Best Practices

6 Ways to Improve Your Email Development Process

By Nout Boctor-Smith The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you … Continue reading “6 Ways to Improve Your Email Development Process”

Email Accessibility Best Practices

Accessibility is a topic that is often swept under the rug in the email world. 

In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.

5 Preheader Text Ideas to Increase Your Email Effectiveness

With 93 billion marketing emails being sent each day, the
battle for attention in the inbox is real. Use compelling copy in your preheader text to entice opens and email engagement.

Email Development Best Practices

Save time and send better emails with these best practices for email development and design.

Email Marketing Mistakes that Drive Us Crazy

There are a lot of pitfalls in email marketing, but some are easier to avoid than others. Learn which mistakes make us unsubscribe.

8 Ways to Optimize Your Holiday Email Campaigns

Since email is the preferred channel for customers to interact with your brand, it’s critical to optimize your email efforts this holiday season.

In this blog, we’ll explore 8 ways to improve your holiday campaigns and overall email strategy before the year comes to a close.

Get an A+ in Email Marketing This Year

In celebration of the back-to-school season, we’ve developed this quick
study guide with seven important considerations to make sure you are
getting the most out of your email marketing efforts. The information is
gleaned from some of the top authorities in the field, so take a look
and make sure you earn an A+ this year!