Predeployment Checklist
Use an Email Marketing Checklist: The Secret to a Successful Campaign
Even the best of us make mistakes sometimes. But our ultimate pre-deployment email checklist was designed to help you eliminate the mistakes in your email production process to ensure a flawless campaign every time you set a send.
The Code Review Process for HTML Emails [Free Checklist]
“Have you checked it in Outlook?” It’s like the phrase “have you turned it on again/off again” for email devs. No matter how many times you check images, alt text, responsiveness, and fallbacks…something gets funky in one email client or another. Unlike web development, HTML email development exists at the whims of finicky email clients. … Continue reading “The Code Review Process for HTML Emails [Free Checklist]”
Pre-Send Review and Collaboration Tools for Email Teams
Managing a top-notch email marketing team looks a lot different than it did just a few years ago. While the tools and technology used in digital marketing have always made those jobs ideal for remote work, the work-from-home trend accelerated with the COVID-19 pandemic. Many aspects of email marketing changed in 2020. That includes where we do our jobs and who we’re working … Continue reading “Pre-Send Review and Collaboration Tools for Email Teams”
How an Automated Pre-Send Checklist Helps the Whole Email Team
Strategy, copywriting, design, development, list segmentation – a lot goes into launching a new email marketing campaign. Experienced marketers know that thorough email testing before you hit send can save the day. But sometimes, the email team is in such a hurry to move forward and so excited to see results, people skip important steps in the pre-deployment process. An automated pre-send checklist helps your team … Continue reading “How an Automated Pre-Send Checklist Helps the Whole Email Team”
Pre-Send Email Checklists: What’s the Best Way to QA?
In a digital world where nothing is forgotten, a mistake can cause more than just embarrassment. Wrong links, illegible text, insensitive language, or one of dozens (probably more like hundreds) of other issues can cost companies substantial revenue and email marketers their jobs. That might seem extreme, but those in the industry know all too … Continue reading “Pre-Send Email Checklists: What’s the Best Way to QA?”
