best practices for email development and design.
There are a lot of pitfalls in email marketing, but some are easier to avoid than others. Learn which mistakes make us unsubscribe.
In celebration of the back-to-school season, we’ve developed this quick
study guide with seven important considerations to make sure you are
getting the most out of your email marketing efforts. The information is
gleaned from some of the top authorities in the field, so take a look
and make sure you earn an A+ this year!