Email marketing glossary

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Email framework

Email frameworks take on all the heavy lifting of the email development process. In other words, they take on difficult tasks such as workarounds for tricky email clients, optimizations for different devices and browsers, and responsive HTML.

The purpose of email frameworks is to save email marketers time and energy when figuring out exactly what works for each client, device, and browser.

Check out Mailjet Markup Language (MJML) for simplified code to start building your own email templates. Learn more from the MJML documentation.