Email Marketing

What’s New with Gmail and What Does the Future Hold?

Discover what’s new with the latest Gmail update and what email developers and marketers can expect further down the pipeline.

Free MailChimp Template for Your Summer Email Campaigns

Download this free MailChimp template that you can use in your summertime email campaigns.

What Is a Plain Text Email and When Should I Use One?

When email marketers sit down to create an email, they’re often crafting a designed, HTML message that includes punchy graphics, bold fonts, bright colors, and hyperlinks. And let’s face it – we talk a lot about HTML emails on this blog and how you can code them to look beautiful. But there’s another world of email out there. … Continue reading “What Is a Plain Text Email and When Should I Use One?”

What’s the Difference Between an ESP, CRM and Email Testing Platform?

Learn
what all the acronyms mean, and how these tools can boost revenue and improve
customer relationships. 

Five Questions About Heat Maps and Email

Learn how to use heat map tools to track clicks and improve your email campaigns. 

Siri and Email: How Digital Assistants Can Play a Role in Email Marketing

Learn how Siri reads back email and how you can optimize your email campaigns for Siri. 

How Email Spam Tests Work and What You Can Do to Pass Them

What
is an email spam test? Learn a few tips and tricks on how to test your email
and improve deliverability. 

A Practical Guide to Using Emojis in Email

Emojis are a big part of modern-day marketing. Find out how to use them in your email campaigns. 

What Is Email Engagement and How Do I Measure It?

Learn which metrics you should use to measure your email campaign’s success. 

Email Marketing Mistakes that Drive Us Crazy

There are a lot of pitfalls in email marketing, but some are easier to avoid than others. Learn which mistakes make us unsubscribe.

Should I be Concerned with Text and Image Ratio in Email?

We break down what you need to know about Text-to-image ratios in emails. What we should be really concerned with and what is simply a myth.

Accessibility in Email Webinar Recap

We recently hosted a webinar all about Accessibility in Email. Watch the recording here. 

4 Reasons Why Segmenting Your Lists Dramatically Impacts Your Success

Guest blogger Erika Brookes of Springbot shares her thoughts on the importance of list segmentation. 

6 Rules to Follow When A/B Testing Your Email

Every audience is different, period.

One incentive to your audience could fall flat, while another soars. That is why it’s critical to test, test and test some more.

Are Chatbots the Death of Email Marketing?

Chatbots are one the fastest growing trends in the marketing world.  

In this post we explain what chatbots are, how they work, and if they’ll be the death of email marketing. 

7 Reasons Email Marketing Still Works

Katrina Manning, writer of all things digital marketing, shares her thoughts on why email marketing still works. 

5 Ways to Up Your Email Game in 2017

It’s never been a more exciting time to be an email marketer! 2016
has brought lots of changes to email and created new possibilities for email marketers and devs.

So, what should you do in 2017 to get to the next level? Check out these 5 recommendations from our team at EOA.

How Artificial Intelligence in Email Will Change the Marketing Landscape

While it’s just the beginning for AI in email, in this blog we’ll discuss current AI software already on the market. From virtual sales assistants to complex algorithms that send 1:1 messaging, let’s explore how AI is changing email marketing forever.

8 Ways to Optimize Your Holiday Email Campaigns

Since email is the preferred channel for customers to interact with your brand, it’s critical to optimize your email efforts this holiday season.

In this blog, we’ll explore 8 ways to improve your holiday campaigns and overall email strategy before the year comes to a close.

Email Innovations Summit London Recap

We recently had the chance to attend the Email Innovations Summit in London. This post features some of our favourite speakers and takeaways.