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Webinar: Optimizing the Email Experience from Start to Finish

When does the “email experience” begin?

Is it when someone first views a campaign, sees a message in their inbox, or subscribes? We think the email experience really starts as soon as your team dives into planning.

In this webinar, a quartet of email marketing experts explores what it takes to optimize the entire email experience. Join Email on Acid’s Betsy Grondy as she hosts a discussion with Guilda Hilaire of Salesforce, Shannon Crabill of UnitedHealthcare, and Nout Boctor-Smith of Nine Lives Digital.

What you’ll discover in this webinar:
  • Data and strategy: Why reliable data and a solid strategy are needed to optimize email experiences.
  • Planning and evaluation: How email briefs and email audits support your team’s efforts.
  • Copy and design: Advice for intentionally creating an engaging experience for your subscribers.
  • Measurement and testing: How to find opportunities for continuous improvements with pre-deployment testing, split testing, and more.

Watch Optimizing the Email Experience now

Want more insights? Attendees of the live event received a copy of our report Email Marketing Optimization: Building a First-Class Program. Download your own copy to see the results of an industry survey with perspectives from the Email on Acid team.

Get more advice on creating engaging campaigns when you check out another Email on Acid webinar: Engaging Email Content: How to Earn Attention and Drive Action.