GDPR and Email Marketing

GDPR Resources for Email Marketers


The countdown is on: There’s only one week left until the General Data Protection Regulation (GDPR) rollout. This regulation brings some big changes to the email marketing world and officially takes effect May 25, 2018.

The GDPR is a set of guidelines implemented by the European Union (EU) that gives consumers more power in how companies collect and use their data. The new regulations apply to any business processing EU consumer data (including the United Kingdom).

We’ve previously covered the important points marketers need to know about GDPR. But with only a week to go, we thought we’d pull together a few more GDPR resources we’ve found around the web, so you can be sure you’re ready for the big day.

Detailed GDPR Regulations (European Union)

This is the EU’s official GDPR documentation, which includes the law in its entirety (all 88 pages of it) if you’d like to review it in detail.

Everything Marketers Need to Know About GDPR (Direct Marketing Association)

If you don’t want to read almost 90 pages of legalese, the Direct Marketing Association (DMA) has an excellent GDPR hub with many helpful articles explaining the regulations in plain English. The DMA has also developed a helpful GDPR guide for marketers.

Are You Ready for GDPR? Checklist for the New Regulations (HubSpot)

HubSpot has done a great job outlining the exact steps they are going to take to comply with the new regulations. They also have a handy GDPR checklist that companies can use to make sure they are taking the right steps toward GDPR compliance.

GDPR Myths Debunked (AWeber)

With so much GDPR information flying around, there’s bound to be a lot of misinformation (and believe us, we’ve seen it out there!) Luckily, AWeber has debunked some of the most common myths about GDPR.

The Sky Is Falling! Just Kidding, it’s Only GDPR (Phrasee)

Yes, GDPR is serious business, but that doesn’t mean we can’t have a little fun along the way. If you need a reprieve from all the GDPR lecturing, slide over to Phrasee’s blog for a cheeky take on these new regulations.

Email Experts’ Opinions on GDPR Myths and Mistakes (EmailMonks)

To simplify the daunting regulations of GDPR, EmailMonks reached out to email industry experts to get their advice on how email marketers can handle GDPR with grace, and which mistakes marketers should avoid.

Repermission Email Ideas (Econsultancy)

With GDPR just around the corner, you’ve probably noticed a lot of emails asking you to confirm your email subscriptions. If you still need to send a repermission email to your subscribers, don’t worry! Econsultancy has some examples of what to send (and what not to send).

GDPR Email Design Inspiration (Really Good Emails)

Do you still need to send out a GDPR update to your email subscribers? Whether it’s a repermissioning email or a notice of privacy policy changes, Really Good Emails is a great place to find some design inspiration.

The Story of GDPR (TechCrunch)

If you’re wondering how these new regulations came to be, the writers over at TechCrunch have a bit of the history behind GDPR, as well as a detailed explanation of what it entails.

We want to note that we’re email experts, not lawyers, and you shouldn’t rely on this blog post as legal advice. If you have legal questions about your company’s specific GDPR compliance and interpretation, speak to a professional lawyer.

Test Those GDPR Emails

Whether you’re repermissioning your subscribers or just sending out a friendly GDPR reminder, don’t forget to test your email first. With Email on Acid, you can avoid costly and embarrassing email mistakes by checking your design before you hit “send.” Try us free for seven days and see for yourself.

Start testing today!

Author: Melanie Graham

Born and raised in New England, Melanie has a background as a writer, editor and journalist. After roaming the U.S. as an expert vagabond, she’s landed in Denver as Email on Acid’s content manager. She’s a music nerd at heart who loves spending time at the piano.

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