A Beginner’s Guide to Blacklisting

This post was updated on May 9, 2019. It was originally published in January, 2012. Blacklists run deep. They are not limited to filtering spam from email. A blacklist can take the form of a firewall restricting access from sources, a business (or, let’s be real, school) banning visits to X-rated websites, etc. The one … Continue reading “A Beginner’s Guide to Blacklisting”

Is 100% Email Deliverability Possible?

As email marketers, we’re always striving to improve our email deliverability. It’s one of those constant worries gnawing at us – will my message reach the inbox?   Recently, we were chatting deliverability on social media and came across an interesting question: “Can I achieve 100% deliverability?” This query left us scratching our heads. So, … Continue reading “Is 100% Email Deliverability Possible?”

The Future of Email [Facebook Live Recap]

What does the future of email look like? Well, it looks a lot like interactive emails, additional GDPR-like regulations, and perhaps – gasp ­– a world without spam. Email on Acid CEO John Thies recently hopped on Facebook Live to chat about the future of email, including some exciting developments in the industry and his … Continue reading “The Future of Email [Facebook Live Recap]”

A Brief Refresher on Spam Laws, Email Marketing and Compliance

Governments are becoming more and more restrictive about unsolicited email. Not only are laws becoming more restrictive, but the penalties are increasing in severity. In this blog, we’re going to give you a quick refresher on the current state of spam laws, both national and internationally, and how to avoid a mistake that could come with a large fine attached to it.

CASL and Email Marketing: What You Need to Know

The Canadian Anti-Spam Legislation, which has also been dubbed the strictest SPAM law in existence, has finally gone into effect as of July 1st, 2014. This legislation has gotten a lot of marketers in a tizzy not only because of how strict it is, but also because you can rack up fines costing you MILLIONS of dollars if your emails don’t comply with CASL.

Find out what steps you need to make so you don’t screw the pooch when sending your emails.

Typo Traps are Here!

As email marketers, we’re all aware of the presence of spam traps. Traditionally, these come in two flavors: honeypots and recycled traps. In the last year, Spamhaus has created a new kind of spam trap: so called typo traps.

Read on to make sure your list doesn’t get blocklisted!

Lorem Ipsum and Spam Testing

Everyone has their own method and steps they follow when creating a killer email template, but you may be putting the cart before the horse if you are making this simple spam testing mistake.

SPAM Filter Series: How to Please Postini

Postini is a cloud-computing service provided by Google for filtering email spam and malware before it is delivered to a client’s mail server. Analyzing Postini headers can give you a lot of information about why an email was flagged as spam or not. I know what you’re thinking: that sounds pretty confusing. It’s actually not as bad as it might seem. This blog is the first in a series which will take you through it step by step.