spam
Email List Cleaning Best Practices to Improve Your Deliverability
You know that feeling when you visit the dentist and the hygienist asks you how often you floss? That’s the kind of feeling some email senders get when they’re asked about email list cleaning. Good list hygiene is important. It supports email deliverability as well as better, more accurate email engagement rates. Invalid email addresses … Continue reading “Email List Cleaning Best Practices to Improve Your Deliverability”
Get Ready for New Bulk Sender Requirements from Gmail and Yahoo
Two of the biggest mailbox providers on the planet got together to find ways to make the inbox a better place for their users. Now, changes for 2024 could mean a little extra work for some bulk email senders, but they’re changes that are worth the effort. In early October 2023, Gmail and Yahoo announced … Continue reading “Get Ready for New Bulk Sender Requirements from Gmail and Yahoo”
The History of Email: Digging Into the Past, Present, and Future
Email history is a long and winding road that covers more than a half-century of electronic communication. And believe it or not – there are quite a few interesting backstories surrounding the origins of email. Whether you’re here because you’re a curious email geek, or you’re trying to write a paper about the history of … Continue reading “The History of Email: Digging Into the Past, Present, and Future”
Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices
You’ll often hear that the best email in the world has to be opened before it does any good. But an effective email strategy starts with deliverability best practices. It doesn’t matter how good your email or your subject line is if the message never makes it to your subscriber’s inbox. Email deliverability can be … Continue reading “Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices”
Get to Know the Spamhaus Project: The Biggest Name in Blocklists
The more you learn about email deliverability and spam, the more you hear the term ‘blocklist.’ But what is a blocklist? Why are they bad to be on? Furthermore – who owns and runs these blocklists? Well, one of the biggest players is Spamhaus. No, it is not a German restaurant that serves processed mystery meat. … Continue reading “Get to Know the Spamhaus Project: The Biggest Name in Blocklists”
Data Privacy and Spam Laws: A Refresher for Email Marketers
Governments are becoming more and more restrictive about unsolicited email. Not only are laws becoming more restrictive, but the penalties are increasing in severity. In this blog, we’re going to give you a quick refresher on the current state of spam laws, both national and internationally, and how to avoid a mistake that could come with a large fine attached to it.
Email Marketing and Stress: What Makes Us Feel the Pressure?
Every job has its ups and downs. Even professional cuddlers, water slide testers, and panda bear nannies have bad days now and then. But how stressed out are email marketers? What kinds of frustrations and worries come with jobs in email marketing? How can we handle those stressors and reduce anxiety in our working lives? … Continue reading “Email Marketing and Stress: What Makes Us Feel the Pressure?”
Splat Chat Episode 01: The Story Behind the First Report Spam Feature
Welcome to Email on Acid’s very first episode of our video interview series, Splat Chat! We’re talking all things email with some of the biggest “email geeks” in the world. For our first interview, I spoke with Kate Nowrouzi. She is currently the VP of Deliverability and Product Strategy for Mailgun. But back in the … Continue reading “Splat Chat Episode 01: The Story Behind the First Report Spam Feature”
The Top 10 Reasons Why You Lose Email Subscribers
The “drip campaign” is a common email marketing strategy. But for many companies, every time you look at your email lists, it feels like a drip from a leaky bucket. You’re losing email subscribers every day and can’t figure out how to plug the hole. You want to grow your list. Your lead generation efforts … Continue reading “The Top 10 Reasons Why You Lose Email Subscribers”
The Story of the Most Ironic Email Marketing Campaign Ever
What makes something ironic? It’s harder to define than you might think — almost as hard as it is for some people to identify spam from a legit email. As an email marketer, you know spam when you see it, and probably define it as unwanted, unsolicited, unhelpful messages that get sent to a large list of contacts. As for irony, according … Continue reading “The Story of the Most Ironic Email Marketing Campaign Ever”
Enduring Insights from Seth Godin’s Permission Marketing
Things change fast in the digital world. You probably wouldn’t expect a book about online marketing written more than two decades ago to maintain its relevance. Seth Godin’s groundbreaking 1999 book, Permission Marketing, is a clear exception. In 1999, I was a senior in high school and still trying to convince my dad we needed dial-up internet. Little did I know that Seth … Continue reading “Enduring Insights from Seth Godin’s Permission Marketing”
A Beginner’s Guide to Blocklisting
This post was updated on May 9, 2019. It was originally published in January, 2012. Blocklists run deep. They are not limited to filtering spam from email. A blocklist can take the form of a firewall restricting access from sources, a business (or, let’s be real, school) banning visits to X-rated websites, etc. The one … Continue reading “A Beginner’s Guide to Blocklisting”
Is 100% Email Deliverability Possible?
As email marketers, we’re always striving to improve our email deliverability. It’s one of those constant worries gnawing at us – will my message reach the inbox? Recently, we were chatting deliverability on social media and came across an interesting question: “Can I achieve 100% deliverability?” This query left us scratching our heads. So, … Continue reading “Is 100% Email Deliverability Possible?”
CASL and Email Marketing: What You Need to Know
The Canadian Anti-Spam Legislation, which has also been dubbed the strictest SPAM law in existence, has finally gone into effect as of July 1st, 2014. This legislation has gotten a lot of marketers in a tizzy not only because of how strict it is, but also because you can rack up fines costing you MILLIONS of dollars if your emails don’t comply with CASL.
Find out what steps you need to make so you don’t screw the pooch when sending your emails.
Typo Traps are Here!
As email marketers, we’re all aware of the presence of spam traps. Traditionally, these come in two flavors: honeypots and recycled traps. In the last year, Spamhaus has created a new kind of spam trap: so called typo traps.
Read on to make sure your list doesn’t get blocklisted!
Lorem Ipsum and Spam Testing
Everyone has their own method and steps they follow when creating a killer email template, but you may be putting the cart before the horse if you are making this simple spam testing mistake.
