There are plenty of reasons to segment your list of subscribers: • Tailoring email content to different desires and subscriber behaviors has proven very lucrative for brands • Unsubscribe rates drop as a result of effective, relevant content • Deliverability rates improve because you’re not sending to people en masse • And many, many more. … Continue reading “8 Ways to Segment Your Email List”
Email marketing isn’t limited to fun brands and privately-owned companies. Email marketers also work in the public sector, sending stately emails to citizens. Given the official nature of their communications and accessibility requirements, their email marketing process looks a little differently than others in the industry. Our CEO, John Thies, recently sat down with Jonathan … Continue reading “Government Email Best Practices for Engagement”
We recently caught up with Stack Overflow’s Ted Goas to chat in-depth about design systems. Ted is a Principal Product Designer at Stack Overflow, where he creates better workflows for over 50 million developers. Before that, he designed digital products in the medical industry. Since 2001, he’s been trying to create work that’s cool enough … Continue reading “Design Systems and Accessibility with Stack Overflow’s Ted Goas”
Curious as to how to achieve increased email deliverability? We hear you. We recently joined Trendline for an in-depth chat on email deliverability with their Chief Privacy Officer, Chris Arrendale. Deliverability is always a hot topic in email. Marketers are constantly looking for tips and ways to reach more inboxes and avoid spam folders. In … Continue reading “The Secret to Deliverability: A Chat with Trendline’s Chris Arrendale.”
No matter how long you’ve been in email marketing, there’s always going to be that inkling of doubt that you may have missed something. That feeling is what marketers call pre-send anxiety. Our Co-Founder and CEO, John Thies, spoke on these and other email marketing pain points with Kickbox’s VP of Business Development, Jack Wrigley. … Continue reading “Simple Ways to Reduce Pre-Send Anxiety”
Email previews and screenshots are great, but do they give you the whole story of your email’s content? Not always. If you’ve been wondering how to move the needle on your email marketing ROI, Email on Acid’s Campaign Precheck tool is your answer. The features of Campaign Precheck are so robust that they allow you … Continue reading “Content Checker: What is your screen shot not telling you?”
The final sweep for a send-able email The cherry on top of any email QA workflow is final sign-off from the email marketers and developers who created it. This checklist is the last gatekeeper to ensure every email has been thoroughly reviewed and optimized before getting uploaded for deployment. Even if your Email on Acid … Continue reading “Pre-Deployment Email Checklist”
Is your brand creating email that every subscriber can read and understand? That’s where accessibility standards come in. Now you have the perfect resource to do so. Find out the ROI of making accessible email and the impact it can have on your bottom line. Plus, get the latest development and design best practices for … Continue reading “Accessibility Standards in Email Marketing 2019-2020”
Do you send email tests to team members to test and ensure all the links work? Do you send screenshots of email tests to managers and clients to later receive scattered feedback about design? Processes like this are clunky, time-consuming and inefficient. We know because we’ve been there. In addition to the email QA features … Continue reading “All the Tools You Need for Effective Email Collaboration”
Ever experienced that stomach-sinking moment when you realize you’ve sent an email with a spelling error or broken link? How about finding out your domain is blacklisted when digging for the reason behind a dip in open rate? These are common issues email marketers run into daily. With 269 billion, buh-billion marketing emails being sent … Continue reading “Three Brand-Saving Tools That Boost Email Revenue”
If you’ve ever sent a broken email, or worse, an email with a typo that triggered unsubscribes, you know the importance of email QA and the stress of pressing send. In this webinar, John Thies, CEO of Email on Acid, with the help of Geoff Traub, guides you through the almost-too-good-to-be-true simplicity of Campaign Precheck. … Continue reading “Campaign Precheck Deep Dive”
Coding for Gmail isn’t easy; Gmail is one of the quirkiest clients in the email world, and email developers often need coding workarounds to get their emails looking right. We’ve compiled this guide with bug fixes and coding tips for Gmail clients and Google apps. Plus, we made sure to include some exciting information about … Continue reading “Gmail Guide: Bug Fixes, Workarounds and Coding for Gmail Clients and Google Apps”
Are you creating accessible emails? If you’re not, you could be missing out on a large population of email subscribers. According to the World Health Organization, more than 1 billion people worldwide live with a disability. Check out this infographic to learn more about the importance of accessible email and how you can craft emails … Continue reading “Getting Started with Email Accessibility”
Spam. It’s one of the most dreaded words in the email marketing industry. Although we talk a lot about email testing, it’s also important to run spam tests to check your email’s deliverability potential. In other words: Will the email make it into subscribers’ inboxes, or will it land in the spam folder? Here are … Continue reading “What Will Land Your Email in the Spam Folder?”
Are your emails accessible? Can users with visual impairments read your message? In this webinar, Email on Acid CEO John Thies discusses the important elements of accessible email, including colors, fonts, layout and more. This webinar was originally presented on July 11, 2018, in partnership with Net Atlantic.
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These templates, designed by our friends at EmailMonks, will bring a bit of fun and whimsy to your email campaigns. Both the welcome series and abandon cart emails feature a bold header, call to action, and a section to feature products. Plus, we’ve tested these designs on dozens of clients as well as desktop and … Continue reading “Blue and Whimsical Welcome Series and Abandon Cart Email Templates”
Our inboxes are overloaded with emails, so how can marketers make sure their message stand out? Email on Acid CEO John Thies teams up with iContact Manager of Design Services Jerry Pemberton for a discussion on how to create click-worthy emails that look impeccable in every inbox.
Designed by our friends at MailNinja, Summer comes loaded with a bunch of great features and a beautiful design that will have your subscribers thinking of refreshing drinks on a warm beach. The template includes a hidden preheader section, bulletproof backgrounds and buttons, and a variety of content sections for you to customize. Plus, it … Continue reading “MailNinja “Summer” Responsive Email Template”
Get the Interactive Email low down from EOA’s own Justin Khoo. He’ll chats with Heidi Olsen and Cher Fuller from eRoi about the latest and greatest in Interactive Email – from basics, to more advanced techniques. Learn what it’s like in today’s email landscape.