Email marketing glossary

Email body

The email’s body is part of a HyperText Markup Language (HTML) email that contains most of the content visible to recipients. It often consists of a header or hero section introducing the message, marketing copy, and a call-to-action (CTA).

Brands hire a team of email professionals – including email designers, marketing professionals, and email developers – to write, design, and code the best email body for email marketing campaigns. This encourages recipients to engage with brands, click, and convert, turning subscribers into paying customers.

Get some design tips for creating great email campaigns.