Marketing automation master class hosted by betsy grondy

Marketing Automation Master Class | Splat Fest

What does it take to build a first-class email automation program from Square One? Find out how Master Lock® and Sentry Safe worked with their agency to create personalized email experiences and tackle some tough challenges.

Watch as Jenny Maglio of Laughlin Constable and Digital Marketing Director Eric Nebbia of The Master Lock Company provide the full story behind the power of email automation.

What you’ll discover in this Splat Fest session recording:
  • How to build out a strategy that fits your company, skillset, and timeline.
  • How to leverage data to create meaningful automated email campaigns.
  • Understanding and avoiding the challenges that can lead to marketing automation failure.

For more email marketing automation advice, check out these articles:

See other Splat Fest sessions and watch recordings from our virtual event to expand your email marketing knowledge even more!